"In the lighting market in 2000, you can make money by looking for a door face, but now the market is gradually maturing, and there is no technical content." Mr. Dou Linping, vice chairman of the China Lighting Association, pointed out at the inaugural meeting of the Beijing Lighting and Lighting Market Professional Committee that although After 10 years of development, the lighting industry is developing rapidly, but it still faces the dilemma of being big and weak, and lacking a strong brand. The development trend of the whole industry is that the lighting companies basically give up the market planning and are completely operated by dealers and agents. The task of brand building was transferred to the dealer. “The market has entered a cruel phase of elimination, and it will be very difficult for dealers without brands to have a day.â€
For the dealers to build the brand and form a strong brand, Dou Linping put forward three key points:
To be one: pay attention to sales services. "In the future, in addition to branding and market making as an image, the most important thing for dealers is to do services. Only by doing more in terms of services can we win a bigger city."
Tip 2: Learn to integrate resources. “At present, there are about 14 dealers in the country, such as Beijing, Shanghai, Qingdao, Chengdu, Wuhan, Harbin and other cities to set up a super-purchasing alliance to achieve the integration of dealers, thus occupying more resources and can be stronger.†Dou Linping It is pointed out that Beijing dealers can also carry out some integrated marketing work.
To be three: find a new brand. According to Dou Linping, many Taiwan-funded enterprises have begun to go to China. They believe that domestic sales methods are more advanced, which not only directly reduces the risks of production enterprises, but also expands the influence of production enterprises. Therefore, dealers can try to find some new brands for market development.
1
Xinshengyang Opto-Electronics Technology Co., Ltd. , http://www.junsunlight.com