For the industry insiders, the 2008 Beijing Olympic Games is not only a global sports feast, but also a large-scale photo exhibition of LED applications with great appeal. It is reported that in the opening ceremony, the number of LED lights used is at least 200,000, and the opening and closing ceremonies of the Beijing Olympics have attracted more than 2 billion people worldwide. Before the 2008 Olympic Games, the public knew that the name of LED (semiconductor lighting) was very rare. After the 2008 Olympic Games, LEDs entered the public's sight along with the reels, the five rings, the Bird's Nest and the Water Cube.
After the Beijing Olympics, more and more engineering cases have appeared in the LED. Harbin's Ice and Snow Festival reminds visitors from Tiannanhaibei to remember the beautiful beauty of the ice city, and also remember the beautiful dreams created by LED. At the celebration of the 60th anniversary of the founding of the People's Republic of China, LEDs have become popular. The display screens and floats have once again made Tiananmen's flow of people a perfect "parade" for the new LED. Every year, the year-round innovation of the controversial Spring Festival Gala, but also through the LED display to catch the 3D effect of the last bus, so that hundreds of millions of viewers criticized the evening party is not satisfactory, but the stage effect on LED, but also issued a heartfelt Praise.
The LED industry is an emerging industry, and the media in the LED industry is a new type of media. On the road of LED popularization, the power contributed by the LED industry media is somewhat weak, but with its own hard power, LED has won more applause and praise through several performances, and it is much more than the stars set by LED. And through close contact with the entertainment circle, many stars have spontaneously become the spokesperson of LED.
In 2009, Alpha Photonics Technology invested by Wu Zongxian won 4 of the 7 director seats of Xiangsheng Electronics. Wu Zongxian’s identity also jumped from the variety of Tianwang to the chairman of the LED listed company. Wu Zongxian vowed to be the "Jay of the LED industry" voice, but also made the rigorous LED industry become a talk after tea.
In 2010, the domestic ace entertainment program "Happy Camp" was changed to a new stage. The main body of the scene consisted of LED scenes currently used in large foreign concerts. This is also the first time used in domestic TV programs; this kind of LED scene can be followed. The needs of different program performances have changed 520 colors, which can make the TV screen show a gorgeous and colorful look; and it is environmentally friendly and light, and actively responds to the concept of "low carbon life". The dazzling stage effect created by LED makes the host's eagerly performing color changing magic on the show.
Coincidentally, in the Taiwan variety show "Women and I are the biggest", the skin care expert Niu Er teacher said that in addition to ultraviolet light, indoor lamps such as fluorescent lamps have become the killer of skin damage due to their light and heat. Niu Er said that according to foreign research reports, LED lights are much less destructive to the skin because they are cold light sources. I believe that when this statement comes out, many people who love beauty will join the army of LED lighting.
In addition, the small S is also in the "Kangxi Come" bathroom decoration program, and the guests talked about the fantasy bathtub with LED light show is very popular among children.
The best way to familiarize the public with new things is to make this thing into the entertainment circle. I believe that LED's unconsciousness in the LED circle will definitely provide excellent support for its promotion and popularization. In addition to the above-mentioned entertainment events, LED's role includes packaging, stage lighting, indoor lighting and creative home. The penetration of so many fields makes people feel more confident in the popularity of LED than the single classic case of landscape lighting. .
The author believes that LED is more like a show with classic projects. It tells the world how good LEDs can be, but it is not how big the LED market can be. Taking the upcoming World Expo as an example, it is said that all the venues can find LED figures, and many people think that LED has become popular. The real charm of the Expo is to advocate a new life. Only these perfect ideas will truly enter the life one day, which is the ultimate expectation of the Expo. How far is the LED from this ultimate dream? When people can realize that LED is just an element, it can be placed in various fields such as TV, digital products, lighting, display, automobile, creative home... When people no longer regard LED as high technology, TV manufacturers no longer put LEDs The backlight is used as a gimmick, just like the CCFL has never been used as a gimmick, when the housewife can easily screw the LED bulb; when the LED is not only fulfilling the alternative mission, but taking on its innovation obligations in various fields; When most people can comment on LEDs, we will believe that the LED market is really open, and the spring of LED applications is coming. Now that LEDs shine in the entertainment industry, they have to make people feel that LED is a step closer to the ultimate dream of life.
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