Recently, Zhongshan Yilisi Lighting Appliance Co., Ltd., which is the first brand of home lighting, has made frequent efforts in the terminal, especially in North China and Northeast China. Its momentum is like the fire of the original, spreading the whole North, and it seems to scatter the giant network. , live in the entire Bohai Sea region. The Tianjin Logistics Center was established, the Dalian specialty store opened, and several specialty stores in the surrounding areas of Tianjin were renovated... A series of happy events is pushing Iris to the goal of increasing to 500 stores this year. However, what makes Elise so popular? What makes this brand increasingly an industry pride? The reporter recently interviewed the relevant person in charge of Iris and asked them to tell the story of Elise’s recent network in the sea.
Another camp in Tianjin
It is understood that Iris has established its own logistics center in Jiangsu, Shandong, Shaanxi, Sichuan and other places, and the specialty stores are radiating in all parts of the country. On May 15th, the Iris Tianjin Logistics Center was officially established, which added a solid camp for the journey of Iris's specialty store covering the North China region.
The logistics center is like a camp, a place to raise grain and store grain. With it, it makes the company more combative in the market battle. Mr. Chen Zhaowei, General Manager of Iris Tianjin Logistics Center, told reporters that the logistics center is a platform and window, which makes the cooperation between distributors in Tianjin and its surrounding areas and Iris more convenient. At the same time, the logistics center is also the best. Logistics, babysitters, and more help for the normal operation of this huge sales machine.
Strong reason for cooperation
Speaking of the Iris Tianjin Logistics Center, Mr. Chen and the reporter talked about the scene when he came to the ancient town at the beginning of this year. He said: "I have not cooperated with Iris beforehand. When I visited Alice at the beginning of the year, I felt that its strength is quite strong. It is very formal in management and related systems. It also understands Iraq. Lisi is an old brand and has a long history of operation. Its brand has done a good job in the field of home lighting ceiling lamps. In addition, the pragmatic style of the senior management of Iris has also made me feel reassured, together with its excellence. The price/performance ratio makes our partners see hope."
In summing up the reasons for the cooperation with Iris, Mr. Chen said: "The quality of the Iris brand is excellent, but it is more conducive to dealers and consumers, so I think the prospect of cooperation with Iris is broad."
Passionate and pragmatic
"Iris is in my heart, on the one hand, passionate, on the other hand, pragmatic management." Chen's so-called passion is the performance of the service team of Alice. After the establishment of the Iris Tianjin Logistics Center, Iris sent a sales team responsible for market development and after-sales service in the surrounding areas of Tianjin. Mr. Chen believes that in terms of market development, Iris's team relies on Iris's platform to launch glamorous display and publicity at the terminal, safeguard the interests of old customers, assist merchants in the construction of specialty stores, and develop a series of product knowledge. Training and management training. They are enthusiastic, never tired, and are willing to work closely with dealers to make profits. Infiltrate the brand products of Alice into the smaller cities around the city. At the time of the establishment of Tianjin Logistics Center, there are 6 outlets. Joined Iris Monopoly, and the number of franchisees reached 11. The speed of the fast-moving store has made me very optimistic about the prospects of the Iris Tianjin Logistics Center, and has further enhanced my confidence in working with Iris.
When talking about pragmatic management, Mr. Chen said: "I think the most important thing about Iris's management is pragmatism. It is also a point that I value very much. Unlike some brand manufacturers, when the store opens to the terminal, it will be slick and fancy. Something, what is publicized, and the products that are presented to the consumers are some things that are not in price. Iris is different from other manufacturers in this respect. Some of the superficial articles are done less, and the focus is on one point: let the distribution Businesses and consumers are profitable. As long as it is beneficial to dealers and consumers, Iris will actively do it. I think this is the so-called pragmatic management."
Old brand received rave reviews
“Now, the information from the dealers of Iris has shown that the brand of Iris is very popular in the market. Iris can be said to be an old brand. As far as I know, Iris has been working for many years. History, consumers are no stranger to Iris, and there are some old Iris monopoly areas in Tianjin. The establishment of this logistics center has played a big role in the circulation of Iris brand products, consumers look at the store. I recently liked the newly launched products of Iris. The price is moderate and the quality is superior. Unlike some small shopping malls, the lamps are broken after a few days of buying. It is not easy to change. In the store, you can save these concerns after purchase.†Mr. Chen told reporters about the popularity of the Iris brand products in the terminal.
However, what kind of evaluation will be for the dealers and logistics companies of Iris? Mr. Chen said that an important reason for terminal merchants to choose to cooperate with Iris is that Iris has several best-selling product lines. According to Mr. Chen, at present, only one or two product series are sold by general manufacturers, and the profit margin of the dealers is easy to shrink. And Iris has four or five best-selling product lines, including aluminum ceiling lamps, acrylic ceiling lamps, kitchen and bathroom lamps, etc. Different styles and price points have formed a synergy in the best-selling products, which has boosted the profit of dealers. increase.
