Recently, the domestic mainstream brand TV manufacturers have become hot to smart TVs. In the short week after TCL introduced three series of smart Internet TVs on March 23rd, several giants in the domestic industry, Changhong, Skyworth, and Konka, have also successively staged their own new “smart†TV sets.
In the buzzing and even noisy atmosphere of China's smart TV market, the calm and rational voice of relevant department leaders and industry experts appeared precious on the China Smart TV Development Forum 2011 held in Shenzhen recently.
The joint promotion of the industrial chain to form a color TV unit began to extend from pure manufacturing to the upstream and the industrial level was further enhanced.
“Smart TV has changed the original simple industrial structure and business model of the color TV industry and will establish a new industrial chain,†Zhao Bo, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, told reporters.
Although the development path of various companies is not the same, this industry chain has already begun to take shape.
Take Konka, where hardware research, development and content development go hand in hand. For the former, Konka takes the approach of jointly customizing features with upstream suppliers. For the latter, Konka's development model is "independent research and development + joint development + crowdsourcing." In the second half of 2010, Konka signed agreements with dozens of software developers and reached an agreement to jointly develop NetEase's smart TV software.
Similar stories of cooperation with various links in the industry chain. Almost every industry giant has: Hisense has signed cooperation agreements with large portal websites and software development companies to provide new application development services for its smart TVs; The company has established a cooperation network; Changhong and TCL have joined hands to form Huaneng Technology Co., Ltd., which is engaged in three-screen terminal interactive services and operational technology research and development, and has also established a strategic cooperation relationship with SoC leaders, MediaTek.
Zhao Bo pointed out that the color TV unit enterprises are not only sales terminals, but also provide related content and services. In fact, the smart TVs that are ultimately presented to users are already the product of joint cooperation in various aspects of the industry chain. “The color TV enterprises started to expand from pure manufacturing to the upstream and the industrial level has been further enhanced,†he said.
However, unavoidable is that when the core chip and operating system are becoming the dominant factors in establishing the status of the enterprise industry, China does not have the right to speak in the above areas: high-performance processing chips still need to be imported, lacking an independent and open operating system.
In this regard, Xu Ming, general manager of Changhong Multimedia Industry Co., Ltd., said that the industry's upstream and downstream collaboration still needs to be strengthened. Wu Wei, chief engineer of the color TV division of Skyworth Group, emphasized the protection of the sustainable development of the industrial chain. First, we must speed up the research and development of independent technologies and the establishment of domestic independent platforms. We must carry out an orderly division of labor in conjunction with the various aspects of the industrial chain. Second, we must establish a sound and autonomous television technology standard. He called on the country to actively guide and support the above two aspects.
Open and Interactive to Meet Individual Needs In an open environment, end-users and others can work together to form a complete ecosystem, and each needs and wins.
"Why do young users abandon TV?" On the forum, Huaneng CEO Wu Shenggang throws a question. The answer he gives is: Because young people have high requirements for convenience, traditional television can't satisfy such demand.
From a certain point of view, it is the "demand" that has given birth to smart television and will also promote its development. Whether it is a traditional user who is accustomed to switching channels one by one, or a social user who likes to “play†a TV with a mobile phone, the various user groups do not want to “I need my callâ€. At this time, the application has become a magic weapon to determine the outcome of the company.
According to Yi Haibo, deputy general manager of the global multimedia research and development center of Konka Group, compared with smart phones, smart TVs have a clearer purpose of application, longer single-use time, and higher requirements for use experience and content quality. This requires smart TVs to provide more professional services: faster updates and better service. "The application function is already dominated by smart TVs." Yi Haibo said, "The reason why smart, there must be a large number of applications for a variety of user needs."
However, reality is somewhat embarrassing. For smartphone apps, Apple has about 350,000 and Google has about 180,000. In the field of smart TVs, even if Samsung is doing a better job, there are only 400 applications launched in more than 100 countries around the world.
It is no longer realistic for companies to change their status on their own. Chen Guanglang, deputy general manager of Huaying R&D Design Center, believes that it is necessary to assemble everyone's strengths, must be integrated, and more importantly, create an open environment.
