Ic Market Underperforming Distributors Look for Opportunities from Dilemma

Since the European debt crisis, the growth rate of the global consumer market has declined, and the entire electronics industry has been affected by different degrees. The industry's distributors have all voluntarily sought to change, from the off-season fight hard birth.

According to the CSIA data, before 2008, the Chinese IC market maintained a rapid growth trend. Under the influence of the financial crisis, China's IC market experienced a decline for the first time in 2009, but as the economic situation improved, it resumed growth in 2010. In 2009, the sales revenue of the Chinese IC industry was 110.9 billion yuan. In 2010, it recovered to the level of 2008, which was 144 billion yuan. In 2011, the national IC industry realized sales revenue of 157.2 billion yuan, an increase of 9.17% from the same period of 2010.

In the first quarter of 2012, the economic operation of China's electronic information manufacturing industry fell significantly, and the integrated circuit industry was also greatly affected. From January to March 2012, the sales volume of China's IC industry increased by 0.8% year-on-year, with sales of 35.124 billion yuan. The output was 21.54 billion pieces, which was a year-on-year increase of 0.7%.

Looking forward to the second half of 2012, the European debt or high unemployment rate may be difficult to improve for a while, and it is difficult for the European and American downturn demand to rise immediately. The Chinese component industry is also facing the dilemma of reduced shipments. In order to further stimulate consumer demand for global technology products, electronic component distributors have also resorted to all solutions to boost performance.

By strengthening communication and cooperation both internally and externally, a purposeful shift of focus will effectively transfer risks. According to Xuan Yuebin, general manager of Shenzhen Yuderu Electronics Co., Ltd., for the current difficulties of the IC industry, active component competition is fierce. "Only by voluntary change, relying on the unity of the company's internal staff and close customer relationships, and strive to open up new business growth points, in order to transform the predicament into an opportunity."

Since its establishment in 2004, Shenzhen Yuderui Electronics Co., Ltd. has its advantages in the off-season. Deeply digging old customers, and then cooperate with active components based on the fight for passive devices are also packaged together. Finding differentiated advantages can make a breakthrough in business.

The off-season is a difficult period for the company. It is the most test of the company's internal management capabilities and it is also a good time to cultivate internal strength. Xuan Yuebin said that the company plans to create an elite business team to provide employees with more product knowledge and industry training to improve the professional quality of employees. At the same time, sales strategies will also be adjusted to lay a solid foundation for the arrival of the peak season.

It is reported that Yuderui is an authorized distributor of a number of internationally renowned semiconductor manufacturers, providing electronic components users with distribution services and product value-added services, including on-site technical support, reference design, development and production tools, and complete solutions. At present, the company has a good source of goods, products related to the smart "three tables", network communications, LED large-screen display, automotive electronics, industrial automation, security, radio and television, electricity and intelligent traffic applications.