As more and more people purchase virtual reality hardware, brand advertising is becoming more critical. Vertebrae hopes to use this as an entry point and help developers.
Vertebrae has released a 1.0 version of the SDK so that studios can drag and drop various types of advertisements into VR and AR worlds. Although you may think that pop-up ads in the VR experience are more annoying than PCs, Vertebrae claims they are developing a series of products that will not affect user immersion. It is worth mentioning that this company completed a financing of US$10 million in September last year.
Vertebrae's chief operating officer, Marc Bennett, said in a statement that they are "a reliable and sustainable alternative to paid content delivery models." With Vertebrae's technology, brands can connect with consumers in a way that is close to VR and tell the story naturally. The company also claims that more developers can post free VR content and then rely on advertising to maintain revenue.
Ads can appear in a series of forms. For example, when you look at a scene, you can activate ads; pre-positioned 360-degree video ads; or, in the VR world, provide a dedicated placement. For example, when you open the refrigerator in the virtual world, you will find a very attractive Coca-Cola.
Vince Cacace, executive director of Vertebrae, said: "We gave priority to providing a range of immersive VR storytelling methods, ranging from simple 360-degree pre-ad formats to more sophisticated VR products. Display options. Imagine that when you choose to open a virtual product, you can seamlessly step into the brand world, expand your VR experience, and clarify brand information."
Compared to other platforms that support advertising (such as TV or mobile games), VR has only a small number of users. But like many other companies, Kakez and Vertebrae believe that VR and AR represent a major technological leap and will eventually become a popular device like the iPhone.
Via:yivian
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