Exclusive Interview|Smart Enjoy Cycling Yue Wei: How to break the ice and share a bicycle "winter"

【World Wide Web Reporter Lindi】 Recently, the shared bicycle industry is still not calm. Last month, Harlow announced a US$350 million D round of financing. The investor is Ali’s ant gold suit. After another rumors, Ali is about to complete a $1 billion investment in ofo. On January 9th, 2018, Didi and Xiaolan Bicycle implemented the so-called “hosting” cooperation between the two parties after a few days of “sweet news”. At this point, the industry has said that the "three-nation killing pattern" ushered in a new break. However, this war never seems to lack the power of dark horses. Some time ago, some media reported that Mobiya and Ofo had expanded madly. The Haro bicycle returned to the first tier with the help of ants gold suits. After the tripartite situation was just formed, the low-key “Smart Invincible Bicycle” entered the game. According to reports, on the day of “Double Twelve” in 2017, the “Intelligent Fun”-themed “Intelligent Enjoyment” 4.0 new product launch was held in Beijing. The Smart Enjoy bikes brought a brand new fourth-generation product “The Crazy Firewheel”. Grand appearance. To this end, Global Network Science and Technology reporter conducted an exclusive interview with Zhi Wei, the chief product officer of Zhixiang Bicycles, on the commercial layout, profit model and hot topics of the shared cycling industry. Figure: Chief Product Officer of Zhixiang Bicycles CPO Yue Wei A unique non-capital-driven development path Yue Wei admits to the reporter that compared to other shared bicycles, the intellectual enjoyment of bicycles is indeed relatively low-key, but has long since found another way, taking a unique non-capital-driven development path. He said that unlike shared bicycles that take the capital route, Zhixiang Bicycles is a unique development route that combines a scenic spot with a city. “Now there are more than 1,500 contracted scenic spots or intentional contracted resorts for intellectual bicycles, and the operating results have also been recognized and praised by the contracted scenic areas. The service mode of the scenic spot model is exactly what the scenic spot needs urgently, and can solve the interior of the scenic spot. Unique transportation needs." Yue Wei said. He said that in order to cater for the needs of the scenic spots, it is also putting in precision in the cities. According to the refined user groups, the vehicle density is put on the personnel density, which greatly enhances the proportion of vehicles used and forms a shared with the existing bicycle industry. The difference in batch delivery methods, and the exclusive model of the scenic spot can guarantee the continuous visualized cash flow. The way of both parties to maintain the airline allows the intellectual sharing bicycle to occupy a favorable position in this cycling capital battle. In the near future, Zhixiang bicycles also embarked on the same "sea" road as Ofo and Mobi. Yue Wei told the reporter of the Global Network Technology that the Smart Bicycle has indeed achieved cooperation with South Korea, and it is expected that about 1.6 million bicycles will be put into use in March 2018. However, he said that unlike other shared bicycles, bicycles in South Korea are also based on scenic spots and continue to follow the consistent development route of Smart Bicycles to achieve a dual-mode operation strategy. He introduced that the newly released version 4.0 of Zhixiang Bicycle has realized the promotion of outdoor advertising and Internet through the screen-hing method, which solved the problem that outdoor advertising cannot accurately measure the effect of advertising and achieved the index of promotion effect. The mobile customized Hyun-screen advertising also provides advertisers with diversified marketing solutions that save time, money, and province. For the users, the theme of “Crazy Fun” for Smart Bicycles also provides riders with a new “bouncer screen” entertainment mode. Users can customize the DIY screen content through the smart sharing bicycle app. It is not a simple business trip Once the deposit became a big problem for sharing bicycles, more and more shared bicycle companies gradually implemented a deposit-free ride. In the eyes of people in the industry, on the one hand, multiple administrations shouted to avoid a deposit. On the other hand, users had created a sense of insecurity about the difficulty of retiring their deposits, and they were gradually forming a habit of exempting deposits from bicycles. For bicycle companies, the deposit-free deposit is an operating model, and the establishment of a credit system will become the standardization of the use of vehicles by users. This will not only bring incremental users, reduce risk control, and find and balance the deposit. It is more important to seize the trend and build rules so that the industry sharing bicycles can continue to develop healthily. In the interview, the reporter also found that the intellectual sharing bicycle was very proud of the “free deposit” behavior initiated by the pioneer. From the existing reports, it can also be seen that other bicycle brands are afraid of evading the deposit issue by this company. Constantly mentioned. Afterwards, Yue Wei explained to the reporter that the considerations and the business model of the intellectual enjoyment of cycling from the scenic spot is to establish their own commercial barriers. This is related to his previous work experience in an online travel site in China. He has done statistics, 80% of tourists travel in the form of team groups, and the income of tourists is relatively stable and high quality, which ensures the demand for bicycles. Quantitative and objective revenue from the bicycle market; In addition, this particular consumption scenario of the scenic spot can also avoid the problem of bicycles being added to private locks and intentionally damaged. “Like the dining in the scenic spot, people are quite acceptable for their relatively high prices. We have found that the existing scenic spots have a rental fee of RMB 50 per hour; we are generally pricing at RMB 10 per hour for some scenic spots. , And users are willing to pay for this, to expand the area users can play, not only can attract tourists, but also can achieve profitability.” Yue Wei pointed out that scenic spots are the high consumer sites we find to solve cash flow problems; As a base for intellectual cycling, you can attack and retire. In addition, the advantage of attracting exclusive scenic partnerships with Zhixiang Bicycles for 10 years is that, as a scenic spot lacking data-based support for refined operations, collecting user data is a short board for them. The advantages of big data such as cycling and user portraits are in perfect harmony with this issue, providing a steady stream of data support for the scenic spots and improving the data visualization support optimization system for the scenic spots. “On the one hand, we share the proceeds of the attraction with the attractions; on the other hand, we provide an open data platform, and help the analysis of the attractions, and even help the area in the traffic and accommodation to open up the payment and other strategic planning.” Yue Wei said, this is also absorbed Nowadays, the single-dimension thinking mode that is currently common in the shared bicycle industry, the intellectual enjoyment of bicycles should constantly expand the application scenarios. Finally, Yue Wei disclosed that the intellectual sharing bicycle is in cooperation with the 2018 South Korea Pyeongchang Winter Olympics. The product marketing officer who likes to laugh said jokingly that all athletes should be “endorsement” for bicycles and also be the gateway to a wider overseas market. One step. He also revealed the intention of cooperating with an Internet giant in the country in the future, but it is not convenient to announce the specific details. The follow-up battle of shared bicycles has only just begun On January 17th, OFO and MOBILE announced that they have opened up big data information, and on the premise of ensuring user privacy and data security, they have jointly cooperated with government agencies and scientific research institutions to jointly promote the meticulous and intelligent management of shared bicycles. More importantly, it will complete the closed loop of technology from user's comfortable riding to big data collection and big data analysis, thereby improving the user experience. From the current point of view, whether it is to solve the practical needs of people traveling, or in the collection and operation of platform data, sharing bicycles is obviously an important choice for everyone to look for, even after the winter of 2017, ofo and Mobike. Continuing to burn investors’ money, Harlow bikes, small blue bikes, and intellectually shareable bicycles are also joining in succession. Whether 2018 will usher in a “warm spring visit”, Chiwise said that he is both an expeditioner and a witness. By. It now appears that, in the name of sharing bicycles, the battle for data in this travel market and even the battle for capital seems to have just begun.