Inventory 2010 lighting marketing: four major points direct sales

Decorations, owners often gather enough patience and wisdom to decorate their small home into an ideal paradise. With the improvement of living standards and the maturity of consumer awareness, consumer demand for lamps no longer only stays on the illuminated level, but also eager for more decorative factors.

Data: 68%

The most popular way to buy lights - building materials, lighting supermarkets

Decorations, owners often gather enough patience and wisdom to decorate their small home into an ideal paradise. With the improvement of living standards and the mature alumni of consumer awareness, consumers' demands for lamps are no longer merely on the illuminated level, and they are more eager for more decorative factors. According to the survey, consumers still have the highest awareness of the building materials market and lighting supermarkets, accounting for 68% of the surveys. But the channel is never static, with 15% of consumers in the survey choosing stores and buying online. Buying lamps online is simply unheard of before.

After the financial crisis, more and more companies are concerned about e-commerce. B2B, B2C, various models rise. The trend of channel change may not be to replace another one-way alternative, but to coexist and complement each other.

Data: 57%

The factors that most influence the purchase behavior - price

The price of lamps and lanterns has become the most important factor in determining the purchase behavior of 57% of consumers. In economic theory, price is the only factor that regulates the balance between supply and demand. It is the most important factor in the purchase decision of any product. In addition, there are still 31% of consumers choose the brand as the primary factor in determining the purchase behavior. In recent years, with the continuous efforts of leading companies in the industry, the tendency of industry brands to become over-popular has become increasingly clear. It should be noted that although consumers have rational price demands, they also have irrational emotional appeals. Therefore, Mr. Zhu Zuhuan, Marketing Director of Op Lighting, said: Brand is a combination of rational value and emotional value.

Data: 52%

Most popular purchase time - big holiday promotions

In our lives, the holidays seem to imply that the major businesses are overwhelming sales promotions, so that consumers have developed the habit of buying piles and waiting for holidays. The same is true for lamp purchases: 52% of consumers choose to buy lamps during holiday promotions. At each holiday node, the lighting company’s sales promotion will not be inferior to any other product. Industry insiders are often vigilantly reminded that promotions cannot evolve into price wars. This point is also worth the attention of the entire industry.

Data: 52%

The most popular brand information channel - network

After 80 years, the Internet generation has gradually become the main body of consumption, and the rapid development of online media... Innumerable factors indicate that the Internet is not only becoming a medium that affects people's lifestyle, but will even change the market behavior of the entire manufacturing industry, such as promotion and sales. Fifty-two percent of consumers said they obtained brand information through the Internet, which is enough to explain the problem. The rapid growth of online shopping also provides a new possibility for the entire industry's sales channels.