360 network disk announced that it will shut down personal cloud storage services, Baidu network disk and Tencent micro cloud will soon suspend personal storage services rumors. It is an indisputable fact that the storage and dissemination of illegal content is difficult to control. The free storage business is losing money, and the feast of free sharing seems to be ended.
In October, 360 cloud disk announced that it will start the service transformation and stop the personal cloud disk service. From November 1st, it will stop the cloud disk upload service. From February 1st, 2017, all cloud disk accounts will be closed and the data will be cleared. On February 1st, members of the membership will be refunded in full regardless of the number of days remaining.
After the news that the 360 ​​personal cloud disk is about to be shut down, the user swooped to the 360 ​​cloud disk to download the previously saved data, and the huge data traffic even caused network congestion. Many users are guilty of being able to download and organize their data in a limited time.
The 360 ​​official subsequently released the "360 cloud disk announcement about extending the download end date." According to the report, the storage capacity is below 200GB, the download end date is extended to April 30, 2017; the storage capacity is above 200GB, and the download end date is extended to October 31, 2017.
"360 network disk to close is simply a blue sky", user Xiao Zhang (a pseudonym) complained, because it is a movie and television drama enthusiast, the amount of data stored in the network disk is too large, all downloading time and effort, "cloud moving" dump The function is also difficult to solve the problem. He called this a helpless ending using Internet free tools.
In fact, before this, Sina Microdisk, Jinshan Express, UC network disk, Huawei network disk have long been closed. After 360, LeTV cloud disk also announced that in order to cooperate with the state's special rectification action on the use of cloud disk to disseminate obscene pornographic information, the video file upload service will be suspended, and the user's original video data will be retained. At the same time, the rumors that Baidu's network disk and Tencent Weiyun are about to suspend personal storage services are also starting to ferment, but both of them are denied. China Telecom's Tianyi Cloud also stood up and said it will not be closed.
The personal network disk is in a cold winter and the pressure on supervision is closely related. In July this year, the National Copyright Administration and the relevant departments launched a five-month special campaign to combat online infringement and piracy, "Jianwang 2016". One of the important goals is to further standardize the copyright order of the network cloud storage space.
For 360 to close the network disk business, the National Copyright Administration said that the 360 ​​company for the purpose of preventing some criminals from using 360 cloud disk for infringement and piracy and other criminal activities, this practice deserves full recognition, reflecting 360 companies attach great importance to copyright protection work. Actively implement the attitude of corporate responsibility, and set a good example for other Internet companies to strengthen copyright protection.
High cost and easy to make moneyThese giants that provide cloud disk services have stopped serving, both by content regulation and for long-term interests. Zhang Yi, chairman of Ai Media Consulting, believes that the cost of network disk operation is too high, and the business model is not enough to support profitability.
As we all know, the cost of the network disk business is very high, including server hardware costs, network bandwidth, local server deployment and maintenance costs, product planning, technology implementation, operation and promotion and other aspects of the cost. In order to ensure that the network disk can provide services to users without interruption and user data cannot be lost or damaged, the responsibility of the network disk operators at the technical and management levels is also enormous.
"The cloud storage business is difficult to do, and it is difficult to do it without a few hundred million." Zhang Yi said that this is why cloud disk service providers choose to completely abandon their personal cloud storage business instead of stopping the sharing function. Although the cessation of sharing can avoid the spread of illegal content to a certain extent, the lack of interaction and dissemination of the cloud disk has no way to achieve commercial value.
On the one hand, it is a high cost, on the other hand, the benefits are few and far between. There are not many profit models for the network disk. The early free capacity wars made it difficult to create value by relying on the network disk itself's paid expansion service. Many users choose to open multiple accounts to get more free storage space. In addition, for high-speed download user charges, restrictions on the function of the product, etc., can also be realized by members.
The domestic network disk basically relies on the added value generated to obtain profits. The membership price of Baidu network disk is 118 yuan a year, and the super member is 273 yuan. In addition to the expansion, it also adds mobile video backup, speed download, online decompression compression package, and recycle bin. Extended expiration date, increased number of single-dump files, and face search for images. In addition to providing various value-added services, the network disk is gradually platformized. For example, the Baidu network disk page will also recommend third-party applications. Not long ago, Baidu.com also announced that it would recommend interesting news and other content to users based on user preferences.
Some insiders believe that the market for the network disk is now basically fixed in the hands of a few companies. With the guarantee of the number of users, the gameplay that can be realized can be slowly explored. However, Zhang Yi believes that the current realization of the network disk is not as easy to cover as the cloud storage that comes with mobile phone manufacturers such as Xiaomi and Apple. Member prices are also difficult to adjust to price increases, and the introduction of other products or advertising marketing will not contribute much profit. Although the network disk is a hard market demand, it still needs to rely on enterprise-level services to create profits for enterprises.
Free big meal is difficult to saveThe free mode is a necessary strategy for the domestic Internet industry to get rich. However, after many years, the majority of netizens have also developed the habit of using Internet products for free. When they see the payment, they will detour, and even prefer to take some space.
The paid sharing of the network disk is more difficult to make. Xiao Zhang revealed that many content resource stations will open the account ID and password of the unified resources, even if there is no sharing function, they can get pirated resources with a little thought. "Some forums and QQ groups organize crowdfunding to get member services, which is very common," he admitted.
However, whether the remaining few network disks will stop serving will also affect the hearts of all the "resources". For the existing network disk, Xiao Zhang’s attitude is still optimistic. He said, “It can be a few days in a few days. Now friends in the circle have begun to post resources to distribute resources. There is always a way to spread the content.†He also plans to buy mobile hard drives to transfer some precious data.
According to Zhang Yi's prediction, the mobile hard disk market may become hot in the short time because of the shutdown of the network disk. Mobile hard disk manufacturers may also be hot to do promotional activities. This recovery is very likely.
However, the above-mentioned industry insiders are not very optimistic about the free sharing model. "Free sharing has given users a lot of benefits, but it has no benefit for the development of the entire Chinese Internet industry. The initial free competition of the network disk enterprises is very blind." He believes that the current content industry of literature, music, film and television The charging era has been gradually opened up, and the network disk will also be the next paid market, so as to promote the healthy and healthy development of the entire industry. The payment model is more conducive to enterprises to provide users with more secure and stable services.
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