Artificial intelligence is a word that is now very hot, artificial intelligence + television will bring new enthusiasm, many people think that artificial intelligence is the main theme of the industry, it will become the standard. But there are also some people who think that AI is just a gimmick and it cannot be called true artificial intelligence. How to apply artificial intelligence? Will television + artificial intelligence solutions quickly boost future TV value? As a leading brand of artificial intelligence vision technology, how does Yi+ view future big screen marketing? During the GFIC2017 Global Home Internet Conference, the reporter conducted an exclusive interview with Zhang Mo, the founder and CEO of Yi+.
Figure: Yi Mo, founder and CEO Zhang Mo
TV can become the hub of the future family, integrating home smart products
In the era of Zhiping Connected, the re-emergence of the living room economy has accelerated the transformation of the interactive television industry. At present, the main forms of interactive TV: IPTV, DVB, OTT TV, although the market share of the three are strong or weak, they are still coexisting. status.
For Yi+, what kind of TV form does the AI ​​video solution target? The original traditional TVs, including operators of radio and television, cable television, and IPTV, are not very interactive. How can we help the traditional TV transition to develop?
Yi+ is an artificial intelligence computer vision engine service provider and provides solutions based on AI vision technology. Zhang Mo introduced that Yi+ provides more intelligent and commercialized solutions for customers in the media and broadcasting industry. Currently, there are three main solutions for Yi+, one is "TV + AI", one is "camera + AI", which means "smart phone + AI" and "marketing + AI".
Whether it is a content provider, a device manufacturer, or an operator, Yi+ has tapped the commercial value of massive visual and content information through cooperation with them. In the traditional TV industry, it may be a one-way mode of transmission. Its interaction is relatively weak, but now it is possible to communicate with television in addition to voice. Zhang defaults that traditional TV has greater opportunities and value. Visual content mining. The media, including the broadcasting and television industry, has voice-rich media assets and rich visual content information that can be mined. Therefore, AI vision technology can be used to structure this information, and on this basis, it can better recommend relevant information streams. Also includes the scene advertisement recommendation, provides the value for many parties.
As for the future status of television in the family, TV will become a center and a hub for the family in the future. The contents of the TV have great commercial value. Yi+ sees its value and then taps it. Zhang defaults to the realization of voice interaction, which solves the problem of a TV interaction. The user can not only interact with the remote control through the remote control, but also through the camera and voice. However, the understanding of more content is recommended, and these problems in the viewing process still need to be accomplished through visual techniques.
Zhang Mo said that the family living room is a very important life scene, and the time the user spends in the home is very long. The smart device just needed in the family, besides the mobile phone is the television, and the television as the center of gravity of the whole family scene, it should be all family intelligence. A control center of the device, the future TV will integrate other products, may have a TV and do not need other audio or camera.
Now many mobile functions can also be used on TVs, such as video calls, teleconferencing, and playing video games on TV. In a home setting, the TV screen experience is better.
Diversified information collection, scene advertising to create large-screen precision marketing in the future
How to realize strong liquidation in the era of big screen? In order to solve the problem of profitability, the concept of "scene experience" emerged as a result. A good scene experience can amplify product advantages and improve user identity. How to implement a new scenario marketing model requires the support of big data technology and artificial intelligence technology. Yi+ has made great achievements in large-screen marketing, but how do you do it?
In data and user portraits, Zhang Mo said that Yi+ is mainly to provide brand advertisements that combine product and effect. The collected information includes the following types. One is the structured data of media asset content, and the other is the data of traditional user portraits. There are also some information, such as the face of the camera to collect the relevant features.
Structured data of the library, Yi+ can use DV to identify video scenes, as well as item goods. Then according to the timing of the object, Yi+ will recommend some content and will record some of the user's behavior. For example, a scene advertisement, when there is a certain star, or when there is a certain scene, an advertisement pops up, which greatly improves the user's interaction rate. The CTR gets several times improvement, the highest is 16%, indicating that the user has The character relevance content recommendation method is accepted and it is liked. In simple terms, Yi+ can support big data analysis such as media asset library. It can also analyze large data such as user portraits, user groups, and user behaviors to make accurate recommendations.
Some AI+ TVs will install cameras that allow users to collect relevant IDs, and can also collect multiple attributes such as the user’s face, gender, and emotions. The collected information will be used as a user’s portrait and can be used from a family. Targeting one person solves the problem of traditional TV viewers who do not watch TV, better achieve thousands of people, and more accurate push.
Zhang Mo said that advertisers most want to know what their users are. The user portrait is a dimension, and the content relevance is also a dimension, so that the scene advertisement can be more clearly realized, the CTR is promoted several times, the effect is very good, the advertisement price is also increased a lot, there is a large screen AI assistant, and the user is brand new In the experience, people using the Tmall box, 16% will use the AI ​​assistant, and its DAU has reached a high number, which is higher than most mobile apps.
She also explained that scene advertising supports the identification of more than 2,000 celebrities and celebrities, and it also uses face recognition technology of 1:1 to support the detection of more than 100 commonly used objects and the recognition of 30,000 objects.
In the application of artificial intelligence technology, the Yi+ artificial intelligence solution can make the manufacturers of TV screens get rid of the price war in the Red Sea, generate new selling points and differentiated services, and at the same time can transform from the traditional just providing such equipment vendors to Realize value-added realization, gain new revenue growth point, bring users new experience while watching and playing. For third-party content providers, they can also develop new large-screen market and traffic portals.
Artificial intelligence + TV is still at a starting point, a start. In the future, AI will become the greatest disruptor in this industry, and it will bring great commercial value. At present, Yi+ large-screen AI assistants have been equipped with devices such as Lynx Box, and they have also cooperated with Hisense TV and other TV terminals.
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