[PConline Comments] The end of 2016, this year's imaging industry is affected by various factors, and progresses through difficulties. At the same time, however, digital camera technology trends have emerged and changed more in the past year, challenging and turning around. Larger image sensors, popularization of 4K, new optical designs, and lightweight designs have all witnessed new developments this year. Who can include more points, the more selling points, naturally the market competitiveness is even stronger. If you want to summarize the big events this year, we list the following ten keywords:
TOP10 Key words: flagship SLR moves - the two leaders who compete to pilot?
In 2016, when this SLR manufacturer competed for the Olympics, the two wars before the opening of the Rio Olympics were burned. The flagship machine is the vane of the next two or three years. Overall, the flagship-level equipment has a very high degree of completion. Due to the difference in the two research and development schedules and market strategies, the new models that come out every year are not the same. In view of the Japanese manufacturers' "one-on-one" convention, the camera's big move and zooming in is a constant stream of time.
Nikon D5 Reference Price: Loading... Image Reviews Overview of Quote Parameters
At the CES exhibition in January, Nikon took the lead to release a new generation of the top flagship SLR D5, CMOS, image processor, focusing / metering, shutter components, LCD screen all come with a big shake-up, focus speed, high sense and continuous connection The ability to shoot is an open-mount upgrade; compared to Nikon, Canon's upgrade appears to be relatively steady, and the EOS 1DX Mark II, which is competing against D5's peers, was released in February, and is in terms of quality, focus, continuous shooting, and video shooting. With practical improvements, the overall performance is very balanced.
Canon EOS-1D X Mark II Reference Price: Loading... Image Reviews Quote Parameter Overview
Canon EOS 5D Mark IV (5D4) Reference Price: Loading... Image Reviews Quote Parameter Overview
In addition to the professional-grade 1DX mark II, Canon also introduced the EOS 5D Mark IV, a high-end SLR camera with a higher focus this year. Compared with the 5D3, the 5D4 is comprehensive in image quality, focus, movie shooting, network functions, and controllability. Ascension improved the quality of the film and movie shooting. In the face of these upgrades, it is only possible to prevent people from buying. However, roller coaster-style price adjustments after sale are rare in full-frame cameras.
Nikon D500 Reference Price: Loading... Image Reviews Quote Parameter Overview
In addition to full-frame, this year we also saw a Nikon D500, a product that is comparable to the full-scale flagship. This model employs a 153-point focusing system with the same specifications as the D5. The continuous shooting speed reaches 10fps and APS-is used. C frame sensor, support 4K shooting. Although the D500 is a main-speed machine, its picture quality is also very good. The only thing that is troubling is that it is comparable to the price of the D810.
TOP10 Keyword 2: Bounce tickets - say good black technology?
In the video product industry, a bounce ticket refers to a product that has not been completed within the original date after the successful launch of a project, and has been postponed for a considerable period of time before the sale, or the product cannot be produced due to bankruptcy of the entrepreneurial team. It is a skip ticket. This is nothing new in the video industry. The first of the bounced events in 2016 was overhauled by DJI UAV products.
Dajiang UAV "Yu"
DJI’s pace in 2016 was a bit of a hurry. From the end of September this year, the portable drone "Yu" Mavic to the November "intelligence" Inspire 2 and Elf Phantom 4 Pro iterative upgrade, industry insiders evaluation of Dajiang's "unprecedented self-style revolution." After all, at present, DJI firmly occupies more than 70% of the market share of global consumer drones, which exceeds a large proportion of latecomers.
However, "invincible" Dajiang, at present, is also dissatisfied with Mavic's delay in shipments caused by a large number of users Tucao. Although public relations staff explained that due to excellent performance, the order volume rose significantly beyond the expected stock quantity after the release, but after the Ethereal Phantom 4 completes the iterative upgrade, Xiao Bian and the players who cannot get the “Yu†have the same The view that this way of skipping tickets is not convincing.
