On October 18th, Nelson Network’s “2017 China Family Big Screen Industry Summit Forum†was successfully held in Shanghai Old Market Square! The conference brought together Jingdong, Xiaomi, Tencent Video, and Hurui Technology to conduct front-line discussion on the family's big screen and conspire with the development of the industry. Among them, the founder and CEO of Tiger Technology Co., Ltd. Che Ke delivered a keynote speech titled "Connect Large Screen Users and Build Ecological Values ​​Together".
Che Ke elaborated on the status quo of TV screens, the traditional value system of TV channels is being quickly restructured, and the industry consolidation is accelerating. TV service providers are facing unprecedented challenges. Large-screen users are losing, stickiness is insufficient, competition for homogeneity is serious, and all business parties in the industry have operating pain points. The content side lacks means to affect user viewing. Operators lack the means to increase ARPU. Marketers lack the channels to reach target users accurately. Service providers lack fine-tuned channels for operating users, and users cannot obtain personalized experiences. On the other hand, there is a difference between the big screen ecology and the Internet ecology. At present, the traditional big screen ecology is the linear circulation mode of “marketing main-TV station-operator-userâ€, and the Internet is a more three-dimensional and multidimensional interaction system. Let each business directly obtain users, connect users, service users, so its value is developed more dimension, the value is amplified. The lack of connection points in large-screen operations is fundamental. Due to the lack of user traffic flow within and outside the platform, it can only be operated in a unified manner. Therefore, on the big screen, operators, content CPs, application APKs, live channels, advertising marketing It is difficult to clearly understand users and connect users.
As the nation's largest TV interactive service provider, Tiger Swiss Technology focuses on the connection of people, people and content, people and services through TV big data and multi-screen interactive technologies, and provides professional information push solutions for partners. , comprehensively enhance the ecological value of large screens. Hurui opened various terminals for IPTV, OTT, and DVB, and brought together more than 60 million TV terminals across the country to form a traffic operation platform integrating data mining and smart push. Tiger uses its fully-equipped TV big data platform to launch a full-platform, full-platform intelligent information push SDK to help large-screen ecological service providers establish accurate and efficient user access channels for TV stations, operators, applications, and marketing advertisers. The open information strategy platform provides users with operational services such as touch, pull, promotion, retention, and conversion, and has gained new service and marketing value.
Hu Rui directly based on the content of the TV screen interactive community, combined with big data tags to provide a wealth of interactive information templates, to provide users with smart recommendations, context interaction, special events, television social and other multi-dimensional interactive services for content providers to users Pulling, promoting, and retaining provide a complete set of operational tools.
Hurui Technology is committed to assisting TV service organizations to complete business transformation, consolidate and expand TV service capabilities, and create even more intriguing viewing experiences for TV users while creating incremental value!
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