On August 25th, Jiangmen Store of Bohuang International Furniture Expo Center officially opened. Jiangmen is the first second-tier city preferred by Bohuang Group Headquarters. Here, a “one-stop†home building materials shopping venue has been added.
However, contrary to the fiery development of the home building materials market, the Jiangmen lighting market is clearly “coldâ€.
In the south of the city, the Yaju Lighting City on the south bank of Pengjiang has had few merchants since it started to attract investment last winter. To be exact, Yaju Lighting City is more suitable for lighting a street. It is a row of shops under the residential community building. It faces the busy Donghai Road, with a total length of 800 meters and a business area of ​​12,000 square meters. After several months of investment promotion activities, only four or five brand-name stores have settled in, which is less than the first half of the year. Most of the shops are still inviting investment. From the perspective of the products they sell, they are mainly home lighting, such as ceiling lamps, dining chandeliers, and wall lamps. Because it is located in the suburbs, whether it is a weekend or a normal time, it always gives the impression of being cold. Recently, some shops have been leased to merchants that operate other products.
In the north of the city, Zhongbang International Decorative Plaza is the largest “one-stop†decorative material shopping base in Jiangmen. At present, most of them are still in the stage of construction and decoration. Although some household goods and building materials brands are settled, Whether it is a business or a buyer, it is relatively small. Among the outdoor billboards hanging around the building, there are many famous household goods and building materials brand image logos, but there is no advertising brand advertising. Lighting has been declared one of the five major businesses of Zhongbang, but it is still in the stage of investment. Moreover, its geographical location is relatively remote, and there are not many pedestrians in the past.
At the beginning, when Yaju and Zhongbang announced their opening, many people thought that the two would form fierce competition in the lighting business. However, after half a year of investment promotion, neither side became a "city", so there was no competition.
Judging from the above situation, it can be judged that Jiangmen is unable to form a concentrated lighting city in the same city as the first-tier cities, the consumption power of residents, the consumption habits of residents, and the geographical factors close to the ancient town, which have affected the birth of the large-scale lighting market.
In fact, Jiangmen citizens are accustomed to purchasing lighting in the comprehensive building decoration materials market, such as Lijiacheng, Jianghua Road, Jianshe Road and other concentrated market areas. On the other hand, the public tends to spend in urban areas. TCL Lighting and Qianli Lighting are located in the north bank of Pengjiang near the city center. Together with residential areas, it is said that the business is good. Therefore, Jiangmen's lighting market is scattered, and it may be better to open a specialty store in the large-scale home building materials market or downtown.
On the whole, cities like Jiangmen have a low level of consumption and the scale of the city is not large. There are basically one or two large-scale integrated home building materials market, and the formation of a specialized large-scale centralized lighting market lacks the basis. For the city, it is rare to have a large-scale lighting market. What's more, Jiangmen and the ancient town are only one water apart. For large-scale and high-end lighting procurement, Jiangmen citizens should still choose the ancient town.
Although Hetang Town of Jiangmen City is also becoming an emerging lighting industry base, manufacturing and sales are fundamentally different. For example, Changzhou and Linyi focus on lighting sales, and manufacturing is not developed. This is a problem that Jiangmen's commercial real estate developers can't ignore.
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