Nikon DL Series Jumping from Year to Year
Another example of a bouncing ball is the Nikon DL series. Why is it really necessary to use these two examples as examples? It is the same as the former. It is a stunning feature when it comes out and it has fallen behind after its birth. The Nikon DL series digital cameras were announced at the beginning of the year and will be available for sale in the middle of the year. However, the current news is that they will not be released until mid-January of next year. In other words, this year is hopeless, and the same destiny net friend with the same door as KeyMission 360 jokes that "DL" means "De-Lay (delay)". (DL originally intended for Digital Lens).
TOP10 Keyword 3: Medium format without anti-camera - once again breaking the monopoly of the forerunners
Since 2013, the anti-camera market has long been in the “Sony control of high-end, other brand vassals†situation. Although Leica introduced new digital rangefinders and no anti-cameras, the high-end anti-camera market is firmly controlled by Sony. However, with the development of medium-format digital cameras to a certain extent, some veteran powerhouses tried to break this by maintaining "hegemony" for three years.
Hasselblad X1D fired in the first shot without reversal
The world's first mid-range non-retro-label + ultra-stylish and priceless pro-people were not like Hasselblad's Hasselblad cameras, creating this rebelliousness. However, since the official announcement, several months have passed and everyone still has not been able to buy this product on the market. This really makes fans very anxious.
The main purpose of the Fuji GFX 50S is to enhance image quality
On the other hand, Fujifilm's subsequent launch of the GFX 50S represents the other direction of the medium format without distortion: the Hasselblad X1D focuses on relatively integrated and closed systems. Fujifilm did not develop R&D cameras for full-frame cameras but launched medium format products directly. It is no doubt that Fujifilm hopes to rely on its own image heritage for many years to win a world in professional fields.
However, it is true that their next move will be constrained by the suppliers of image sensors. It is not they or even their opponents that really hold back the throat of new products. If the image sensor can achieve a certain breakthrough (including breaking the monopoly status of the limited home supply sensor), it wouldn't be long before the scenes of anti-camera reunification appeared again.
TOP10 Keyword 4: High-priced APS-C format single-power - Is there excess performance?
After the introduction of a full-frame image sensor, no-reverse camera will be affected to varying degrees regardless of the format of the frame-free camera. The first impact is the APS-C and M43 format camera-free camera. In this form, most non-full-frame, non-reverse camera manufacturers can only temporarily realize their own differences by upgrading all hardware and software except the sensor size, but it comes with excess performance and high prices.
EM1 Mark II captures up to 50-megapixel still photos
Olympus OM-D EM1 Mark II's new 20.4-megapixel LiveMOS sensor includes 121 phase sensors, supports relative focusing and contrast focus, and can capture up to 50 million pixels of high-resolution photos through algorithms. Dust-proof and waterproof, compact and lightweight design, dual memory cards can be used. Even if such a configuration is quite advantageous compared to top-tier SLR cameras, high configuration and low usage rate are contradictory. On the aspect of “workâ€, does the photographer really use most of the features? This question is really not a good answer.
Fuji X-T2 equipped with VPB-XT2 handle can achieve higher speed continuous shooting
The Fuji X-T2 is a new machine released this year. It is a stepping stone for Fujitsu to enter the professional camera field and is Fujitsu's first single-position device for positioning sports photography. Fuji also has its own color and sensor advantages, as well as continuous shooting and focusing performance improvements, making it very competitive in the APS-C frame capture artifact, Fuji X-T2 is a non-full-frame camera for speed bottleneck made A good upgrade, but as with the EM1 Mark II, the stand-alone price can be nearly 10,000 yuan.
Of course, not so much performance, it is better to say that the limit of the frame size does not allow these functions to be fully played, but the surplus is relatively, and can not be generalized - just like the Fuji X-T2 enhanced continuous shooting performance with the handle There is a certain significance. For manufacturers such as Sony, which have full-frame, non-reverse cameras, such products as APS-C are more full-scale experimental fields. This type of product is an important part of the anti-camera market and is also the starting point for new technologies.
