On the 14th, the largest LED Screen in the southwest with an area of ​​2,100 square meters was settled in the Chongqing Grand Theatre. Thousands of guests witnessed the grand curtain of the world's fourth largest and China's third largest screen. Known as Chongqing Windows, this LED screen is the fourth largest media added by Chongqing Commercial Daily. Wang Yin, deputy director of the Chongqing Municipal Committee of Foreign Affairs and the Municipal Government Information Office, said that the completion of Chongqing Window will promote the image of Chongqing. Significant.
Thousands of people witnessed the "Screen King" screen in the southwest
At 17:30 on the evening of the 14th, guests from the 1000-person banquet hall of Chongqing International Convention and Exhibition Center gathered, and four guests who were invited to light up the “Screen King†personally walked over to a large screen. The center of the screen is a live broadcast of the Chongqing Grand Theatre.
When the palms of the four people pressed the screen to the screen, four beams of light illuminate the palm of the guest, and the big screen jumps out of the thousands of lasers under the "command" operation. When all the lasers are combined into one point, the facade of the Grand Theatre "Screen King" suddenly burst into a dazzling light, in the thunderous applause of thousands of guests, the southwest "screen king" brightened!
The world's fourth largest LED screen
According to reports, the window area of ​​Chongqing is 2,100 square meters. It is the fourth largest LED screen in the world after the LED screens in Beijing, Hangzhou and Los Angeles. It is called the first screen in the southwest.
The use of LED screens in Chongqing has been for many years. The earliest LED screens are located in the Metropolitan Plaza of Jiefangbei, covering an area of ​​180 square meters. At the beginning of the bright screen, many people are often attracted to look up. Last year, a 230-square-meter LED screen in Beicheng Tianjie debuted and soon became another landmark building in the Guanyinqiao business district. The area of ​​Chongqing Window is 11 times that of Jiefangbei Screen and 9 times that of Jiangbei Screen. It is not only excellent in image development, but also located in the core area of ​​Jiangbeizui Central Business District where the two rivers meet. This is the highland of Chongqing's future development.
Covering an area of ​​2,100 square meters, it is called the fourth screen in the world and the first screen in the southwest.
Interpretation
Chongqing's four major resource advantages
Wide range of radiation Chongqing window has a wide range of visibility, covering most of the high-end commercial office buildings in the Yuzhong Peninsula, the Chongqing window along Nanbin Road and Nanshan View, and the radiation crowd is basically active in the core area of ​​Jiefangbei and Jiangbei. The high-end business crowd of the mouth. At the same time, the reporter learned that the passengers of buses, taxis and private cars in the areas of Qibai Road, Chaotianmen, Nanbin Road, Beibin Road and Jiabin Road formed a huge mobile crowd. It will reach 8,000 people (times), which will also become the audience of Chongqing Window.
The landmark effect is remarkable. It is located at the facade of the Chongqing Grand Theatre. The Chongqing Grand Theatre is the landmark building in the core section of Jiangbeizui. Jiangbeizui is the future development of Chongqing. The publicity and communication effect of Chongqing Window can be imagined.
Wide viewing area Chongqing Window has a large screen of 2100 square meters, plus the unique wall screen of Chongqing Grand Theatre, and there is no high building blockage around it. The wide viewing range and large release area are well-deserved Southwest screens. king".
HD quality Chongqing window adopts high-precision playback technology, the maximum brightness is more than 5000cd/m2, the video color is vivid and vivid, can automatically adjust the brightness, and supports multi-video format playback, which will undoubtedly provide customers with higher precision picture quality.
Evaluation
Chongqing Window is an important window for Chongqing's external promotion
On the 14th, the reporter interviewed Wang Yin, deputy director of the Chongqing Municipal Party Committee and the Municipal Government Information Office. She spoke highly of Chongqing Window's promotion of Chongqing's urban image and its strategic position.
Wang Yin said that Chongqing Window is an important window for Chongqing's external publicity. It is located in the core financial district of Chongqing in the future. It is integrated with the Chongqing Grand Theatre and has a wide range of visibility. Nanbin Road, Hongya Cave and the entire Yuzhong Peninsula can be seen.
Relevant government departments can use this window to promote Chongqing's food, beauty, major public events, public welfare activities and public welfare propaganda, as well as city-related image promotion, city marketing and city recommendation.
Chongqing Window is not only a platform for Chongqing's local brands to expand their popularity, but also for Chongqing's local culture. It is also an effective way for Chongqing districts and counties to display their own image and show their development characteristics. It is also an important carrier for enhancing Chongqing's image. At the same time, Chongqing Window has created a beautiful and unique landscape for Chinese and foreign tourists.
LED provides a precise communication platform for brands
How is the LED screen used throughout the country? On the 14th, the reporter interviewed Liu Wei, manager of the media operation department of CMMS (China Market and Media Research), a new generation market monitoring organization.
"After the New York Times Square, Tokyo Ginza, Hong Kong, China and other LED outdoor large-screen glamorous debut, this advertising model was quickly copied to mainland China." Liu Wei introduced that the current development of domestic LED outdoor large screen is Beijing, Shanghai Guangzhou has gradually expanded to the more developed coastal cities and inland provincial capital cities. In the distribution area, it is mainly concentrated in two major areas: business district and transportation, namely: urban core business district, CBD, urban landmark buildings, and airports, railways, and subways.
"LED outdoor large screen is characterized by its huge area and strong visual impact." Liu Wei believes that with the increase in the number of screens and the enhancement of urban penetration, the media influence of LED outdoor large screens has gradually emerged.
The CMMS (China Market and Media Research) data of the new generation market monitoring organization shows that the weekly advertising arrival rate of outdoor large-scale TV (liquid crystal) screens increased from 21.7% in 2008 to 28.8% in 2009. And because the location attribute of the outdoor large screen also determines that its audience is more concentrated in the middle-aged and young people with higher income and consumer demand, thus providing a precise communication platform for the brand marketing of the enterprise. “Therefore, the development prospects of LED are vast.â€
This series features transparent LED screens, which are suitable for various indoor places and various stores, especially in storefronts with floor-to-ceiling glass windows. Installing the transparent screen against the glass wall has a very good effect. When the display is turned off, the audience can watch the indoor environment from the outdoors, and when the display is turned on, they can directly watch the content played on the display.It not only preserves the visibility in the store, but also can effectively display advertising videos to the other party, which is very practical.
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Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.ledscreencw.com