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The factory shipment price of this round of color TV products has risen. Is it unavoidable that market rumors and operating strategies are still necessary? Judging from the current price system of the first-tier TV market, there is little room for price cuts, and price increases are not under pressure.
In recent days, the price of home appliance market has once again blown up. However, this time it was not air-conditioners, refrigerators, washing machines, but TVs.
A number of color TV manufacturers from Guangdong, as well as factory business personnel released news that the upper reaches of the LCD panel glass and other raw materials prices, then the ex-factory price of color TV products will be raised.
Subsequently, some color TV dealers have confirmed to the appliance circle that they have received verbal notices from color TV salesmen and agents in advance, saying that the ex-factory price of some color TVs may be raised from the end of this month. However, no specific increase was disclosed.
Some color TV dealers frankly stated that it is impossible to judge whether this is a true price increase for TV sets or a market management strategy for manufacturers and agents.
Liu Dan, the chairman of Dreamcast Television, which focuses on the commercial display market, sent a message to its WeChat circle of friends: As the price of glass in the upstream LCDs has risen, the price has started to rise steadily this month. Customers with engineering needs will place orders as quickly as possible, No. 20 Prices rose up.
Seeing here, many people seem to have difficulty understanding the price hike of color TVs. Because, in recent years, the price of LCD panels in the world has been in the downward channel. For example, the reason why Sharp suffered a huge loss, a large part of the reason is that China's LCD panel factory expansion, resulting in the global LCD panel market from "supply" to "supply exceed demand" and other excess capacity, LCD panel prices all the way down.
However, since April of this year, the price of LCD panels in the global market has risen slightly and has since risen. As of May, affected by the increase in price of glass in the upstream LCD panel, it has led to a 15%-20% increase in the price of 5-inch panel glass for smart phones.
It can be foreseen that the trend of increasing the price of this round of panel glass will quickly spread from small-sized mobile phone panels to large-sized LCD panels. And will have a significant impact on the downstream color TV factory costs. The impact should be about the same as the mobile phone panel, at about 15%. Some high-end display panels will increase even more.
This round of rising raw materials, it is from the beginning of October last year, mainly due to the fact that LCD panel prices have been falling, and other upstream manufacturers such as Taiwan began to reduce the production of panel glass. As a result, the production and production cuts of downstream LCD panels, LCD modules, and other manufacturers are affected, triggering a series of market chain reactions. In the end, the price of LCD panels and LCD modules has risen recently.
However, with some time ago, air-conditioning and other white goods prices, mainly in the Gree and other manufacturers take the initiative to increase the supply price, triggering a series of hot markets and businesses are different. The color TV market price rumors, at this stage is mainly to stay in the oral communication stage of manufacturers and business personnel, and there is no specific color TV manufacturers to release specific price increases.
Obviously, the color TV companies at the present stage want to use raw materials to rise and increase the supply price. The pressure will not be less than the price increase of air conditioners, refrigerators and other white electricity. More importantly, in recent years, cross-border Internet companies in the color TV market have generally adopted a "hardware loss" business strategy.
Under this circumstance, once Internet companies and traditional enterprises form a round of game on color TV prices, the price increase is a new commercial game: TV prices in the first-line market will hardly rise, but will consume and overdraw Resources and profits are more than endurance and strength!
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