The mature Swedish recycling system

Swedish Environmental Protection Appliances

How does Sweden, a country where the per capita multinational corporation ranks first in the world, achieve low-carbon development and economic growth? A few days ago, Nandu reporter visited this country that has not been affected by the European debt crisis and enjoyed economic success. The profound practice of the European concept of low carbon environmental protection. Starting from this issue, Nandu reporters will conduct in-depth interviews with Sweden’s leading creative industries, manufacturing industries, food, education and other industries to crack the secrets one by one.

At the headquarters of Electrolux, the world’s leading home appliance company, Nandu’s reporters found that the motivation and sense of mission to occupy the high ground of technology is prevalent among staff in various departments of the company. In terms of development strategy, Celcilia Nord, vice president of sustainable development of Electrolux, told the Southern Reporter that the widespread use of low-carbon technologies, the maintenance of customer sustainable relationships, and the vigorous implementation of technical standardization industrialization have become a huge potential for the sustainable development of the Swedish home appliance industry. thrust.

Mature home appliance recycling system matures

The home appliance market in Sweden has developed into a mature market. Small appliance companies represented by Electrolux have become the benchmark of the world's environmental technology. According to research conducted by the Chinese Economic and Trade Office of the Chinese Embassy in Sweden, the changes in household purchasing power, exchange rates, and technological innovation constitute several important factors for the change in the Swedish market.

“Sweden’s most emphasized technological innovations have a positive impact on the market, mainly because new products continue to expand into new markets.” CelciaNord, Vice President of Sustainable Development at Electrolux, told Southern Reporters that the inevitable effect of this approach is to make the old The product market has shrunk, but Sweden’s approach is to adjust and update the recycling system for used home appliances in a timely manner.

Local employees told reporters that due to the effects of the phased economic crisis and technical reasons, before the year 1997, the Swedish electric appliance market had few new products, and after some new products entered the Swedish market, market sales continued to set new records. The progress of Swedish enterprises depends on the company's strong sense of social responsibility and brand awareness, because this is exactly what the user group Sweden's average family takes seriously. It is understood that Swedish families generally maintain a very high degree of recognition of home appliance brands.

Nandu reporters found in Stockholm, capital of the country, that as in Swedish companies, the general population also showed a strong sense of social responsibility. In the event of an update of home appliances, it was necessary to contact the brand manufacturers to ensure that used appliances were properly handled. This has also made it difficult for high-end products and new brands in home appliances to enter the Swedish market.

“Our company has a lot of proud brands. It's inseparable from the technical advantages and brand sustainability concepts accumulated in the long-term development process.” Kårl Kolberg, a student at the University of Stockholm’s Law Department, told Southern Metropolis Daily that the product is more fashionable than the product. If we can make full use of low-carbon and energy-saving technologies, protect the earth, effectively recycle waste products, and maintain timely feedback with users, we are obviously more inclined to such companies. The long-term accumulation of advantages formed a brand recognition. Collberg said that if asked why the Swedish multinational brand was successful, the above is his answer.

Funding: Low-carbon technology and customer maintenance

Nandu reporter learned from CelecoNord, vice president of sustainable development of Electrolux, that the majority of Swedish manufacturing companies have emphasized low-carbon technology and customer relationship maintenance. She stated that the specific amount of capital investment is obviously "trade secrets," but she can be responsible to say that investment in this area is definitely a global leader.

The maintenance of customer relations in Swedish companies is part of the company’s sustainable development philosophy. C ecilia Nord means that they regularly visit customers and inquire about the improved opinions of the customers after experiencing them personally. They are their required courses. Companies also have a large amount of expenditure on investing in energy, environment, and climate experts from universities. In other words, they attach sufficient importance to the integration of production, education, and research.

A typical example is the development of vacuum cleaners manufactured by plastic pollution products collected from the coasts of the world after the development of the "brainstorming" submission technology research department of customers and experts. This not only raises public concerns about plastic pollution, but also It promoted the demand for renewable plastics in the household appliance manufacturing industry.

“This technology is costly and we have reduced the consumption of crude oil and made the earth cleaner. We also save costs in the right place to maintain development. For example, the individualization of sacrificial products and the adoption of standardized industrialization Market." Cecilia Nord told the Southern Reporter that this is also a typical practice for Swedish companies. Before a market decision is made, it needs to be understood by the client and “think what you think”.

Cecilia Nord stated that any decision concerning the product, as long as it is energy-saving, low-carbon, and environmentally friendly, will inevitably get market support. "This is the lucky thing for Swedish companies."