TOP10 Keyword 5: Best Financial Products - Collective fluctuations in the price of several cameras
We know that electronic products generally do not have a value preservation function. However, there has been an incredible news before: Japanese cameras sold several months after the purchase actually can earn thousands of dollars, which is comparable to the best financial products of the year ah!
2016 Sony A7 series price comparison price low price (2016) A7RII body 19750 yuan 16078 yuan (June 11 sale price) A7SII body 19280 yuan 15828 yuan (April 18 sale price) A7II body 11750 yuan 8780 Yuan (March 24 sale price) A7 fuselage 7599 yuan 5681 yuan (February 17 sale price)The premium sale mainly stems from the February-March price increase. Whether it is Canon, Nikon, or Sony, it is based on the increase in raw material prices. The June price adjustment is based on exchange rate changes. In August Canon, Nikon and Sony raised the prices of European cameras and lenses again. The reason why the price of the imaging industry has been raised several times has to start with two major international issues.
Sony Kumamoto Technology Center
First, the earthquake in Kumamoto, Japan, shattered Sony’s semiconductor factory. As the main production plant for image sensors, image sensors from the Kumamoto Plant were supplied to various manufacturers including Olympus, Panasonic, and Nikon. The earthquake caused a delay in the issuance of new products and shipment delays. Due to the shortage of goods, the prices of imaging products have generally risen.
Brexit led to exchange rate fluctuations, resulting in further price increases for video equipment
Another reason that caused the camera to rise in price is that Brexit has gone to Britain and the yen exchange rate has skyrocketed. Buying a camera with the same model of about 10,000 yuan today is 1,000-2,000 yuan more expensive than at the beginning of the year. Although the camera sales have been worse than before, the camera market has only appeared due to a variety of factors including shortage of goods, reduced production, and exchange rate. The result of price increases. The best financial product of the year deserves its name, and video products, especially digital cameras, will develop in a more niche way.
TOP10 Keyword 6: The expansion of subsidiary plants - traditional and emerging brands
In the ascendant era of digital cameras, Canon, Nikon and other manufacturers took the lead in using digital components on their products and built a relatively complete imaging system solution with a large lens group. Therefore, for quite some time now, manufacturers such as Sigma, Tamron, etc., which have not developed or even developed camera bodies, have been referred to as “deputy factories.†Even worse, they will equate sub-plants and poor quality, but with these “ When the original factory was weak, some manufacturers shortened the gap, and some even overtaken these veteran powerhouses.
Sony A7 Micro Single Camera
In non-traditional manufacturers, Sony is considered a relatively efficient player in the rising star. Although Sony released a lot of the body, but the SLR era and Canon and Nikon did not form a trident. But there may not be such a "failure." Sony will not launch the A7 series, nor will it have the capital to clamour for the two giants of SLR cameras in the consumer market. The counterattack of Sony's "deputy factory" is very successful.
Sigma Art Lens
In terms of traditional video vendors, Sigma can be considered as an expert. After Yamashito and the people took over, Sigma seems to have entered the fast track of development. Not only has 23 new products been issued in four years, but also many black technology products that have the skills of technology trees have been found. I have "started to develop to the extent that I can hang from the original factory." Of course, this is what the people love to see. We hope that more such companies will join.
TOP10 Key words: Chinese goods are self-reliant - just a little late
When talking about domestic products, few people think that you are talking about video products. In the current environment of Chinese manufacturing, domestic products are synonymous with mobile phones and household appliances. Domestic cameras are not as backward as the technology, but are more like giving up. Fortunately, there are always some manufacturers still trying to get a share of the Japanese and European and American manufacturers monopolized the video market. Among them are veteran manufacturers and emerging Internet brands.
Chang Gung Optical recently released old frog series lens
The camera has always been a specialized instrument device. After digitization, the core technology is both optical and electronic. The former follows the optical physics, and there is not much change in the film era to the digital age. Therefore, we have seen domestic lenses shine in recent years, and manual lenses from domestic lens manufacturers, such as Sino First Optical, are highly recognized. However, in terms of electronics, especially domestic cameras do not have the relevant technology of core components, they are always a part of the mainstream vendors in the development process, so that the products are not competitive. Was eventually driven out of this market.
