Just bring a pair of glasses or a set of equipment to enter the virtual reality world - the VR industry attracts the pursuit of technology and capital with its imaginative imagination and wide application scenarios. Since 2014, the concept of VR has been widely concerned around the world, and Internet industry giants have begun to enter the field to test the water, trying to occupy a place in the early stage of the industry development. In China, BAT entered the company in 2016. At the same time, more than 60 listed companies declared cross-border VR industry, and thus 2016 is also known as the first year of China's VR industry.
VR (Virtual Reality Technology)
However, the development process of the industry seems to be much slower than expected, and the bottleneck has come a little earlier than expected. Different from the fiery conditions in 2015 and early 2016, after entering May, the capital that flocked to VR came to a “quick brakeâ€. The well-known VR companies were laid off, and many start-up projects were “quickly frozenâ€. The VR industry seems to be rapidly The hot period quickly fell to the bottom.
So what problems did the VR industry encounter? Has the investment community lost confidence in the development of the industry? How should companies place themselves before the spring of the VR industry comes again? This series of problems is shrouded in the hearts of practitioners. From December 1st to December 2nd, the "China-US Virtual Reality Conference" was held at the Yanqi Lake Campus of the Chinese Academy of Sciences. The conference organizers strive to outline the development of the VR industry, and see the industry opportunities in the industry.
The industry has a cycle, and when you seize the opportunity, you can fly in the wind for a while. But for the VR industry, the “window†of this round of industry cycle is a bit too far off guard. Since September 2016, many well-known VR industries in China have been exposed to negative information such as layoffs and wages, and the cold wave of the domestic VR industry has suddenly come. In fact, there are some high-quality products in the domestic VR market, but more often, the so-called "VR" products that use mobile phones as display media, the general public's understanding of VR products stays in the cage of bad experience. This is intended to instigate consumer groups' enthusiasm for VR products with low-priced products, but the results obtained do not seem ideal.
Compared with overseas markets, China's VR products are more betting on the low-end market. However, due to the large-scale appearance of the headphone bracket with a low level of experience, and the crown of the "VR", the excessive overdraft of the potential market is one of the main reasons for the "cold flow" of the VR industry. The industry should quickly establish a set of specifications for complete subdivided VR products, clearly separating the different types of high-end and low-end products, and raising consumer awareness is the top priority.
It is true that when the image quality and vertigo of the top PC VR platform began to get criticized, manufacturers and users realized that the performance of VR products is far from enough. The difference between the VR machine and the VR glasses is completely different from the 50 steps, which is not enough to fundamentally solve the user experience. Since it is only bought and tasted, the VR glasses of about 100 yuan will suffice. The price of the VR machine is generally four digits, and the price is even four or five thousand. The user who is willing to be a mouse is not enough to support this. Emerging markets that have not yet established industry standards, after all, if there is no guarantee of high-quality follow-up content, fresh energy will soon pass. High-end mobile phones may be a luxury, but the expensive VR all-in-one machine has become a waste. Therefore, the optimization of content construction is also a priority for the VR industry.
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