PConline Talks In 2015, the television industry has become a huge arena. In addition to the mutual competition between traditional brands, we must also face the invasion of Internet TV, which is regarded as the first thing with coarse grains and music. With the advantage of the network's communication, it is clear that the limelight of the Internet TV brand has overshadowed the traditional TV manufacturers. The addition of new Internet brands such as micro whale and storm also made the “predecessors†feel an unprecedented sense of crisis. Throughout the year, all kinds of mutual enthusiasm and verbal warfare have also given viewers relish.
And finally a year of frustration passed, thinking about resting in 2016. However, the author is still naive and quiet Internet brands are expected to live soon. The 2016 bell was just ringing, and LeTV released the fourth-generation super TV Max65 Blade at CES in Las Vegas, USA, which went far to the other side of the ocean. (I think this should be LeScene at the 2015 year-end conference. Appears only for CES deliberately reserved). It seems that 2016 is destined to be another year of flocking. This is not true. Recently, Cool Open and Coarse Grain have also resorted to their own tricks. It is said that Internet TV manufacturers can say that they belong to the strong kings. Then in 2016, what are they going to do to ensure their success?
Trick: Super high performance-price ratio features: attractive, destructive, universal trick
All say "Made in China" is synonymous with cheap, and the emergence of Internet TV is to refresh the definition of the word cheap. The reason that Internet TV poses a great threat to traditional TV manufacturers is due to content resources. The ultra-low price of equivalently configured products is also an important factor. The temptation of cost-effective temptation is undoubtedly huge for domestic consumers. Otherwise, Internet brands like music and popular will not rise in an instant. Therefore, in 2016, ultra-high cost performance is still one of the most common and destructive tricks for Internet TV.
Popular TV again plays a price butcher
On March 16th, it became a typical representative of this trick in 2016. Popular release of the youth series of four new television, and the price is extremely brutal, 65-inch 4K TV is only 3999 yuan, is simply outrageous, with "refresh the industry price bottom line" to describe not enough. Looking at the 65-inch TVs of traditional TV makers is basically a price of more than 6,000 yuan, and Samsung, Sony and other international brands are as much as 10,000 yuan. Popularity has become a well-deserved price butcher!
Traditional brands include dealers, stores and other cost inputs
Some people may ask why Internet TV is so cheap? Is it difficult to cut corners? The online channel of Internet brand TV has mainly reduced the original costs of dealers, transportation, inventory, stores, and other channels under the listed lines. Therefore, in terms of product pricing, Internet TV manufacturers have more initiative and natural prices. It can be headstrong.
Internet TV refreshes industry prices again and again
Summary: Most of the Internet TV brands are similar, so the high cost performance is therefore the most common and most harmful to consumers and traditional TV manufacturers. 2016 has only just begun. Popular TV has already made its best demonstration. The price war will become the main theme again. Who is the ultimate winner of the price war? consumer? The author didn't understand, but there must have been a good show!
The Trick: "Ecological" Dafa Features: The Power of Internet TV Watching
Although the high price-performance ratio is attractive, it should be said that Internet TV's ability to keep a watchful eye should still be said to be the biggest advantage of video and audio resources over Internet content. However, at some point, Internet TV brands began to include this kind of content dominance into a seemingly high-level vocabulary - ecology.
LeTV's ecological TV layout
Taking Leshi, Storm and other Internet brands as examples, with their own video sites even own their own movie companies, swept the massive video and audio resources and many exclusive resources, movies, music, live events, etc., completely turning television into an entrance. Allows users to enjoy more abundant resources. Companies such as Coocaa that do not have their own vertical resources choose to collaborate with many content providers, such as Tencent video, iQiyi, etc., to integrate all the resources together and reach an extremely rich level as well.
Storm TV ecosystem
LeTV's ecology includes platform + terminal + content + applications, and the storm's ultra-three ecology and the popularity of the ultra-dimensional ecology have also played similar signs. For consumers, content is the most important part, as ecological is not ecological Maybe it's really not important, and most people don't necessarily understand the meaning of such a tall vocabulary.