Promotional rebate sales flexibility
If you are selling products alone, even if it is high quality and low price, I am afraid that sales will not be shocked. At the same time as the exhibition in Tianjin, Iris also launched a series of promotional rebates, which are designed to benefit dealers and consumers and enhance their trust in Iris. According to General Chen, at present, the forms of promotion include forms of purchases and special offers. Like a 26W ceiling lamp, the special price is 25.8 yuan, this price is far lower than the wholesale price of the general manufacturers, from here, it can be seen that Iris makes the consumer's marketing concept. In terms of dealers, giving rebates also benefits them.
Work together to promote
The Iris Tianjin Logistics Center has been established for a week, and its first arrival has made the lighting industry in Tianjin a big wave. However, what role will it play in the future? Mr. Chen said that in the second half of the year, Iris' product line will be further supplemented. As a logistics center, it will use the diversity of Iris products to promote the promotion of exclusive outlets. We will further improve our existing marketing network to further enhance our dealers' loyalty and sales enthusiasm for the Iris brand.
Another journey in Dalian
Following the establishment of the Iris Tianjin Logistics Center, the Iris store opened in Dalian, which made the sales network of Iris in Liaoning more complete.
According to Mr. Yu Gang, deputy general manager of Zhongshan Yilis Lighting Appliance Co., Ltd., at present, Iris's specialty stores are located in every prefecture-level city in Liaoning Province, and are now infiltrating into the county-level market. This kind of good situation echoes the spread of the Iris store in Shandong, and with the establishment of the Tianjin Logistics Center, the Iris sales network has lived in the entire Bohai Rim region and radiated to the periphery with high coverage in this region. The formation of a gratifying situation in the entire North China region.
Facing the mountains and seas
To do a career, you must have his grand ideals. In line with the professionalism of the family of ceiling lamps, Iris is committed to being the first brand of home lighting. It can be said that it faces the mountains and seas, and it is far away. This year, Iris proposed an ambitious goal: the output value will double from last year, and the number of specialty stores nationwide will increase to 500. Unswervingly, the implementation of the store plan is the market policy of Alice in the next few years. Based on this, Iris has increased its production, R&D and marketing efforts, and has established its own strong terminal marketing service team while continuously giving products with excellent terminal and rich in innovation. After blowing the horn of the terminal market, Iris was like a galloping horse, galloping in the vast wilderness.
“First of all, there is an ambitious goal, and then we will develop a huge inner strength in production, R&D and sales, and build a team full of passion and tenacity. Then success is not so far away.†Deputy General Manager Iris Mr. Gang said confidently to the reporter
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Another camp in Tianjin
It is understood that Iris has established its own logistics center in Jiangsu, Shandong, Shaanxi, Sichuan and other places, and the specialty stores are radiating in all parts of the country. On May 15th, the Iris Tianjin Logistics Center was officially established, which added a solid camp for the journey of Iris's specialty store covering the North China region.
The logistics center is like a camp, a place to raise grain and store grain. With it, it makes the company more combative in the market battle. Mr. Chen Zhaowei, General Manager of Iris Tianjin Logistics Center, told reporters that the logistics center is a platform and window, which makes the cooperation between distributors in Tianjin and its surrounding areas and Iris more convenient. At the same time, the logistics center is also the best. Logistics, babysitters, and more help for the normal operation of this huge sales machine.
Strong reason for cooperation
Speaking of the Iris Tianjin Logistics Center, Mr. Chen and the reporter talked about the scene when he came to the ancient town at the beginning of this year. He said: "I have not cooperated with Iris beforehand. When I visited Alice at the beginning of the year, I felt that its strength is quite strong. It is very formal in management and related systems. It also understands Iraq. Lisi is an old brand and has a long history of operation. Its brand has done a good job in the field of home lighting ceiling lamps. In addition, the pragmatic style of the senior management of Iris has also made me feel reassured, together with its excellence. The price/performance ratio makes our partners see hope."
In summing up the reasons for the cooperation with Iris, Mr. Chen said: "The quality of the Iris brand is excellent, but it is more conducive to dealers and consumers, so I think the prospect of cooperation with Iris is broad."
Passionate and pragmatic
"Iris is in my heart, on the one hand, passionate, on the other hand, pragmatic management." Chen's so-called passion is the performance of the service team of Alice. After the establishment of the Iris Tianjin Logistics Center, Iris sent a sales team responsible for market development and after-sales service in the surrounding areas of Tianjin. Mr. Chen believes that in terms of market development, Iris's team relies on Iris's platform to launch glamorous display and publicity at the terminal, safeguard the interests of old customers, assist merchants in the construction of specialty stores, and develop a series of product knowledge. Training and management training. They are enthusiastic, never tired, and are willing to work closely with dealers to make profits. Infiltrate the brand products of Alice into the smaller cities around the city. At the time of the establishment of Tianjin Logistics Center, there are 6 outlets. Joined Iris Monopoly, and the number of franchisees reached 11. The speed of the fast-moving store has made me very optimistic about the prospects of the Iris Tianjin Logistics Center, and has further enhanced my confidence in working with Iris.
