High-end kitchen appliances will meet explosive development

As the largest home appliance exhibition in China, the China National Fair and the world-famous IFA and CES exhibitions are collectively known as the “Global Three Home Appliances Fair”, attracting more than 400 well-known domestic and foreign companies to “stack” to display tens of thousands of new home appliances. New products also represent the development direction and trend of the home appliance industry in 2014.

Black and white electricity products are the basic configuration of each family, and kitchen electrical products have become a sign of people's quality of life.

In developed countries in Europe, a family with a median income or above has spent as much as tens of thousands of euros on appliances in the kitchen. An industry source stated that China's high-end consumer groups also have certain consumer demand for high-end appliances, but this demand is not clear because of the impact of traditional lifestyle ideas; therefore, the change in the concept of consumption of high-end people in China is the primary for each brand. The mission is also the high ground where major high-end kitchen and electric brands will bear the brunt of their needs.

Fortunately, the consumer concept of Chinese consumers is quietly changing. This also means that the high-end kitchen electricity market will usher in an outbreak period. However, if you want to occupy the dominant position in the market, you must have “one hand”. As the leader of high-end kitchen electrical products, too close to the “intelligent” of home appliances, creative and humane products into the product. Fangtai launched a new generation of European-style range hood products at the Fair: Cloud Rubik's Cube, which thoroughly broke the industry consensus that the appearance of European style and oil fume can not be achieved, and led the Chinese range hood industry into a new European-style range hood. The 2.0 era.

In fact, under the unique cooking style of China, the huge amount of fume emission makes the hood become one of the few areas where foreign advanced technology can not be used for reference. For a long time, "suction exhaust smoke" is a luxury that the people of the country cannot achieve. The "Cloud Cube" launched this time overturned the traditional European-style hood created by Fang Tai 13 years ago. According to reports, this section of the hood's groundbreaking "butterfly wing sucker" design, to achieve a "cube ring suck" technical ideas, but also established a new standard of a new generation of European hood, to achieve a European-style hood smoke cage The capability extends from the horizontal direction to the full vertical direction, the core negative pressure area drops, and the large cage smoke effectively reduces the smoke escape.

This year's Home Appliances Expo has become an all-round display platform for Fangtai's high-end products: In addition to the superior products—the range hoods and gas stoves, Fangtai also showcased high-end kitchen appliances such as disinfecting cabinets, embedded steamers, ovens, and microwave ovens. Let people deeply feel Fangtai's high-end kitchen appliances and have a refreshed awareness of the charm of modern kitchens.

It was found that the rows of embedded electric steamers in the Fantasy area attracted many consumers and many consumers came forward to experience it. It is reported that the new generation of D1 electric steamer adopts “dynamic steam balance technology” and “double-effect double-fresh technology”. At the same time when the heating speed is faster and the temperature control is more precise, the taste of cooked food is more delicious and more nutritious.

"Health, environmental protection and quality" will continue to be the direction of future development. According to analysis in the industry, as the demand for quality of life of Chinese people is getting higher and higher, the entire kitchen and electric industry is facing the challenges of transformation and upgrading, and high-end kitchen appliances have become new growth highlights of the market.

According to the reporter’s understanding, from the beginning of last year, a wave of high-endization has ushered in a trend of polarization in the Chinese kitchen power market: On the one hand, the market for medium and low-end products is heavily saturated. In the context of oversupply, a large number of small and medium-sized kitchen and electric companies have been forced to stop production. Out of business or restructuring; on the one hand, the supply of high-end products is in short supply. According to data from Yikang, a market research firm, as of the end of 2013, Fangtai occupied 44.2% of the market retail sales and 36% of the market retail sales respectively in the high-end kitchen appliances market in China.

In the eyes of many people in the industry, the high-end road to kitchen appliances is endless. Those high-end kitchen appliances that can combine modern technology and design processes are becoming more and more important to build a high-end life.