Jingdong said: sales within 100 million broken within 3 years

At the 2013 Jingdong Household Appliance Industry Summit, Jingdong announced that by 2016, the sales of JD Electronics will reach 110 billion yuan. On the same day, the “Jingdong Home Appliances Price and Characteristic Service White Paper” was released, expressing the attitude of “low prices” to the end. This summit focused on home appliance brand manufacturers how to take advantage of it and optimize costs together with e-commerce channels to increase efficiency and promote the industry’s Change and development. Jingdong Group’s chief marketing officer Lan Hao stated that since 2008, home appliance business has been the strategic support of JD. The rapid growth for five consecutive years has become the engine for the continuous improvement of JD’s overall scale, and the turnover of Jingdong’s platform exceeded RMB 100 billion in 2013. Made an important contribution; At the same time, Lan Yi also compared the appliance business to Jingdong to achieve the final important 3C leader in the overall map. She said that through the online expansion of home appliance categories, it will enable manufacturers to obtain high-value customer resources more efficiently, and thus take the initiative in the wave of change.

Yan Xiaobing, vice president of JD.com and general manager of the home appliance division, announced the strategic objectives for the next three years, that is, Jingdong’s sales of home appliances will reach 110 billion yuan by 2016, and he proposed 5 new developments such as the establishment of new-type vendor relations and the expansion of sales regions. Strategy. At the same time, the white paper “Jingdong Home Appliances Price and Special Service White Paper” was released, expressing the attitude of “low price” to the end. According to the terms of the White Paper, starting from October 16, 2013, consumers who buy JD.com self-operated home appliance products can enjoy price protection within 30 days after the order is completed, if they encounter a situation in which the price of the original product is lowered in Jingdong. Jingdong will return the difference to consumers.

At the same time, Jingdong promises consumers to purchase self-operated home appliance products in JD.com can get more peace of mind return policy and more intimate services. Once a commodity quality problems (with the manufacturer's test list) can be returned within 30 days, 180 days can be exchanged . This policy is far higher than the provisions of the State's Three Guarantees Law that “In the event of a quality problem returning within 7 days, replacement within 15 days”.