Unicom to Deeply Collaborate with OTT Manufacturers to Build TV Platform

Construction Wo TV platform

Last week, the author discovered through the minutes of the China Unicom Group 2015 work meeting that China Unicom will build a TV platform through deep cooperation with OTT manufacturers in the society. According to the author's understanding, WoTV already has application stores, IPTV, and high-definition video-on-demand and other functions. However, compared to the current Internet TV platform, the degree of hardware integration, application richness, and video content There is still a gap in the offering.

However, the promotion of WoTV can also benefit from Unicom's fixed-line broadband business. The minutes of the conference also stated that fixed-line broadband will be carried out through the smart Wojia business. Actually, the business of WoTV will be accompanied by smart Wojia in some areas. At the same time, it will also incorporate Unicom's 3G or 4G mobile services. In some package packages, it will also include such things as WeChat privilege and mobile Internet. Discounts.

Fiber Opportunity into new opportunities

At present, many areas in China have also started upgrading their existing network cables to optical fibers. Many rural areas have also directly implemented fiber-to-the-home systems when broadband is opened. The author found that in the course of this work, it also provided new opportunities for the development of Unicom's fixed-line broadband and Internet TV services.

For example, some users in the cities have actually chosen the products of the broadband resale companies whose prices are more advantageous, but the broadband of these companies is actually still using the old network cables, and the fiber access network of China Unicom's broadband indirectly brings users. Home-based publicity and attracting users have once again become opportunities for Unicom's fixed-line broadband users.

In the rural market, in some areas, Unicom has made the village committee a breakthrough point, using the village radio and propaganda materials to attract villagers to “grab a publicity page and get a TV device for free at the village committee.” The actual situation of potential users to promote fixed-line broadband and mobile services.

Smart TV platformization has become inevitable

In fact, Internet manufacturers have already begun to exert themselves to realize the platformization of their own Internet TV. Both LeTV and Xiaomi in China have made various efforts in content, hardware, and multi-screen interactions. LeTV's upcoming super mobile phone will also bring its own advantages in video content to mobile phone products. Xiaomi also made the former Sina editor-in-chief, Chen Wei, the vice president of content operations and investment of his company last year in hopes of integrating the video content platform to make up for the current video shortcomings of Xiaomi TV.

In the aspect of supporting hardware, the application store in the current Internet TV platform has also developed into a promotional channel for supporting cooperative hardware. Related game controllers, Bluetooth headsets, mouse and keyboards and other products have also started to be recommended through related applications in smart TV platforms. If users need to use related applications, they sometimes need to purchase supporting hardware products, which indirectly expands the cooperation potential of smart TV platforms and hardware manufacturers, and the channel capabilities of the hardware sales channels of smart TV platforms.