In recent years, the domestic LED industry has become a blue-sea, like a star-studded, capital-influx, and has become a situation of overcapacity and sorrow. In the case of the sluggish LED industry, many companies have begun a major transformation, entering the cultural education industry, acquiring football teams and so on. On February 22nd, Qinshang Optoelectronics, which tried to build a “double main businessâ€, announced the change of the name of the securities to Qinshang.
On the other hand, the reporter learned that personalized custom lighting has also become the direction of LED enterprise exploration. Taking NVC lighting as an example, on February 23, NVC Lighting announced that it has cooperated with JD.com to establish a “Dongdong†pan-home custom brand. Prior to this, Op Lighting also launched the "light customization" service.
Custom lighting is used as an entry point to break the industry's inherent model or a new direction. Wu Yulin, president of Foshan Lighting Association, said that with the continuous improvement of lighting requirements, light customization technology will usher in a huge market development space, and will enter thousands of households in the next few years.
Renamed many LED companies
On February 22, Qinshang Optoelectronics announced that it would change the name of the securities to “Qin Shang Shares†and declare its determination to build “double main businessâ€.
Qinshang shares announced that in view of the completion of the major asset restructuring of the acquisition of 100% equity of Guangzhou Longwen Education Co., Ltd., the company's main business and development strategy has undergone major changes, achieving the dual main business layout of the semiconductor lighting industry and education industry. In order to meet the company's development needs, the company's Chinese securities abbreviation was changed from “Qin Shang Optoelectronics†to “Qin Shang Sharesâ€, and the English abbreviation was changed from “KINGSUN OPTO†to “KINGSUN SHAREâ€.
In fact, the reporter noted that Qinshang is not the first LED company in the capital market to announce cross-border transformation and change the name of the securities. According to incomplete statistics, as the LED industry entered the stage of disordered competition, at least five LED companies adjusted their LED main business and changed the name of the securities before Qinshang.
On July 19 last year, at that time, Hongli Optoelectronics announced that under the premise of making the LED main business bigger and stronger, it actively laid out the car networking industry and laid a certain foundation for the company to create the "LED + car networking" dual main business format. The stock abbreviation was changed to “Hongli Zhihuiâ€.
On March 1 last year, the then Changfang Lighting announced that the company was based on Shenzhen Changfang Semiconductor Lighting Co., Ltd., and the three subsidiaries of the company jointly formed a group of companies to meet the company's future development planning and business development needs. The short name of the securities was changed from “Changfang Lighting†to “Changfang Groupâ€.
In addition to the above-mentioned enterprises, the reporter noted that in recent years, Meida Digital, Lehman shares and Tongfang Youyou have a history of business adjustment and renaming.
Explore custom lighting
In the capital market, behind the transformation of LED companies, the LED industry is a human being.
It is understood that in just a few years, the LED industry has changed from the blue ocean to the Red Sea, from the crazy influx of various capitals into a lighting enterprise has been transformed.
Among them, in addition to the low entry barrier, the industry's plagiarism mimics prevalence, product homogeneity is serious, leading companies to be keen on price wars, coupled with the market becoming saturated, demand is reduced, so that there is excess capacity. According to the data of the High-tech LED Research Institute, in 2015 alone, more than 20% and about 5,000 LED-related companies have withdrawn from the market.
"In the future, people will have higher and higher requirements for product quality and functional characteristics. It is difficult for low-cost and low-quality products to form unique customers, let alone achieve sustained and profitable profits." Wu Yulin said.
On the other hand, the reporter noticed that in addition to transforming or building dual main businesses, LED companies are still sticking to the lighting industry, and personalized custom lighting has become a new direction for these companies to explore.
Taking NVC lighting as an example, on February 23, NVC Lighting announced that it has cooperated with JD.com to establish a “Dongdong†pan-home custom brand. Prior to this, Op Lighting also launched the "light customization" service.
According to Zhang Peng, president of NVC Group, “Dongdong†will unite the world's outstanding designer resources, through the interaction of online users and designers, and rely on Jingdong cloud data mining to provide design solutions that meet user needs. A new model of user-driven interaction, transaction, and delivery.
Op Lighting also said that with the development of lifestyle and concept, people's lighting consumption is shifting from purchasing pure lighting products to overall light environment solutions. While paying attention to product performance styles, it pays more attention to lighting effects and applications. Customization of the environment.
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