For Chinese lighting companies, the competition for traditional dealers has become a thing of the past, and the changes in the times and markets have forced them to extend to horizontal areas. Who can better extend the reach to other industry sectors? Whose lighting products can bloom in the lighting terminal market? Who can board the Chinese lighting market podium?
Research duration:
April 2008 to October 2008
Research Objects:
1. Clothing, shoes and hats store (Guangzhou Tianhe City, Guangzhou Zhengjia Plaza, Beijing Xidan Juntai Department Store, Shenzhen Tianhong Mall, the first branch of the clothing store, shoes and hats store);
2. State-owned four major banks (Bank of China Guangzhou Tianhe East Sub-branch, Industrial and Commercial Bank of China Guangzhou Huacheng Sub-branch, China Construction Bank Guangzhou Sub-branch, Yudean Branch, Yugao Sub-branch, Agricultural Bank of China Guangzhou Tianhe East Sub-branch)
3, chain fast food restaurants (McDonald's, KFC, Pizza Hut, real Kung Fu, pastry king, everyone and big happy)
4. Jewelry Watch Store (Beijing Scitech Shopping Center, Beijing Huamao Shopping Center, Guangzhou Zhengjia Guangzhan, Shenzhen Huaqiang North Four Shopping Center Jewelry Store)
5, ordinary home (51 consumers)
6. Office space (Shanghai Unicom International Building, Guangzhou South Railway Building, Shenzhen Rainbow Xindu Building, Shenzhen Qinghai Building, Guangzhou Tianyu Business Building, Guangzhou Ruida Building, Shenzhen Guangcai Xintiandi, Guangzhou Jiangpan Huating, Guangzhou Zhujiang Building, Shanghai World Trade Building, Guangzhou Xinyuan Building, Guangzhou Fuli Kexun Building, Nanning Wuxiang Square Diwang International Chamber of Commerce Center, Guangzhou Yaozhong Plaza)
7, real estate model room (Fang Nei Mei, Baoli Linyu Villa, Li De Ya She three, Yunshan Lishui Phase II, Li Xun original building, Hesheng Junjing Garden, Buenos Aires, Country Garden Phoenix City Fengxin Court)
8. Large supermarkets (China Resources Wanjia Guangdong Post School, Good and Many Guangzhou Xiaxia, Wal-Mart Shenzhen Baoan, Baijia Supermarket Guangzhou Tianhe)
9. Colleges and Universities (China Renmin University, China Agricultural University (West Campus), Beijing Normal University, Zhongshan University, Guangzhou Academy of Fine Arts, South China University of Technology, South China Agricultural University, South China Normal University and South University)
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