Abstract: Third-party test results, domestic ULED display technology has surpassed foreign manufacturers.
Perhaps you can't imagine that today, Guangdong consumers still want to buy Korean and Japanese brands of TV sets from Hong Kong. The reason seems simple: these TVs have better picture quality. When the color TV manufacturers in Japan collectively “declinedâ€, China’s color TV brand Hisense, and TCL entered the top four in the world, is this really the case? A few days ago, Vice Chairman of the China Electron Vacuum Device Standardization Technical Committee and member of the China Panel Display Standards Working Group, Professor Li Xiaohua, deputy director of Display Technology Center of Southeast University, released a report, with domestic ULED display technology, and a number of indicators have reached or surpassed the world level. Moreover, the domestic price of ULED TVs of the same size is significantly lower than that of Samsung and LG.
test
Third-party ULED display technology super Korean
If manufacturers self-test and publish data that is beneficial to themselves, it will be difficult for him to subordinate. Recently, domestic third-party academic institutions released test reports that domestic manufacturers ULED display technology indicators have exceeded South Korea's Samsung, LG's products. According to Li Xiaohua, different from the previous special study of a certain technology, this time adopted a more direct comparison of mass production product sampling.
In terms of brand, compared with Samsung, LG, and Hisense in the top three of global 4K ultra high-definition TVs, these three brands are also the top three global high-end TV sales. For the sake of fairness, the products are the top three brands selling 65-inch high-end products: Samsung UA65JS9900, LG's 65EC9700_CA and Hisense LED65XT910X3DU. Among them, Samsung is SUHD TV, LG is OLED TV.
"From the subjective evaluation and the objective measurement, scientifically evaluate 10 indicators such as sharpness, sports performance, level and depth of field, dark field, bright field performance, natural field, color performance, etc." He introduced, the evaluation results show that ULED is Peak brightness, dynamic contrast, color gamut coverage, power consumption, and afterimage are superior to SUHU and OLED.
He believes that various display technologies can only develop in constant competition. Through this evaluation, China's color TV manufacturers should have confidence to participate in global competition.
This reporter learned that in 2014 China's color TV production reached more than 120 million units, the world's largest TV color TV, while Hisense and TCL together into the top four global TV sales, the top two are occupied by Samsung, LG.
technology
For the first time in more than 10 years
“Chinese manufacturers have made major breakthroughs in leading LCD technology such as dynamic contrast, color, and brightness. This is the first time in our decade of research.†In an interview, Li Xiaohua said. It is reported that the display technology center of Southeast University has participated in the formulation of national and international standards.
As we all know, China's LCD TV screens are still supplied by Korean, Japanese, and Chinese Taiwanese manufacturers, and they have to be superior to the screen display technology. What can change is the “display algorithmâ€. Li Xiaohua said that according to the research results, with multi-zone dynamic backlight control technology as the core, China's color TV manufacturers innovatively propose a digital-analog hybrid image compensation algorithm and adaptive backlight peak brightness enhancement technology to achieve a high dynamic contrast ratio. Improves the contrast and depth of the display. At the same time, through the multi-channel backlight scanning system based on the liquid crystal gray-scale response model, the response speed of the LCD TV is optimized, and the display fluency is enhanced.
"Good TV may consist of three parts: backlight module, screen, and video signal processing and transmission. The three complement each other can only be used to achieve a total-quality TV." Li Xiaohua said frankly that the success of a technology will not eliminate other technologies. Everyone competes and integrates with each other so as to raise the overall level of the industry.
At present, domestic panel companies such as BOE, China Star Optoelectronics, and China Electric Panda have gradually emerged in recent years, and they have begun to compete against Korean, Japanese and Chinese Taiwanese manufacturers on the screen.
price
ULED only about 1/2 compared to OLED
The reporter learned that the three high-end TVs used by the University's display center for testing were priced at about 37,500 yuan for the Samsung UA65JS9900, about 43,500 yuan for the LG's 65EC9700_CA, and nearly 20,000 yuan for the Hisense LED65XT910X3DU. From the selling point of view, the former two are more than 80% more expensive than Hisense TV.
In fact, if you leave high-end products aside, ULED ordinary TV's price is only 1/2 of OLED TVs. Because, in the manufacturing cost, ULED is about 40% cheaper than OLED. In other words, when the display technology is more dominant, the selling price is lower than that of the competitors, and the price/performance ratio is higher. However, one can not ignore the reality is that although Japan's Sony, Sharp, Toshiba and other brands of color TV business sunset sunset, but South Korea's Samsung, LG is still the leader.
In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, bluntly stated that the brand gap is the biggest gap between the color TV manufacturers in China and Korea. TV competition in the market, "single champion" and not very likely to become a consumer recognized "champion", the screen outside the image processing chip, signal transmission system.
For everyone's usual "price war," he said that Chinese manufacturers must take a leading position in technology and innovation, occupy the market with image quality, and not rely on low prices to dominate the market.
