Large OLED panel costs hard to reduce penetration rate still has obstacles

According to the estimate of WitsView of Jibang Technology, the large-sized panel area in 2017 only slightly increased by 6% compared with 2016. Although three new production lines from CLP Group will be added in the second half of 2017, production capacity must be deferred until after 2018 to see significant growth. This wave growth is expected to reach 10%, which is the largest one after 2013. Wave gains. Among them, large-size OLED panels have attracted considerable attention, but due to the slow rate of decline in the cost of such panels, it is difficult to become mainstream in a short time.





According to Qiu Yubin, vice president of research at the WitsView Optoelectronics Division, in terms of panel market demand in 2017, both TVs and monitors have fallen significantly from 2016. Compared to 2016, the shipment growth of TV in 2017 decreased by 3%; the display decreased by approximately 2%. On the other hand, shipments of notebook PCs rose by 4%; tablet PCs rose by 7%. It is worth noting that, despite the decline in panel shipments of TVs and monitors, the average panel shipment size has increased by approximately 0.9%. In terms of displays, it will also bring along with 23-inch and 23.8-inch large-size panels.

TV and monitor shipments will increase in 2018. On the contrary, notebooks and tablet computers that perform better in 2017 will likely decline. According to the data provided by Jibang Technology, TV panel shipments will increase by 4.6% in 2018, and displays will increase by 1.3%. Laptops and tablets with better performance in 2017 will have 2.6% and 3.5% decline, respectively.

Qiu Yubin believes that 2017 is a very healthy year for OLED TV panels. Relatively speaking, the growth of high-order LCD products may be limited by insufficient price attraction. Therefore, shipments of high-end LCD products are still not as bright as expected, despite Samsung’s lead in Quantum TV.

In addition, the momentum of the OLED TV panel camp has also been boosted by the addition of Sony (SONY). Since SONY is a representative of high-end brands in Europe, America, and Asia, it is able to drive the reputation, price and image of OLED TV panels in the market. SONY has also won 20% of the OLED TV panel shipment market share.

In the future, due to the complex process currently used in OLED panels, the cost will not be significantly reduced in a short period of time; the new technology process is expected to solve this problem, but it is also necessary to enter the mass production phase by the first half of 2019. In addition, despite an increase in OLED TV panel shipments in 2017, the overall market share is still very low. In conclusion, Qiu Yubin believes that although high-level LCD panels pose no threat to OLEDs in 2018, OLED shipments are still unlikely to grow significantly.

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