Market research company IHS Research pointed out that the total shipments of the direct-view LED video market in 2015 increased by 15.6% from the same period of last year. However, the overall revenue in 2015 only increased by 1.2%, which was mainly due to the price drop in all pixel pitch categories. From 2016 to 2020, shipments of direct-view LED video units are expected to maintain a compound annual growth rate of 16%.
Sanju Khatri, director of digital signage and professional displays at IHS Technologies, stated: “The application trend of LED video industry is slightly different from other technologies because it has fewer projects in the field of commercial and educational signage. Users in these areas are more inclined to use front projectors and Liquid crystal displays are popular applications for LED video in retail, outdoor sports and public places. Indoor applications represented by public places, retail, control rooms and corporate signage are showing an increasing trend."
In 2015, small-pitch LEDs below 1.99mm achieved a 366% year-on-year increase, and 2mm to 4.99mm achieved a 129% increase. The vast majority of these two fast-growing categories were attributed to the latest in small-pitch LEDs. Technological progress. Although slower than 2015, the strong growth momentum of these two categories is expected to continue in 2016. Shipments under the 1.99mm category are expected to increase by 84.8%, and the 2mm to 4.99mm category will increase by 77.1%.
The speed at which the IHS expects to progress toward smaller pitches will slow significantly in the short term, primarily due to the size limitations of current LED packages. The current narrowest pixel pitch LED video display is the 0.7mm product launched by Liad in September 2015. The spread between 1mm and 1.2mm-1.9mm products has more than doubled, so products under 1mm are rarely used in video wall installations. The big brands like Chau Ming, Alto and Liaard all locate products below 1mm in large-size displays for retail stores, control rooms, conference rooms, airports and other indoor applications.
In the long run, the industry is replacing traditional surface-mount devices (SMDs) with new packaging methods, chip-on-board (COB), especially small-pitch LEDs. Khatri pointed out: "COB can achieve higher LED packaging density, LED compact arrangement, can achieve higher thermal efficiency, cost-effective and durable. LED video display market will usher in the rapid growth of COB LED."
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