Pew Reports Great Growth in U.S. Tablet and e-book Users

According to foreign media reports, the latest data released by the Pew Research Center, a well-known US research organization, shows that from mid-December last year to early January of this year, the number of adult users of tablet PCs and e-book readers in the United States has increased by nearly one percent. Times.

The Pew Research Center cited data from e-book publishers saying that sales of e-books have risen sharply since the holiday season. This situation is very similar to the situation after Christmas 2010. According to data released by the Pew Research Center, adult tablet users in the United States have occupied 19% of the adult population, which is higher than the previous 10%. The increase in the number of adult users of e-book readers is comparable. The Pew Research Center pointed out in the report that this pattern contrasts sharply with the market pattern from mid-2011 to autumn, when the number of users of tablet computers and e-book readers only showed a slight increase.

The Pew Research Center also pointed out in the report that the number of tablet users with highly educated and family incomes exceeding 75,000 U.S. dollars is particularly evident. According to the report, nearly one-third of people in the U.S. who have university degrees now have tablet computers. The Pew Research Center report also shows that women buy more e-book readers than men, while previous reports have shown that women buy more books than men.

The Pew Research Center started investigations in November and December of last year. The surveyed people included 2986 people aged 16 or older. In January of this year, the Pew Research Center conducted a survey of 2008 adult users over 18 years of age.