MWC depth observation: wearable devices have to "turn positive"

The annual World Communication Exhibition is a good opportunity for industry and users to understand the development of the communications and mobile phone industries. However, unlike in previous years, at MWC 2015, wearable devices surpassed mobile phones and became the new protagonist.

Samsung, LG, Huawei, ZTE... If you come to the booths of these world-renowned mobile phone manufacturers, you will find that the most crowded areas are not mobile phone booths, but new products such as smart watches, bracelets and virtual reality glasses. At the office.

"The phone is no longer cool, including the iPhone," a visitor who was interested in LG smart watches expressed his thoughts on Penguin. Another technology enthusiast from the United States is also fully optimistic about the wearable device boom - "When many people have at least one mobile phone, you have to think about what they need."

VR glasses: maybe more great than mobile phones

MWC observation: wearable devices have to "turn positive"

At the MWC 2015 exhibition, Samsung's booth was the most watched. The newly released S6 and S6 Edge flagship phones are naturally the focus of Samsung's recommendation at the venue, but surprisingly, more technology enthusiasts are on the scene to ask Samsung's staff: "Where is your Gear VR glasses?"

This is a product that was "hidden" by Samsung. Only the production of the media ID (the press identity certified by the exhibition) will be invited to a separate space in the Samsung booth. Two staff members will show the media the latest upgraded virtual reality glasses with Samsung S6 series - waiting The reporters who experienced the experience lined up.

The core function of Gear VR is to provide 3D effects and an immersive entertainment experience. After wearing this glasses, you can enjoy the entertainment games and movies and TV shows on your mobile phone, and you can also observe the real world through your mobile phone camera. Yes, this helmet glasses need to be bundled with Samsung mobile phones and used on mobile phones. Start the corresponding APP.

This product has some "small problems", such as the helmet is still slightly heavy, which is not conducive to long-term use; the control wheel located between the eyebrows is too dry and difficult to operate; and some applications have not yet perfected, such as a Apps that work with 3D albums will occasionally crash.

These small problems and immaturity may be the reason why Samsung wants to "hidden it". But aside from this, we look at it from the perspective of the future and change, this product may have a better future than Samsung's watch bracelet. There are three possible opportunities for Samsung:

MWC observation: wearable devices have to "turn positive"

1. Subversive experience:

Compared with other wearable products, the biggest advantage and risk of glasses is the same: its interactive experience is completely different from traditional digital devices. The failure of Google (microblogging) glasses is here, they hope to use a new experience to operate the same thing as in the past - send and receive text messages, take photos, and even access social networks on glasses... today Re-examining the choice of Google Glass is indeed tantamount to suicide.

Samsung Gear VR and holographic glasses products launched by Microsoft not long ago have learned enough lessons from Google Glass - so they no longer require glasses to do what they can do on mobile phones, but provide a new subversive experience. - When you watch a video through VR glasses, what you see is no longer a picture, but the whole world. As you look up and sway, the image you see will also switch smoothly following the action. When I was on the scene to enjoy a piece of underwater scenery video through Gear VR - there were really a few moments, I felt like I was in the water.

2. Marginal price and product mix:

Because of the need to bundle the latest Samsung phones, Gear VR is not a complete product, but rather a wearable extension that grows on mobile phones. This positioning determines that its pricing will not be too high. If you buy this product completely, then in addition to the cool glasses, you also have a stylish flagship phone.

In the past, the biggest promotion problem of virtual reality devices was that their usage scenarios were not all-weather. Many users are reluctant to spend a lot of money to buy something that will only be played for a while during the weekend. Samsung has largely solved this problem by combining eyeglass accessories and mobile phones.

3. New business opportunities:

We play games and watch videos on mobile phones, often not because their pictures or experience are better, but because of convenience. The virtual glasses represented by Gear VR are likely to break through this long-term bottleneck of mobile phones. This immersive 3D experience has the potential to subvert traditional cinema viewing and large PC or console games.

If one day you find that all the Hollywood blockbusters offer both virtual reality glasses and the price is high, you will understand what Samsung is doing today.

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