When talking about pragmatic management, Mr. Chen said: "I think the most important thing about Iris's management is pragmatism. It is also a point that I value very much. Unlike some brand manufacturers, when the store opens to the terminal, it will be slick and fancy. Something, what is publicized, and the products that are presented to the consumers are some things that are not in price. Iris is different from other manufacturers in this respect. Some of the superficial articles are done less, and the focus is on one point: let the distribution Businesses and consumers are profitable. As long as it is beneficial to dealers and consumers, Iris will actively do it. I think this is the so-called pragmatic management."
Old brand received rave reviews
“Now, the information from the dealers of Iris has shown that the brand of Iris is very popular in the market. Iris can be said to be an old brand. As far as I know, Iris has been working for many years. History, consumers are no stranger to Iris, and there are some old Iris monopoly areas in Tianjin. The establishment of this logistics center has played a big role in the circulation of Iris brand products, consumers look at the store. I recently liked the newly launched products of Iris. The price is moderate and the quality is superior. Unlike some small shopping malls, the lamps are broken after a few days of buying. It is not easy to change. In the store, you can save these concerns after purchase.†Mr. Chen told reporters about the popularity of the Iris brand products in the terminal.
However, what kind of evaluation will be for the dealers and logistics companies of Iris? Mr. Chen said that an important reason for terminal merchants to choose to cooperate with Iris is that Iris has several best-selling product lines. According to Mr. Chen, at present, only one or two product series are sold by general manufacturers, and the profit margin of the dealers is easy to shrink. And Iris has four or five best-selling product lines, including aluminum ceiling lamps, acrylic ceiling lamps, kitchen and bathroom lamps, etc. Different styles and price points have formed a synergy in the best-selling products, which has boosted the profit of dealers. increase.
Promotional rebate sales flexibility
If you are selling products alone, even if it is high quality and low price, I am afraid that sales will not be shocked. At the same time as the exhibition in Tianjin, Iris also launched a series of promotional rebates, which are designed to benefit dealers and consumers and enhance their trust in Iris. According to General Chen, at present, the forms of promotion include forms of purchases and special offers. Like a 26W ceiling lamp, the special price is 25.8 yuan, this price is far lower than the wholesale price of the general manufacturers, from here, it can be seen that Iris makes the consumer's marketing concept. In terms of dealers, giving rebates also benefits them.
Work together to promote
The Iris Tianjin Logistics Center has been established for a week, and its first arrival has made the lighting industry in Tianjin a big wave. However, what role will it play in the future? Mr. Chen said that in the second half of the year, Iris' product line will be further supplemented. As a logistics center, it will use the diversity of Iris products to promote the promotion of exclusive outlets. We will further improve our existing marketing network to further enhance our dealers' loyalty and sales enthusiasm for the Iris brand.
Another journey in Dalian
Following the establishment of the Iris Tianjin Logistics Center, the Iris store opened in Dalian, which made the sales network of Iris in Liaoning more complete.
According to Mr. Yu Gang, deputy general manager of Zhongshan Yilis Lighting Appliance Co., Ltd., at present, Iris's specialty stores are located in every prefecture-level city in Liaoning Province, and are now infiltrating into the county-level market. This kind of good situation echoes the spread of the Iris store in Shandong, and with the establishment of the Tianjin Logistics Center, the Iris sales network has lived in the entire Bohai Rim region and radiated to the periphery with high coverage in this region. The formation of a gratifying situation in the entire North China region.
Facing the mountains and seas
To do a career, you must have his grand ideals. In line with the professionalism of the family of ceiling lamps, Iris is committed to being the first brand of home lighting. It can be said that it faces the mountains and seas, and it is far away. This year, Iris proposed an ambitious goal: the output value will double from last year, and the number of specialty stores nationwide will increase to 500. Unswervingly, the implementation of the store plan is the market policy of Alice in the next few years. Based on this, Iris has increased its production, R&D and marketing efforts, and has established its own strong terminal marketing service team while continuously giving products with excellent terminal and rich in innovation. After blowing the horn of the terminal market, Iris was like a galloping horse, galloping in the vast wilderness.
“First of all, there is an ambitious goal, and then we will develop a huge inner strength in production, R&D and sales, and build a team full of passion and tenacity. Then success is not so far away.†Deputy General Manager Iris Mr. Gang said confidently to the reporter
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