As a production company specializing in modern home lighting, Ao's new lighting has been deeply aware of the importance of market expansion since the beginning of the construction of the store. In this year, in addition to the production line, regardless of the construction of the store, market research, product innovation, etc., Austria's new has been comprehensively adjusted to increase the intensity of follow-up.
Position close to geographical distance
I have heard people say: I don’t know the ancient town when I bought the lamp. I didn’t know the international trade (the big hotel) in the ancient town. Most of the merchants who come to the ancient town to look for the price and investigate the market will choose Guomao as their place to stay. Especially during the Guzhen Light Fair, it was even more crowded. “Thousands of gold to buy a house, Wanjin chooses a neighborâ€, Chen Haijun, the person in charge of the new lighting of Austria, said that the new lighting of Austria is precisely the location of this superior location, the store is located in the ancient town of Fuxing Road, adjacent to the international trade. Living.
The right position choice brings a visible benefit. Since the opening of the business in June, the number of new looking for light and business negotiations in Austria has been endless, which has strengthened the confidence of Austria's new development. Nowadays, the Guzhen Light Expo will be the place where the vicinity of the International Trade Center will once again become the focus of attention, while the new Olympics can be “the first month before the water towerâ€.
Design close psychological distance
A good lamp should not only have a use value, but also an ornamental value, a combination of landscaping and lighting, and a combination of practicality and decoration. Chen Haijun said: "Now consumers are getting higher and higher, in addition to quality, but also value originality. They look at the lights, the first look is the style, followed by the quality. To this end, Austria's new design is as far as possible Considering to meet the needs of customers, this includes satisfying various psychological needs. For example, if the customer is a person who believes in Buddha, then he naturally loves the products that are integrated into the religious Buddhist family. If our lights can be injected in advance in design These concepts and cultural elements then cater to the psychological needs of consumers, and it is not difficult to open up the market gap."
Orientation closer to market distance
Chen Haijun told reporters that he will go outside for market inspections every quarter. Before the Guzhen Light Fair, he was also preparing to go to Shanghai, Beijing, Zhengzhou, Taiyuan and other places to "touch the bottom" to speed up product development. Although the ancient town is a light city, the vision of the market can not be limited to this one, it is tantamount to taking the road of business. The market is changing very fast and must keep pace. At present, Ao's new has its own precise positioning, mainly operating European simple modern lamps. It is understood that this positioning is also the way he explored from the outside. “The market is our compass, and our products are also market-oriented,†said Chen Haijun.
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