Apple and Android have proven that in an open environment, end users, application developers, development groups, and developers can work together to form a relatively complete ecosystem. Everyone interacts with each Other, and they get what they need and win. This model also works perfectly in the smart TV field.
Multi-screen integration enterprises to build core competitiveness China's color TV companies should promote the establishment of supporting systems to meet the needs of industrial development, improve the core competitiveness of color TV industry.
For the development direction of smart TV, Wu Shenggang has an interesting metaphor: PC should be a kitchen, suitable for cooking is not suitable for eating; mobile phone is a point card, not a place to eat; smart TV should be a restaurant, but The food should be made in the mobile phone and PC.
"We considered grafting the mobile phone's screen onto the TV. In the process of watching TV, the content displayed on the mobile phone screen is exactly the information that the television broadcasts." Wu Shengang said. He described his future job as improving the convenience of television through “multi-screen interactions.†Smart TVs can also directly target specific groups of people and “tweak†Weibo, but different screens are better for each other than they are. Each screen can do other things that the screen cannot do.
Mr. Yu Kehui, deputy general manager of Tianjin Samsung Electronics Co., Ltd., reminded that in this “convergence†process, both the server and the device have changed, and user authentication, security management, and user rights issues must all attract attention.
As for how to smoothly implement the interaction between various screens and content of smart TVs, PCs, and mobile phones, Yi Haibo pointed out that there must be a strong "cloud" in support. "The services provided by smart TVs need the support of the enterprise team, and compared with mobile phones, smart TV network connections are more secure, so the combination of 'cloud' will be the future direction of smart TV." He told reporters.
Wu Wei added that the development of smart TV technology will have two directions: one is the client technology focused by TV equipment manufacturers, including the construction of open platforms, compatibility, and the development of human-computer interaction technology; the second is content operation. The establishment and optimization of content service platforms represented by businesses.
Only by strengthening the research, development and application of new technologies can China's color TV companies grasp the opportunities brought by smart TVs. Zhao Bo emphasized that China's color TV enterprises should promote the establishment of a support system that meets the needs of industrial development, to drive the whole chip, enhance the autonomy of industrial development, and at the same time speed up industrial transformation and upgrading, and increase the core competitiveness of color TV industry.
In the buzzing and even noisy atmosphere of China's smart TV market, the calm and rational voice of relevant department leaders and industry experts appeared precious on the China Smart TV Development Forum 2011 held in Shenzhen recently.
The joint promotion of the industrial chain to form a color TV unit began to extend from pure manufacturing to the upstream and the industrial level was further enhanced.
“Smart TV has changed the original simple industrial structure and business model of the color TV industry and will establish a new industrial chain,†Zhao Bo, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, told reporters.
Although the development path of various companies is not the same, this industry chain has already begun to take shape.
Take Konka, where hardware research, development and content development go hand in hand. For the former, Konka takes the approach of jointly customizing features with upstream suppliers. For the latter, Konka's development model is "independent research and development + joint development + crowdsourcing." In the second half of 2010, Konka signed agreements with dozens of software developers and reached an agreement to jointly develop NetEase's smart TV software.
Similar stories of cooperation with various links in the industry chain. Almost every industry giant has: Hisense has signed cooperation agreements with large portal websites and software development companies to provide new application development services for its smart TVs; The company has established a cooperation network; Changhong and TCL have joined hands to form Huaneng Technology Co., Ltd., which is engaged in three-screen terminal interactive services and operational technology research and development, and has also established a strategic cooperation relationship with SoC leaders, MediaTek.
Zhao Bo pointed out that the color TV unit enterprises are not only sales terminals, but also provide related content and services. In fact, the smart TVs that are ultimately presented to users are already the product of joint cooperation in various aspects of the industry chain. “The color TV enterprises started to expand from pure manufacturing to the upstream and the industrial level has been further enhanced,†he said.
However, unavoidable is that when the core chip and operating system are becoming the dominant factors in establishing the status of the enterprise industry, China does not have the right to speak in the above areas: high-performance processing chips still need to be imported, lacking an independent and open operating system.
