For many people, politics has its "ugly" nature, and technology is good, as advocated by technology practitioners. Therefore, when big data and artificial intelligence, which symbolizes future technology, act as an "accelerating catalyst" for political ills, the topic of "the science being used" is worth exploring.
Artificial intelligence helps political manipulation of public opinion?At the beginning of this week, Facebook was caught in a whirlpool of public opinion.
What made it a big deal was the information disclosure of users during the 2016 US campaign. As we all know, in the place where the whole people participate in politics, politics has never been a trivial matter, and this information disclosure may be called the largest campaign cheating in history.
If you are a social elite, you especially hate the Democratic Party’s policy of continuously raising taxes to the rich. In this respect, the Republican Party is more lenient. If you receive the message that “Hillary will impose heavy taxes on the rich after taking office,†I will What kind of tricks? If, for example, you are a private enterprise owner, producing daily chemical products, will you be stunned when you receive the “highly open trade policy after Hillary’s appointment, regardless of the deficit�
Since the birth of the advertising industry, one of the most obvious features is that if the information given to you is repeated, you can not ignore its true and false, but deepen its "branding", like the famous Ge The Peel effect "the lie repeats a thousand times and becomes true."
In fact, not as advertised by the pop-up advertisement, Hillary did not intend to impose heavy taxes on the rich, nor did she want to maintain a highly open trade policy without any basis. But because you keep receiving such information, you have been persuaded by them inadvertently, and you may have forgotten that you are still positive about some of her policies.
The use of advertising is the human mind. Human instinct is more sensitive to negative information that gives you insecurities, so the nature is better and avoids harm. So what is ultimately done is often to be safer for yourself than to look for a more correct choice. This is to seize the "disease" of the people, artificial intelligence can "image" the user data on the social network, so as to accurately put political advertisements, and ultimately achieve the purpose of affecting the results of the election.
In any case, the 50 million user information disclosure has become a real hammer, and the most disgraceful role that Facebook plays in it is that through its platform, big data information and artificial intelligence technology are used with ulterior motives, which ultimately leads to irreparable results.
The latest news is that company CEO Zuckerberg made a statement on his Facebook personal page for the first time, acknowledging the error, detailing the process of the occurrence of Cambridge AnalyTIca (referred to as CA, Trump team data selection company), and explained the response Measures. Earlier, Facebook suspended CA's permission to purchase ads and manage pages on its social media platform.
Prior to this announcement, Zuckerberg has been silent on this matter and has been criticized by the outside world as "the ostrich mentality." The leader who led one of the largest technology companies in this era, the secret of its rapid success is inseparable from the enthusiasm for technology. In all public speeches, 21st century smart technology represented by artificial intelligence is full. Confidence is not only based on the economic base it can change or the superstructure.
But this incident has become the opposite of politics after the encounter with smart technology. Although inciting public sentiment to achieve certain political demands is a common trick of political practitioners, big data and artificial intelligence make these tricks more efficient.
However, from another perspective, it is quite controversial that Facebook is being “hangedâ€, and Trump, the core party of the matter, seems to have not been affected. What is evident from this state of affairs is that people are ignorant of political conspiracy and allergic to the reaction of technology boost.
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