"Internet +" can help the success of the counter TV market?

Since the "Internet +" action plan was put forward by Premier Li in the government work report during the two sessions this year, "Internet +" has risen at a speed comparable to that of rockets, quickly occupying the headlines of major media and making great contributions. "Internet thinking" shot dead on the beach. Then, what exactly is "Internet +"? It is a nightmare that leaps into the mantra of various industries in various fields.

Some people concluded that "Internet +" is the use of the Internet platform, the use of information and communication technologies, the integration of the Internet and all walks of life including traditional industries, in the new field to create a new ecology. The essence of "Internet Plus" is to do addition rather than subtraction. It emphasizes the development of incremental markets. Taking the TV industry as an example, with the help of Internet technology and the innovative power of the Internet, Internet TV has spawned a brand-new market. Some new products and applications emerge, giving users more convenience and choice.

In fact, "Internet Plus" is neither tall nor cold, and we have long been integrated into the "Internet +" life. Traditional market + Internet has Taobao, traditional department store stores + Internet has Jingdong, traditional transportation + Internet has been a drop, it has produced endless magic in many industries, then, when the "Internet +" as a plan of action to become a national After the strategy, what spark can it collide with the color TV industry?

"Internet +" era, what TV companies did

In the "Internet +" air, Haier, Changhong, Konka, Skyworth and other traditional color TV companies have created an exclusive brand of the Internet, trying to reconstruct the initiative of the smart TV market through a common online and offline layout. Internet companies such as Xiaomi, Leshi, and Barley also began to speed up the layout of the TV market and further embrace the Internet.

Serving as the cool leader of Skyworth’s Internet TV “Leaders”, a smart screen meets the content needs and usage habits of children, the elderly, and young people; the Konka T60 that triggered the concept war of “Super TV” achieved a TV QQ number. "The long-cherished wish"; Changhong launched the mobile Internet TV Changhong CHiQ II with young spokesperson, young R & D team and Haier's modular Haier Ali second-generation TV, all show that the traditional color TV companies have come to "Internet +" On the air outlet.

Similarly, Internet companies such as Xiaomi, Leshi, and Barley have continued their actions. LeTV, which is based on LeTV.com’s strong content resources, plans to fully upgrade the smart TV product line in 2015 and to seize home smart end users. Has produced a variety of gimmicks, split, fever-grade audio, 4K very clear, barley UI, hardware and software upgrades, cloud screen and other concepts of barley TV, and the same day with the Haier hit the new TV release of millet, are able to stand Get ready on the air outlet.

Of course, whether it is based on its own platform of Internet TV companies or strong traditional TV companies to adopt strong cooperation, how to strengthen the content layout, highlight differentiation, improve user stickiness is the Internet brand in the development of smart TV market, the most important issue.

"Internet +" era, color TV business entry point

Wang Zhongzheng, an analyst at AVC Black Power Division, believes that 2015 will be the year of platform shaping.

The Haier Ali II TV construction ecosystem includes hundreds of Blu-ray high-definition movies, 4K private custom theaters, Qiaohu education, and exclusive buyout of 1,700 4K educational resources. The Kukai A43 and Galaxy Internet TV cooperation are the only ones. Access to the central Galaxy Internet TV integrated broadcast control platform, with a large number of high quality content resources aggregated by many content service platforms such as CCTV, Jiangsu Internet TV, etc.; and Konka, which focuses on the concept of “Super TV,” is also a joint user with rich content and huge inventories. Tencent realizes a major upgrade of the hardware and software integration.