The most popular shot at Internet televised conferences is "friends"
Summary: For this reason, LeTV and Cool Open have publicly challenged the term “ecology†on the Internet. Content competition has also become the most common program for “friends and merchants†in Internet TV conferences. The Internet TV brand will even spend hundreds of millions each year investing in the expansion of video resources, and there seems to be no reason for traditional TV makers to make such an investment. Internet TV fight content, traditional TV fight hardware, the respective advantages of the two parties are also more and more obvious.
Trick: HDR black technology features: 2016 TV industry new trends, great hype
In the television industry, there has been a word that has exploded in the coming years - HDR. From CES 2016 in January to AWE 2016 in March, HDR has basically become the main theme of major TV brands. How can an Internet TV maker easily give up such a wonderful opportunity to market with a technology that is generally called black technology?
HDR is what? What you don't know yet is OUT. HDR, the so-called "high dynamic range", after most people heard that HDR is on the camera of the mobile phone, it synthesizes photos by continuous shooting, achieves high dynamic range effect, and captures darker or brighter details , make the photo effect more detailed. The TV HDR can be said to be a new technology, it can also be said to be a new video format, can make the details of the screen clear and dark details, fully enhance the picture quality. However, HDR is similar to 4K, and only HDR source videos can better enjoy the best results.
TCL proposes full ecological HDR
The most impressive impression of internet brands is that, apart from low prices, the ability to be good at hype is unsurpassed. For HDR, a black technology that won't be fired in the beginning of the year, how could Internet TV discard the bonus of this heavy skill? Domestic and foreign TV brands, including Samsung, Sony, TCL, etc., have all started the war. TCL has put forward the concept of “holistic ecological HDRâ€. How will Internet brands fight? This point, the author is still very interested in watching the show, I firmly believe that the Internet brand will certainly play!
What tricks will HDD play when it comes to Internet TV?
Summary: Seizing industry hotspots is also one of the important marketing strategies. This has long been a problem for Internet TV brands. HDR, which is generally called black technology, will become a new trick in Internet TV to see who can do more.
Trick: OLED killer features: known as the third generation of display technology, the main direction of future TV screens
The competition between OLED monthly LCD screens has been long-standing, and it has not been completely successful, but this does not affect OLED's position in the TV industry. Before CES2016, many people predicted that OLED will be the first year of the outbreak in 2016, but did not think that Samsung has only launched Quantum TV, in addition to LG, other brands still push the LCD TV, which hit the bricks Family's face. But where ever thought, the outbreak of OLED may need to rely on the power of Internet TV...
The first OLED Internet TV
At this year's AWE, Cool Open demonstrated to the people that the 2016 new TV was actually an OLED surface TV. From this, OLED officially broke into the Internet TV field, and it was the first time that OLED TVs were pulled into 10,000 yuan or less. Both the selling point and the selling point are really the typical style of Internet TV.
OLED TV is recognized as the third generation display technology
In view of the industry recognized third-generation display technology, OLED technology is undoubtedly has a huge advantage, for the future, I still prefer OLED TVs to dominate. Can not help but think that last year the establishment of the OLED industry alliance headed by LG, member list, music as part of the Internet brand names impressively in the list, which means that Internet TV is ready to enter the OLED field. Up to now, new Internet TV products have been released. Although OLEDs have not yet been seen, it is not impossible for other Internet TV brands to follow suit after the coercion. For the next whole year, Internet TV's actions It.
Cool open for the first time to pull OLED TV prices within 10,000 yuan
Summary: The charm of OLED TV is beyond doubt. Originally, there was a high-end TV product with a price of more than 10,000 yuan. It was undoubtedly very bright that Internet TV suddenly shot such a card. However, the author is more concerned with the fact that, due to the combination of the high cost of OLEDs and the high cost-performance of Internet TVs, the OLED TVs can be more people-friendly and popular. Seeing that Kukai has successfully lowered the price of OLED TVs to less than 10,000 yuan, it seems that the future can be expected.
