The rush of VR/AR development not only stirred all walks of life, but also provoked the excitement of gamers. In 2016, the huge success of "Pokemon Go", "Raw Data" and other VR games became explosive models. It also made us hope that VR/AR will subvert the gaming industry. From the point of view of VR popularity, developer realisation, and user acceptance, the game market or VR will need to be tackled in the near future and is expected to win the “cityâ€.
Game Market is the Biggest Future Bonus Cake
In 2016, a report released by Goldman Sachs stated that by 2020, the scale of VR/AR game users and software revenue will reach 70 million and 6.9 billion U.S. dollars respectively, and by 2020 they will reach 216 million people and 11.6 billion U.S. dollars. Although it seems that the VR/AR consumer market is still out of reach, the game market, which is tightly tied with C-end consumers, is still the biggest future dividend cake among industry players.
Despite the fact that VR has "contracted" gamers in the future, VR gamers are still only a few early adopters. PCs and mobile phones will continue to be the "main battlefield" for gamers in the foreseeable future. Apart from VR technology that needs to be upgraded and devices need to be popularized, the specific form of VR games needs to be explored.
The immersive nature of VR gives the game more possibilities
In endgame or mobile games, sitting or lying down to play games has become a long-term habit for players, but in VR, whether to stand or play games is still the focus of debate.
For current VR gamers, the biggest dilemma is that they cannot find an addictive quality game that is worth playing again and again. At present, more content developers are aiming at the initial taste of VR, developing some content that is immersive and exciting, leading to the proliferation of roller coasters and zombies VR games. Therefore, the "right way to open VR games" needs further exploration. With the advancement of technology and the improvement of content, VR gaming experience will increase and costs will decrease. With the arrival of large IPs, there will be a great opportunity for end-users and mobile gamers to migrate to VR.
Game developers face the most technical issues
For many developers, the biggest obstacle to entering the VR field lies not in technology, but in the unopened market. Many game giants will not rush in when the VR bonus has not yet been broadcast.
Most current VR content developers are young startups or independent game developers. For them, financial support, technical support and good business models are the most desired help.
Compared to VR hardware, content is not sought after by hot money. Although content and hardware are considered to be "chicken" and "egg" relationships, it is difficult to determine who is the vanguard of the VR market. However, in the early days of VR development, hardware should go faster and paved the way for content.
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