In this regard, Xu Ming, general manager of Changhong Multimedia Industry Co., Ltd., said that the industry's upstream and downstream collaboration still needs to be strengthened. Wu Wei, chief engineer of the color TV division of Skyworth Group, emphasized the protection of the sustainable development of the industrial chain. First, we must speed up the research and development of independent technologies and the establishment of domestic independent platforms. We must carry out an orderly division of labor in conjunction with the various aspects of the industrial chain. Second, we must establish a sound and autonomous television technology standard. He called on the country to actively guide and support the above two aspects.
Open and Interactive to Meet Individual Needs In an open environment, end-users and others can work together to form a complete ecosystem, and each needs and wins.
"Why do young users abandon TV?" On the forum, Huaneng CEO Wu Shenggang throws a question. The answer he gives is: Because young people have high requirements for convenience, traditional television can't satisfy such demand.
From a certain point of view, it is the "demand" that has given birth to smart television and will also promote its development. Whether it is a traditional user who is accustomed to switching channels one by one, or a social user who likes to “play†a TV with a mobile phone, the various user groups do not want to “I need my callâ€. At this time, the application has become a magic weapon to determine the outcome of the company.
According to Yi Haibo, deputy general manager of the global multimedia research and development center of Konka Group, compared with smart phones, smart TVs have a clearer purpose of application, longer single-use time, and higher requirements for use experience and content quality. This requires smart TVs to provide more professional services: faster updates and better service. "The application function is already dominated by smart TVs." Yi Haibo said, "The reason why smart, there must be a large number of applications for a variety of user needs."
However, reality is somewhat embarrassing. For smartphone apps, Apple has about 350,000 and Google has about 180,000. In the field of smart TVs, even if Samsung is doing a better job, there are only 400 applications launched in more than 100 countries around the world.
It is no longer realistic for companies to change their status on their own. Chen Guanglang, deputy general manager of Huaying R&D Design Center, believes that it is necessary to assemble everyone's strengths, must be integrated, and more importantly, create an open environment.
Apple and Android have proven that in an open environment, end users, application developers, development groups, and developers can work together to form a relatively complete ecosystem. Everyone interacts with each Other, and they get what they need and win. This model also works perfectly in the smart TV field.
Multi-screen integration enterprises to build core competitiveness China's color TV companies should promote the establishment of supporting systems to meet the needs of industrial development, improve the core competitiveness of color TV industry.
For the development direction of smart TV, Wu Shenggang has an interesting metaphor: PC should be a kitchen, suitable for cooking is not suitable for eating; mobile phone is a point card, not a place to eat; smart TV should be a restaurant, but The food should be made in the mobile phone and PC.
"We considered grafting the mobile phone's screen onto the TV. In the process of watching TV, the content displayed on the mobile phone screen is exactly the information that the television broadcasts." Wu Shengang said. He described his future job as improving the convenience of television through “multi-screen interactions.†Smart TVs can also directly target specific groups of people and “tweak†Weibo, but different screens are better for each other than they are. Each screen can do other things that the screen cannot do.
Mr. Yu Kehui, deputy general manager of Tianjin Samsung Electronics Co., Ltd., reminded that in this “convergence†process, both the server and the device have changed, and user authentication, security management, and user rights issues must all attract attention.
As for how to smoothly implement the interaction between various screens and content of smart TVs, PCs, and mobile phones, Yi Haibo pointed out that there must be a strong "cloud" in support. "The services provided by smart TVs need the support of the enterprise team, and compared with mobile phones, smart TV network connections are more secure, so the combination of 'cloud' will be the future direction of smart TV." He told reporters.
Wu Wei added that the development of smart TV technology will have two directions: one is the client technology focused by TV equipment manufacturers, including the construction of open platforms, compatibility, and the development of human-computer interaction technology; the second is content operation. The establishment and optimization of content service platforms represented by businesses.
Only by strengthening the research, development and application of new technologies can China's color TV companies grasp the opportunities brought by smart TVs. Zhao Bo emphasized that China's color TV enterprises should promote the establishment of a support system that meets the needs of industrial development, to drive the whole chip, enhance the autonomy of industrial development, and at the same time speed up industrial transformation and upgrading, and increase the core competitiveness of color TV industry.
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