Tencent Home Appliances (Yan Can) spends 1 yuan per day to enjoy the comfortable space brought by air conditioning in the hot summer days. This is not new for wandering and rental-based young people. . In addition to renting traditional home appliances such as air-conditioners, refrigerators, washing machines, and televisions, more and more home-use rental platforms based on rental air purifiers and water purifiers are emerging. So, in today's shared economy, household appliances leasing will become a climate?
When there is demand, there is market
The increase in the urban migrant population has undoubtedly prompted the rise of the household appliance rental market. Especially those young people who have just graduated from work, due to low wages and limited budget, the general conditions of rented rooms are limited, and many do not even have basic household appliances such as air conditioners and refrigerators. Hot summer is hard to find, no air conditioner can not sleep, but if you buy a new air conditioner at the price of a few thousand dollars, the secondary market water is too deep; at the same time when moving air conditioning disassembly will be very troublesome, so relatively more "affordable "The home appliance rental platform is a good choice.
It is understood that on the market, 80 percent of new air conditioners have a deposit of about 800 to 1,000 yuan, and the monthly rent is 30 yuan. If you rent it for the summer, you only need to spend 1 yuan a day, which is considered relatively affordable, and the users are on the Internet. The major information platforms such as the 58 city and the market can search for a large amount of similar information. Of course, there are also some platforms that specialize in household appliance leasing.
There are many customers based on "trial and trial"
In addition to young people with limited budgets, many families entering the middle class are also the main users of home appliance leasing. This is mainly due to the importance that people attach to health in recent years. More and more families will try to choose air purifiers and Water purifier products. However, these two types of products have the same problems. First, the price is relatively expensive, maintenance costs are not cheap, good air purifiers generally need more than 5,000 yuan, and the general price of water purifiers are also In the previous sixty-seventh, even ten thousand yuan. The second is that the use of these two effects is not so obvious. It cannot be demonstrated very well in the short term. Many consumers have skeptical attitudes. The variety of products do not know which one is more suitable for them.
Therefore, the trial of these high-priced, high-maintenance-cost products through leasing has become the choice of many users. It is understood that renting a brand new water purifier, delivering a deposit of 80% and an installation fee of 280 yuan, for a one-year rent of six or seven hundred yuan; if one purchases the same water purifier, one-year replacement of filter cartridge costs Both are on the thousand dollars.
Far from the real sharing economy
With the rise of Uber, Airbnb and other products, the sharing economy is now popular, and many people are starting to mention that household appliance leasing is a sharing economy. Isn't that true?
As we all know, the mainstream view is that the sharing economy contains three major elements: the idle social resources, the transfer of the right to use, and the sharing of shared platforms. Although home appliance leasing meets the two requirements of the transfer of the right to use and the sharing of the sharing platform, it obviously does not satisfy the major premise of idle social resources. The reason is to start with the main mode of home rental.
One of them is that the user prepays 60% to 70% of the market price of the product as a deposit and chooses the lease according to his own needs. The longer the time, the more favorable the rent is. The rent for a year is about 25% of the market price of the product. Refundable deposit.
There is also an emerging model where the user is paying for the first year of the rental appliance. The approximate cost is a deposit of 5 to 80% of the product, and the annual rent is 1 to 1.5% of the product; and the second year, the customer can Apply for leasing under the cooperation of advertising. In other words, customers can help brand owners to promote publicity through various promotion methods such as WeChat, Weibo, and self-media promotion, and thus can avoid rents.
So at present, home appliance leasing is still far away from the real sharing economy. Today, except for a small number of idle resource exchanges between users, home appliance leasing is mostly dominated by manufacturers or platforms, and manufacturers are still more of a sales model. The disguised increase in shipments, while the platform does not fall into the category of idle resources.
After sales problem is the biggest
At the same time, after-sales and quality issues are the challenges that must be faced in any leasing model. For home appliances, wear during use is an inevitable problem. However, most platforms require that the appearance of ordinary products be damaged and that they are man-made damages. Customers are required to pay compensation according to the price of accessories. However, this kind of one-size-fits-all approach is inevitably irrelevant and the related responsibilities cannot be effectively defined.
At the same time, in the leasing process, security risks are inevitable for second-hand goods and refurbished products. In particular, home appliances such as refrigerators and washing machines have a large amount of bacteria and microorganisms within a long period of use, and are frequently used by different people. If they are not effectively cleaned and disinfected, they will inevitably affect the health of many users.
Lack of supervision temporarily becomes a climate
Therefore, regulatory oversight has become a problem that must be resolved. However, all along the entire leasing industry, there has been a lack of supervision, and it has not been effectively solved. Many users have also suffered losses. Especially in the special industry of home appliance leasing, product wear, fault repair, and compensation for security accidents in the process of use are inherently difficult to distinguish between the responsibility.
If there is no good market norm, the vendor or platform that has received the deposit will naturally be even more fearless. Tenants are generally in a weak position because of problems such as time and energy.
No rules, no standards. Although home appliance leasing is still far away from the sharing economy, it has a very clear market demand and strong room for development. However, with effective supervision and after-sales service being imperfect today, it will be difficult for the time being to become a climate. It will take a while for development and drastic reforms to be able to bring real benefits to consumers.
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