Global color TV market is accelerating its intelligentization

The proportion of global smart TV retail volume reached 59%, and the penetration rate in the Chinese market far exceeded the world average. GfK's "Global TV Market Research Report" released by IFA 2017 shows that more and more consumers want to see more online video content on TV, and choose to purchase smart TV. By the first half of 2017, the proportion of global smart TV retail sales has increased from 51% in 2016 to 59%. China has been a leader in the smart TV market since 2013, with the entry of Internet brands and the continuous development of traditional brands. Follow-up, its penetration rate is much higher than the world average, as high as 89%. In contrast, in the European market, as a fast-growing German market in recent years, the convenient operation, the popularity of streaming media services, and the abundance of other online services have made smart TVs more attractive to German consumers. In Germany, smart TV retail sales increased by 10 percentage points compared to the same period of 2016, reaching 66%. Global color TV retail sales are expected to exceed 100 billion euros In the context of the decline in the global retail volume of color TVs, retail sales have shown an upward trend. As of the first half of 2017, the increase in retail sales has exceeded 1%. It is expected that it will also maintain a growth rate of 1% in the second half of 2017, and global retail sales of color TVs are expected to exceed 100 billion euros (about 787.5 billion renminbi). The average retail price of global color TV also increased from 431 euros (approximately RMB 3,394) in the first half of 2016 to 448 euros (approximately RMB 3,528) in the first half of 2017, while the average price in the Chinese color TV market rose from 3,170 yuan to 3,483 yuan. Yuan, an increase of 10%, higher than the global gains. The increase in the average price of color TV comes mainly from two reasons: On the one hand, from the second half of 2016 to June 2017, global panel supply continues to be tight, which will directly lead to rising prices of upstream panels, resulting in rising manufacturing costs and an increase in the average retail market price. On the other hand, the continuous increase in the average size and the upgrading of technology are also driving the consumption upgrade in the TV market. Among them, the development of display technology is particularly important. In the past year, many such technologies have emerged: the continued popularity of HDR and wide-gamut television has further enhanced the picture quality of ultra-high-definition television, and at the same time accelerated the consumer The speed of acceptance for Ultra HDTV. According to GfK data, in the first half of 2017, the global ultra-high-definition televisions accounted for 29% of the total retail sales. One unit of three TVs sold each year is ultra high-definition televisions, while China, as the driving force of the ultra-high definition television market, has far-reaching retail sales. Above the global average, up to 58%. At the same time, OLED technology has gradually begun to develop from the mobile phone to the color TV industry gradually. It has emerged in the global market. As of the first half of 2017, the world has sold 478,000 OLED TVs, a year-on-year increase of 94%. The Chinese market also has a 125% growth rate.