Smart hardware is still on the road, just need to be the key

When it comes to smart hardware, Eligiv founder and CEO Tan Liru said: "We are all very, very early pioneers."

Indeed, despite the momentum of smart hardware development, the market is still in the pioneering stage, and the development prospects are still unclear. Intelligent hardware is still on the road. How to identify its own positioning and role in the complicated market environment and adapt to the diverse consumption needs to the greatest extent will be an arduous problem for intelligent hardware manufacturers.

Smart hardware winds comparable to "Chan Hong" crowdfunding or will become a blower

The popularity of users, the proliferation of entrepreneurship, the hard work of manufacturers, and the help of Internet giants have led to explosive growth in the smart hardware market in 2015. For start-ups of smart hardware, from the supply chain to logistics to production to sales, any weakness or lack of one link may cause entrepreneurial failure.

Jinlin, vice president of Jingdong Finance and head of crowdfunding business, said in an interview that the business model of intelligent hardware has gradually shifted from the past B2C to C2B, and needs to be more in contact with users and the market. Moreover, the threshold for smart hardware entrepreneurship is relatively high. It requires not only a clear business model, but also the ability to integrate multiple resources in manufacturing, warehousing, logistics industry management, industrial design, etc. This is not only a business, but also a crowdfunding. the process of.

According to Jingdong's "Intelligent Hardware Data Analysis Report" released in June, the year-on-year sales of smart hardware increased by 264% from January to May 2015, the number of users increased by 215%, and the unit price of intelligent hardware increased by 50 yuan.

According to reports, a balance car called "radish" was launched in less than three days, and it was raised in Taobao crowdfunding to more than 1,000 yuan. This product is expected to refresh the Taobao crowdfunding platform. It is also reported that Vinci, which is known as "the world's first wireless smart head machine", recently landed on the Jingdong equity crowdfunding platform. In less than a day, Vinci also achieved the goal of financing millions. According to the report of Chinanews.com, Suning crowdfunding recently launched the exclusive launch of the Haotian bracelet, which has been pre-heated.

The crowdfunding model is popular in the IT field, and is closely related to the small-scale and high-risk characteristics of startups. Although the intelligent hardware market contains a rich mine, which has stimulated the tremendous driving force of the entrepreneurial enterprise, the startup enterprise, as a typical representative of small and micro enterprises, also faces the difficulty of financing and financing. Many entrepreneurs have formed a team of three or five guns, but they are constrained by insufficient funds. Since the crowdfunding model was introduced to China in 2011, entrepreneurs who once fell into confusion have found an opportunity to obtain low-cost funds. The startups that focus on smart hardware will naturally not miss this shortcut.

The industry believes that with the advancement of sensor technology, the reduction of energy consumption of components, the extension of battery life and the introduction of wireless standards such as low-power Bluetooth, smart hardware devices will grow rapidly in the next few years, while global intelligent hardware devices " The vents may appear in 2020, and crowdfunding will become the largest blower.

Smart hardware is still on the road

Although the development of the intelligent hardware market is booming in terms of data and product quantity, there are still flaws in the internal and external heat, especially the few companies that can achieve real profitability today. The reason is that the intelligent hardware equipment market is still in the pioneering stage, and the development prospects are still unclear.

At present, whether it is chips, technical solutions, algorithm technology, sensors or battery life, display and other technologies are exploring and developing at the speed of “rocket”, and borrowing these technologies, which are still in rapid evolution, to build products. It is like moving the laboratory products directly to the commercialization of the market.

In this regard, Chen Xuetao, a member of the Expert Committee of China's Wearable Computing Industry Technology Innovation Strategic Alliance, believes that intelligent hardware devices have not yet formed an industry, but only a market segment. Internet companies, IT companies, and traditional sports equipment companies are involved in the industry, cutting into the wearable market through their respective consumer electronics products. However, the current global smart hardware devices are still a new product that has not completely gone out of the laboratory. Although it faces a market outbreak, its size and maturity still need time to brew.

According to industry insiders, “The biggest problem in the smart wearable market is that it is intelligent and intelligent. There is no big breakthrough in solving the pain points of users. There is very little influence on the market to get the actual sales. We should from the perspective of user demand. Using the ultimate product to solve the existing rigid demand, and creating demand is more difficult to break through."

As with any emerging computing platform, how to identify its own positioning and role in a complex market environment, to maximize the diversity of consumer demand, attract consumers, etc., will be a difficult problem for smart wearable manufacturers. .

The future of intelligent hardware is just being solved

Different from the past, the Internet of Things era will face a bigger challenge. The determinants of success have grown from a single variable to several variables. Especially in China's fast-changing market, everything is unknown. Many things that have been considered mature in the past are becoming immature, but at the same time there are many immature things, but they are slowly becoming mature.

At present, the situation of intelligent hardware is a bit subtle. Many seemingly intelligent products have a concept far greater than the actual use value. From this perspective, smart hardware does dig a few pits for investors.

In the eyes of the industry, the current drawbacks of the smart hardware industry are mainly focused on blindly copying foreign models, which is difficult to combine with the actual needs of Chinese consumers. Because of this, many smart hardware projects ended up in a short-lived ending.

Smart hardware entrepreneurs want to go long-term, want to win the recognition of consumers and the capital market, and ultimately still have to rely on solving a strong need. Li Yinan's Mavericks electric car can set a new record for Jingdong crowdfunding, relying on the huge electric vehicle inventory market. The fever director of Ruiren Medical, which has won two rounds of financing in the past two years, has provided a standard case for smart hardware startups.

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