As an international communication platform for global leading innovators, the Global Mobile Internet Conference (GMIC) has been a great platform for mobile Internet industry giants to display cutting-edge concepts and technologies. There is no exception to the visual +AR.
Based on the theme of “AR opens the new era of offline traffic bonusesâ€, the company debuted the Global Mobile Internet Conference held at the Beijing National Convention Center on April 27, 2017. The booth is located in Booth A12, and Google, Microsoft, Tencent, Ping An, and HKUST’s industry giants exhibited on the same platform. As one of the few AR companies in the audience, the Visual + Live demonstrated the latest AR technology and how different companies can benefit from using AR.
In the +AR booth, viewers can experience this AR industry leader, not only to deepen the AR underlying technology, but also to promote AR applications in various industries. In this exhibition, the +AR highlights the more sophisticated "EasyAR One-stop Solution", demonstrating that companies can use their "EasyAR one-stop solution" or use Visual + APP to better their brands and consumers. Connect, pass emotions.
Vision+AR leverages examples from the automotive, FMCG, Internet, finance, and gaming industries to showcase AR solutions that encompass the complete value chain, bringing real competitive advantage to customers with more flexible, efficient, and powerful AR capabilities.
“Because of our EasyAR one-stop solution, Vision+AR has become the only AR company that can open AR platforms for every vertical industry. We are also providing AR technical support for various industries, including for financial, Internet. , Automotive, FMCG, Industrial, Smartphones and other areas to provide innovative AR solutions, and through the AR will be more on-line and offline integration. "View + AR co-founder Tu Yi in GMIC new technology demo Show (Tech Show ) Say it.
The business model for various industries is the EasyAR one-stop solution, and the EasyAR one-stop solution is an open AR platform based on the EasyAR SDK, cloud identification, and content management services provided by Vision+AR.
Tu Yi said: "We are working with AliPay, Autohome, Xiaomi, China Merchants Bank, KFC and other partners and various industry customers to continue to promote EasyAR as a software-as-a-service (SaaS) one-stop solution to promote AR. Applications in various industries.†At the show, the +AR showcases new ideas and applications along with customers and partners, and the audience has the opportunity to experience the wonderful life that AR brings.
At the opening of the GMIC, depending on the +AR booth attracted a large number of visitors to stop, what attracted them?
AR black technology, a new visual and interactive experience
Since Pokemon GO made AR hotter in 2016, people gradually became aware of AR. Like the magic newspapers that will move in "Harry Potter," AR allows ordinary objects in life to have such abilities. The exquisite 3D models with interactive functions are magically integrated in the real environment. It's incredible.
This year's Global Mobile Internet Conference saw the +AR display of this with ukiyo-e postcards and a Coca-Cola bottle.
Just open the +AR APP, point the phone at the Coke bottle, touch the screen of the phone, a 3D Transformer will appear on the Coke bottle, and the audience can interact with the Transformers Bumblebee to receive the coupon.
Through the use of AR technology, fast-moving industry can make product information display or marketing promotion according to different marketing needs of the product, such as packaging methods and product types. Consumers can experience the characteristics of products through mobile phone APP and thus create people and people. People and the brand's warmth connection, with good products and innovative gameplay, deepen their own brand and consumer emotional connection.
AR technology, open offline traffic bonus
Through the software and one-stop solution, depending on the AR, AR technology is provided for users in various industries. The company opened the AR platform to further promote the application of AR in various industries and open up space for new business models.
Yesterday, at the Global Mobile Internet Conference, the +AR co-founder and COO Tak Yee made a keynote speech titled "AR Opens a New Era of Online Traffic Bonuses." Tu Yi thought that it was agreed by Apple, Google and Microsoft. The promising AR is the general direction. At present, smart phones are the best starting point for AR. To this end, Tu Yi introduced on the spot through the visual + and Alipay, car home, KFC, Agricultural Bank, China Merchants Bank and other cooperation case how the mobile phone AR brings practical value, bring new ideas to the mobile Internet.
Let AR become the standard of the mobile Internet is the desire to view +AR, this view + AR introduced EasyAR one-stop solution, the program by the visual + independent research and development of the AR engine EasyAR and EasyAR cloud service (EasyAR CRS), EasyAR The content management service (EasyAR CRM) is composed of three parts. It combines AR and software as a service (SaaS) innovatively. Through EasyAR one-stop solution, each APP can quickly acquire AR functions and implement AR in various scenarios. application.
In the financial sector, AR has also begun to play an important role. View + AR and Ant Financial Services, Agricultural Bank of China, China Merchants Bank reached a cooperation to help financial technology (Financial Technology, Fintech), and promote financial innovation.
In the automotive field, AR is also being watched by more and more auto brands because of its significant advantages. BMW, Audi, Mercedes-Benz and other car brands have established long-term cooperative relationships with Vision+. Among the latest +AR partners, we have discovered the home of the car. This largest car portal has taken the initiative to embrace the new era in the mobile Internet era. The technology, the car home and the visual + AR to establish a deep partnership, using EasyAR one-stop solution, in the car home APP on-line AR look at the car function, breaking the traditional way of looking car boundaries, allowing users anywhere in the real environment Both can feel the characteristics of each car.
The earliest attention to the application of AR in the field of marketing. In order to achieve a better connection between the brand and the consumers and promote the sales of products, more and more brands have found that with AR, marketing has become more effective, brand emotions have become more convenient and rich, and sales performance has also increased dramatically. KFC uses EasyAR one-stop solution to build more than 5,000 stores offline into AR stores. Consumers use KFC APP to play tricks in the store and share fun with family and friends.
AR presents virtual content in a real environment. When a user experiences offline, he or she is bringing traffic to the APP. The attractiveness of AR to consumers is opening up dividends for offline traffic, which brings benefits to enterprises. Every industry has AR requirements, and vertical scenes need to be discovered. In this offline traffic battle, AR is becoming an increasingly important tool.
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