Zhang Shaoyong, general manager of TCL Multimedia China Product Center, said at the exhibition: “The IFA Exhibition, as an important event in the world of consumer electronics, has demonstrated to the world the power of technological innovation from consumer electronics, which can promote advanced technology and modern life. The close integration will enable consumers to truly benefit from the advancement and development of science and technology.†TCL was able to present a highly weighted authority in the IFA Exhibition, winning the highest recognition of global technology and once again demonstrating to the world the excellence of Chinese brands. Innovative ability and technological leadership.
Leading the industry's innovation and development trend TCL X6 award-winning homecoming
At the award ceremony, MISS IFA, the image spokesperson for the conference, personally handed the "Quality Point Technology Gold Award" to Zhang Shaoyong. According to review experts, the TCL X6 XESS private cinema TV represents one of the highest standards in the industry. It is the pinnacle of truly leading the trend of TV technology innovation. It is indeed worthwhile to receive this award.
According to Zhang Shaoyong, as the heavy innovation product of TCL 2017, the X6 XESS private cinema adopts the latest generation of primary color quantum dot display technology, which has the characteristics of high color gamut, high color capacity, pure color, and long color, which has broken The embarrassment of traditional quality shows great potential for future display technologies.
At the same time, the X6 XESS private cinema adopts the Local Dimming 600 partitioned Galaxy multi-zone backlight control technology, achieving a contrast ratio of 12 million:1, ensuring outstanding image quality while completing the breakthrough of OD12 from the backlight. Together with the exclusive Q-quality engine and Dolby VisionTM HDR technology, the image quality will be improved, and the image quality will be improved in many aspects such as color gamut, brightness, and stability.
The review experts also stated that the X6 represents the highest standards in the television industry in terms of audiovisual. It is reported that the X6 XESS private theater adopts Dolby Atmos®, DTS:X sound technology and Harman Kardon 7.1.4 sound, which is the world's first top-notch TV with 12-channel sound.
In terms of appearance design, X6 pursues elegant and timeless taste. The appearance of the X6's new international design style uses walnut and copper-colored metal as its main material, blending the natural texture of the wood with the metallic luster. The wrought-iron, gold-plated pedestal underlines Dolby Atoms' intelligent halo design ambience, highlighting the modern design appeal of East-West concepts.
The industry professionals participating in the awards ceremony said: “The TCL has created three series of new products in the second half of this year from the perspective of new consumer demand, especially the X6 XESS private cinema as a flagship product, which is very impressive. TCL has not only enabled the world to see the leap-forward development of China's advanced manufacturing capabilities, but also made it clear to the world that the influence of Chinese brands in the high-end market is rapidly rising."
Through in-depth research and application of resources, technology, and data, TCL conducts portraits and analysis among the consumer population based on different scenes of time, space, emotion, and behavior, and provides accurate insights into the psychological changes of consumers at specific moments. The development trend of consumer attributes and consumer behavior attributes such as values ​​and personal emotions. At the same time, with the new normal development trend of consumer upgrades, TCL has always placed the customer at the core position, driving high-end and intelligent development of products with user experience. The three TV series of X/C/P have their own precise product positioning and complete product concept, and they can independently cover consumer groups with different needs in the market.
Innovation and Breakthrough in Advanced Technology Leading Global Quality in TCL
Once TCL products were exhibited this year, they received intense attention from many consumers. The reporter also felt the hot atmosphere in the process of the visit. Exhibitors from all over the world gathered in the exhibition hall of TCL over 1,800 square meters. In addition to exhibiting the XCP series of three television products, the exhibition area also set up two closed experience areas: X6 XESS private theater experience area, artificial intelligence experience area. In the X6 XESS private cinema display area, the reporter interviewed one of the guests at random and said that she was deeply attracted by the exquisite workmanship and stunning quality of the X6. Especially the sound effects of X6 shock, she specifically mentioned that the X6 can make the sound effect as if floating on your side, on top of the head, on both shoulders, as if to reach out and you can grasp the wonderful voice ... ... there are many people present The same feeling. In the artificial intelligence experience area, reporters also saw more active scenes. Many exhibiting audiences experienced the functions such as voice interaction and search of artificial intelligence Xiao T, and they all praised the one-off direct experience.
From the previous 700 square meters to today's 1800 square meters exhibition area, thanks to TCL's strategy of always pursuing technological innovation to drive the development of the company, and actively deploying cutting-edge technologies, it has achieved many positive results in advanced fields such as display technology, AI, and 5G. The results of the results. TCL has invested nearly 4 billion yuan in R&D for three consecutive years. In 2016, R&D investment was as high as 4.27 billion yuan. At present, TCL has 23 R&D centers in the world, more than 7,000 R&D talents, and 4 CNAS laboratories. The number of PCT (patent cooperation agreement) applications ranks fourth among domestic companies.
Display technology as the key to the transformation and upgrading of TV products, quantum dots have become the industry's mainstream choice and an important force. TCL is the first company to launch Quantum Dot TV in China, and it is also one of the companies with the most comprehensive quantum dot products and the most competitive products. In the future, TCL will also continue to increase investment in technology research and development, accelerate the development of quantum dot technology, and achieve greater breakthroughs in color gamut, color, life expectancy, and product form and technology cost. In the coming years, the era of electroluminescence will come. The combination of electroluminescence and printing technology will show that the industry will enter a new stage.
In the field of fiery artificial intelligence, TCL also carried out early layout and practice, allowing AI technology and TCL's industrial chain to be deeply integrated, yielding more results and benefiting consumers. TCL has so far cooperated with top technology teams and content teams (Baidu, Google) and data parties at home and abroad. It is believed that TCL will make great progress in industrial intelligence and technology. Recently, TCL has signed strategic cooperation agreements with Hong Kong University, Hong Kong University of Science and Technology, and Chinese University of Hong Kong, respectively. They have conducted comprehensive cooperation in areas such as artificial intelligence and new types of display technologies, including the transformation of scientific and technological achievements, establishment of joint laboratories, personnel training, and internships. Health cooperation and so on. At the same time, TCL R&D centers all over the world have also attracted top scientific talents from around the world to create R&D foundations for the science and technology innovation brand.
As TDL Group Chairman and CEO Li Dongsheng once said, “In the future, companies need to drive innovation to build new core competencies. Only continuous innovation can adapt to the current trend of global economic globalization and the trend of intensified industrial competition in the future. Made in China only Driven by innovation, it is necessary to create a transition to China in order to realize an overall upgrade of the industry.†According to the HIS data from the market adjustment agency, in the first half of 2017, TCL increased by 202% in North America and surpassed LG to become the third largest TV brand in North America. From the current point of view, TCL's product-based king and experience-based strategy has achieved remarkable results.
The TCL was able to win awards at the IFA Show and was loved by consumers around the world. Once again, TCL proved that TCL's technological innovation drives the development of the company and turns its technological advantage into a leading product. As the forerunner of Chinese companies' internationalization, TCL provides a good reference for Chinese companies to reach the international arena. It also adds strength to the rise of China's intelligent manufacturing and recognition and respect in the world. It is believed that with the rise of Chinese manufacturing in the future, more and more "Great Power Brands" will introduce more quality products to meet the needs of global consumers and lead the global manufacturing industry with a higher attitude.
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