Perhaps you can't imagine that today, Guangdong consumers still want to buy Korean and Japanese brands of TV sets from Hong Kong. The reason seems simple: these TVs have better picture quality. When the color TV manufacturers in Japan collectively “declinedâ€, China’s color TV brand Hisense, and TCL entered the top four in the world, is this really the case? A few days ago, Vice Chairman of the China Electron Vacuum Device Standardization Technical Committee and member of the China Panel Display Standards Working Group, Professor Li Xiaohua, deputy director of Display Technology Center of Southeast University, released a report, with domestic ULED display technology, and a number of indicators have reached or surpassed the world level. Moreover, the domestic price of ULED TVs of the same size is significantly lower than that of Samsung and LG.
test
Third-party ULED display technology super Korean
If manufacturers self-test and publish data that is beneficial to themselves, it will be difficult for him to subordinate. Recently, domestic third-party academic institutions released test reports that domestic manufacturers ULED display technology indicators have exceeded South Korea's Samsung, LG's products. According to Li Xiaohua, different from the previous special study of a certain technology, this time adopted a more direct comparison of mass production product sampling.
In terms of brand, compared with Samsung, LG, and Hisense in the top three of global 4K ultra high-definition TVs, these three brands are also the top three global high-end TV sales. For the sake of fairness, the products are the top three brands selling 65-inch high-end products: Samsung UA65JS9900, LG's 65EC9700_CA and Hisense LED65XT910X3DU. Among them, Samsung is SUHD TV, LG is OLED TV.
"From the subjective evaluation and the objective measurement, scientifically evaluate 10 indicators such as sharpness, sports performance, level and depth of field, dark field, bright field performance, natural field, color performance, etc." He introduced, the evaluation results show that ULED is Peak brightness, dynamic contrast, color gamut coverage, power consumption, and afterimage are superior to SUHU and OLED.
He believes that various display technologies can only develop in constant competition. Through this evaluation, China's color TV manufacturers should have confidence to participate in global competition.
This reporter learned that in 2014 China's color TV production reached more than 120 million units, the world's largest TV color TV, while Hisense and TCL together into the top four global TV sales, the top two are occupied by Samsung, LG.
technology
For the first time in more than 10 years
“Chinese manufacturers have made major breakthroughs in leading LCD technology such as dynamic contrast, color, and brightness. This is the first time in our decade of research.†In an interview, Li Xiaohua said. It is reported that the display technology center of Southeast University has participated in the formulation of national and international standards.
As we all know, China's LCD TV screens are still supplied by Korean, Japanese, and Chinese Taiwanese manufacturers, and they have to be superior to the screen display technology. What can change is the “display algorithmâ€. Li Xiaohua said that according to the research results, with multi-zone dynamic backlight control technology as the core, China's color TV manufacturers innovatively propose a digital-analog hybrid image compensation algorithm and adaptive backlight peak brightness enhancement technology to achieve a high dynamic contrast ratio. Improves the contrast and depth of the display. At the same time, through the multi-channel backlight scanning system based on the liquid crystal gray-scale response model, the response speed of the LCD TV is optimized, and the display fluency is enhanced.
"Good TV may consist of three parts: backlight module, screen, and video signal processing and transmission. The three complement each other can only be used to achieve a total-quality TV." Li Xiaohua said frankly that the success of a technology will not eliminate other technologies. Everyone competes and integrates with each other so as to raise the overall level of the industry.
At present, domestic panel companies such as BOE, China Star Optoelectronics, and China Electric Panda have gradually emerged in recent years, and they have begun to compete against Korean, Japanese and Chinese Taiwanese manufacturers on the screen.
price
ULED only about 1/2 compared to OLED
The reporter learned that the three high-end TVs used by the University's display center for testing were priced at about 37,500 yuan for the Samsung UA65JS9900, about 43,500 yuan for the LG's 65EC9700_CA, and nearly 20,000 yuan for the Hisense LED65XT910X3DU. From the selling point of view, the former two are more than 80% more expensive than Hisense TV.
In fact, if you leave high-end products aside, ULED ordinary TV's price is only 1/2 of OLED TVs. Because, in the manufacturing cost, ULED is about 40% cheaper than OLED. In other words, when the display technology is more dominant, the selling price is lower than that of the competitors, and the price/performance ratio is higher. However, one can not ignore the reality is that although Japan's Sony, Sharp, Toshiba and other brands of color TV business sunset sunset, but South Korea's Samsung, LG is still the leader.
In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, bluntly stated that the brand gap is the biggest gap between the color TV manufacturers in China and Korea. TV competition in the market, "single champion" and not very likely to become a consumer recognized "champion", the screen outside the image processing chip, signal transmission system.
For everyone's usual "price war," he said that Chinese manufacturers must take a leading position in technology and innovation, occupy the market with image quality, and not rely on low prices to dominate the market.
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