A few days ago, Amazon’s AWS re:Invent 2016 conference just came to an end. At this five-day conference, a large wave of new products unveiled, indicating that AWS's capabilities have risen to a new level. From the current point of view, AWS accounts for more than half of the public cloud market, and its revenue is very gratifying - AWS's revenue in the third quarter of this year is as high as 3.2 billion US dollars, and the annual revenue is expected to reach 10 billion US dollars. In this regard, AWS CEO Andy Jassy said that AWS will continue to be the "important and powerful leader" in the field of cloud computing.
Google challenges the status of Amazon's leader to open the cloud computing game. However, this road will never go smoothly, because Google, which has been left behind by it, is already catching up. Recently, the famous technology blogger Ben Thompson wrote an article to analyze whether Google can beat Amazon in the field of cloud computing.Big companies are always inevitably criticized for "missing the future" - some are lost because of their complacency with the status quo (this should be a painful approval); some, although they have seen the need to break the status quo, but However, it is always wrapped around the feet, just around the existing products, and in the end, did not push down the wall of their own piles, and finally only across the wall, watching an era whizzing past. In this regard, Microsoft has provided us with excellent negative materials. As early as 2000, Microsoft launched Windows Mobile. From this perspective, Microsoft has had a relationship with the mobile era. But in the end, it only earned a few screams at the entrance, and saw that the door was closed.
In addition, Google has had a similar failure. Ten years ago, the company launched Google Apps for Your Domain (now evolved into G Suite) with the eyes of its peers. It should be said that Google was an early step to see the future of the office suite. However, over the years, G Suite has rarely improved, only insisting on its "low price + low configurability", the result has been tepid, can only be played between small business owners and education It’s a little trouble, and it’s always hard to stick to big companies. By 2011, Microsoft's Office 365 was born. With almost uninterrupted innovation, in a few years the rookie scored more than G Suite and became the office tool of choice for many companies. Although G Suite has been catching up recently, it has introduced functions such as machine learning, but in the face of the young and energetic Office 365, there is still some powerlessness.
Thinking about it now, 2011 should be a memorable year. That year, the cloud-based Office 365 was born, Google and Microsoft not only officially avenged in the smart office field, but also began the looting of the virgin land in the cloud. Sadly, when the battle is in full swing, neither of them noticed. Outside of them, a company that couldn’t be beaten with Cloud gossip has long been ready to become a real cloud computing giant.
This company is Amazon.
Also in 2011, Amazon launched AWS. First, Amazon took the lead and used it. Then, enterprise customers from all over the world flocked. So, what is the charm of AWS? First, AWS itself is a system of sustainable evolution. It can accomplish tasks such as large-scale upgrades and large-scale customer transfers without downtime and downtime, allowing enterprise customers to enjoy 7x24 hours of uninterrupted service without worrying about their impact. The second (and most important), what AWS provides to users is not the frameworks but the primiTIves. With these “primitivesâ€, customers can build a sustainable, sustainable, scalable back-end system that meets their specific needs.
AWS's "primitive" (PrimiTIves)
At the beginning of the build, Amazon engineers found that instead of providing customers with a full-featured framework that lacks the ability to upgrade (primiTIves), it is better to provide primitives (primiTIves), one of the most basic computing modules. Customers can select and use these modules to suit their needs, ultimately creating an efficient, scalable, and secure system.
I have to talk about the story of primitives here.
According to the introduction of Yibang Power Network, at the beginning of 2000, Amazon came to a bottleneck period. The situation in which teams competed for infrastructure at the time was very serious. At this time, Bezos was obsessed with a book written by Steve Grand called "Creation." Grand is the developer of the video game Creatures in the 1990s. According to the description, in the game, he only needs to provide a simple computational building block called primitives to the player. It can be cultivated into various electronic intelligent creatures according to your own preferences. This book gave Bezos great inspiration. He believes that if Amazon wants to stimulate the creativity of developers, it should not guess what kind of services they need, because such guesses can only be based on past experience. Instead, Amazon should create primitives, the basic modules of computing, and then let go, giving developers the freedom to use them. Similarly, in the face of the company's current real-world problems, Amazon needs to break down its infrastructure into the smallest and simplest atomic components, making it as easy as possible for developers to access. The "primitive" model ultimately simplifies the modularization of Amazon's infrastructure, and these modules are not only available to Amazon's internal teams, but also to external developers.
Not only that, but Amazon also used this principle in its internal management reforms. Bezos split the entire company into small, highly independent and highly autonomous small teams of less than ten people (the so-called "primitives"). These teams are small and savvy, and they can feed all the staff by ordering two pizzas during overtime work, and they can play well when Amazon encounters major problems. In short, after the spin-off, the entire team seems to be a mess, but because these "primitives" are highly self-motivated, they can grow relatively flexible, and in the end, the results they bring are amazing.
Everyone should be aware of this: Amazon used the original solution to the infrastructure problem and the internal management reforms used in the development of AWS. As a result, it was a great success. In this regard, it has been asserted that AWS provides services far beyond the reach of infrastructure (such as processors, hard drives, databases, etc.) and far more than just a software or platform service. It provides a highly flexible and highly scalable "primitive" that allows companies to freely play and ultimately create a variety of what they want.
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