Trick: Curved TV Features: Humans have been unable to stop the TV from turning!
In 2016, mankind could not stop the turning of the TV! Last year, under the auspices of Samsung and TCL, the curved surface entered a stage of full-scale development. The superior telepresence of curved TV and the arcier shape of more technological sense also attracted the attention of many consumers. In 2016, curved surface television will surely usher in a new development climax.
Letv pioneered the surface television of Internet TV
Looking at all Internet TV brands, only LeTV first introduced curved TV in 2015. In 2016, cool open and just released new products, millet, have also highlighted the curved TV big move. Although curved TV is still criticized by many people as more than practical, the fact is that humans have been unable to stop the development of curved TV.
4000R gold curvature
The curvature of curved TVs is not arbitrary, and most curved TVs today use the 4000R's golden curvature, which is most suitable for viewing by the human eye. Curved TVs and the huge screens of IMAX theaters are similar. When watching IMAX movies, the reason to experience the grand feeling of liveliness and extreme immersion is that IMAX is a curved screen. The curved surface is more open than the flat surface. When watching a program on a curved surface television, the line of sight can be covered, so even at home, you can feel the feeling of watching a movie theater.
Humans have been unable to stop the development of curved television
Summary: So far, LeTV, Cool Open and other Internet TV brands have launched curved TVs. From the perspective of market attention, the effect is very good. Moreover, 2016 has only just begun, and Internet TV brands that have yet to make any moves will surely start planning.
Trick: thin endless features: more extreme appearance
In 2016, when it comes to the thinness of television, the first thing that comes to mind is definitely LG. The new high-end TV LG Signature G6, which was unveiled at CES and AWE, has a panel thickness of only 2.57mm, and is part-time thin to abnormal. As a result, an "ultimately thin" whirlwind was instantly created in the television industry.
Ultra-thin will lead the TV aesthetic trend
At CES 2016, LeTV released its fourth-generation super TV, the Max65 Blade, which also featured the ultra-thin slogan, and even declared that "want to see it, please do not stand on the side." And afterwards, the 7mm of the T55 OLED TV and the 5.9mm of the millet TV 3s were thinner than one. For this reason, a propaganda poster of the Xiaomi conference also caused several public television companies to “encloseâ€. It can be seen how fast Internet TV brands can follow up.
Trick: split TV full upgrade features: their own pit to fill out!
Split TV is also a term that suddenly became popular in 2015. It was not a new concept originally, but it was the result of habitual hype by Internet TV. It was coarse grains (yes and coarse grains!). After the first announcement that split TV was released, Cool Open, Storm TV, and LeTV all went even further. At that time, it triggered a fierce fighting.
Split TV promises to be fulfilled
However, after the pit he dug, after a year, always fill it in? Split TV main advantage is that only hardware upgrades are convenient, so to speak, it seems that this year LeTV, cool open, and other brands that previously claimed to split the TV if you do not do follow-up hardware upgrades, it can not only face the problem , The user of the pit is estimated to be on the roof of your house to expose the tile!
So, split TV is still a bit bigger, otherwise why both LeTV and CoolOpen have only one? However, coarse grains have been filled with pits, and the newly released new product is also a split-type design. It can also be considered as a hardware upgrade to the previous generation.
Summary: For Internet TV, no matter how bragging about the hardware, after all, it is better than the strength of traditional TV manufacturers. Although they can't do it, they have to be hard! The original advantages of resource and price advantage are naturally stable. Software and hardware go hand in hand, and it is also the best direction for development. The seven stunts, who learn first, can seize the opportunities and make a good hype. OLED has been won and won, the surface has been LeTV first, just started in 2016, Internet TV is destined to re-stand on the arena, survival or not, and see their own practice. Faced with the irritating trend of Internet TV, what are the tricks for traditional vendors with strong hardware capabilities?
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