It is reported that the well-known director Zhang Yimou's VR company "Chonghong Qitian" has already obtained Lenovo venture capital investment, but has not yet disclosed more details on financing. It is reported that when Hong Qitian was established this year, the core position was "VR entertainment ecology."
According to the product introduction announced in March of this year, the first product of Hong Qitian is its “Super Body Space†under the SoReal brand. This is a true offline entertainment experience based on VR technology. It was already in July this year. The new Yansha Golden Street in Wangfujing, Beijing is officially operational, and the second project has also settled in Beijing Exhibition Hall. In addition, Hong Qitian also established a VR industry fund together with AVIC Trust.
In fact, this is not the first time that Zhang Yimou has ventured into venture capital. According to LeTV's announcement on May 7th this year, Zhang Yimou was a LeTV company’s shareholder and invested RMB 11.025 million in LeTV. At that time, he had a total consideration of 141 million yuan in shares and a floating surplus of about 129 million yuan. After the transaction is completed, Zhang Yimou will hold 3.015 million shares of LeTV. The shareholding ratio will be 0.17%.
Xiaobian has something to say: From film and television to science and technology, from director to investor, from investor to entrepreneur, Zhang Yimou is completing his own crossover. We will continue to pay attention to this financing that is popular.
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