The launch of the small ant "micro single" camera is full of controversies
The small ant camera can be regarded as a domestically produced image product that can be launched recently. Although the M43 bayonet protocol and the idea of ​​the mobile phone are used to make compromises between the two cameras, the problem of domestic cameras is too late. The controversy over the marketing approach and the lack of core technology has made it controversial. Domestic manufacturers are reluctant to invest in the imaging industry. The big reason is the long development cycle and high cost.
TOP10 Keyword Eight: Traditional Brands Enter the Field of Motion Cameras - Is GoPro's Big Time Eager?
When we lifted the sports camera, we first thought of GoPro and the small ants. The industry began to focus on sports cameras this year, and even big brands such as Kodak and Nikon have gradually increased their investment in sports camera product lines.
GoPro's current products are known for their stability
With 1080P and even 4K video, tens of millions of camera sensors, ultra-wide-angle lenses and large apertures, the sport camera has started to shake the country that GoPro opened a few years ago. Not only that, with the rise of virtual technologies such as VR, panoramic cameras launched by some manufacturers have opened up a new world of imaging products.
Nikon KeyMission 360 Sports/Panorama
In order to better promote its own drone Krama, GoPro's new HERO5 BLACK has enhanced its performance while also lowering its selling price. This new product has a more stable image quality output than ever before. Convenient operation experience; another representative sports/panorama camera this year is the Nikon KeyMission 360. It supports 360-degree panoramic shooting perspective, can record 4K (3840 * 2160) ultra-high definition resolution video, is a stunning product in the sports market, but unfortunately, it and the Nikon DL series as the entry beat the beat.
TOP10 Keyword 9: 1 inch image sensor - both a gaming chip and a pointing light
Since Sony launched the Black CardTM camera series in 2013, after several years of development, the demand for digital cameras has become higher and higher. Sensors as small as fingernails have been difficult to find in 2016. Instead, some have replaced them. With a 1-inch image sensor card camera, in a few years, one inch will become the mainstream configuration of the card camera.
Sony Black Card TM Series has been upgraded five times
The most mature of these is Sony, which has been self-produced and sold. The RX100 series has become the absolute king of card cameras after five different levels of upgrades, and the RX10 series is also known as a bridge camera after three upgrades. The best choice for the RX1 series is not to mention the fact that it is the only consumer-grade card camera that uses full-frame format.
The Nikon DL Series may have become the most powerful competitor
In addition to Sony, Canon, Nikon, and Panasonic have all introduced 1-inch digital camera products. Among them, the development of Nikon is rather frustrating. If we can rule out bounce tickets, the card camera market may be able to usher in yet another climax. After all, this is the case. In the configuration we can see through the lens surprising products, as we have seen in the past when the bridge camera with 80x optical zoom lens.
The 1 inch, once unpopular sensor standard has gradually become a new standard for many companies to develop card cameras. For the entire card camera market, it is a very thorough reshuffle. In the history of 1-inch use, Sony is not forerunner. From the standard film 135 format to today's digital cameras, photosensitive elements have come in many sizes. People are constantly looking for a balance between picture quality and portability. Obviously, this time it is 1 inch for the negative card machine market. The 1 inch sensor is no doubt a guiding light.
TOP10 Keyword X: Double shots - another revolution in mobile photography
This year, the dual camera phone has become a genre that cannot be ignored. LG G5, Huawei P9, iPhone 7 Plus and other new dual-camera systems have already been on the market, and even bring optical zoom capabilities. In fact, digital dual imaging components and dual camera systems are not completely innovative technologies in the field of mobile phones. They have emerged as early as five years ago and have evolved from the field of digital cameras.
Huawei P9 is the first mobile phone in China to use dual cameras
In 2007, Apple released the iPhone as a vane of the smart phone market. By the time the iPhone 4 appeared, manufacturers began to pay attention to the camera again. In 2014, HTC released the One M8, which brought back the dual-lens imaging system and made people pay attention to dual-lens phones again. Unfortunately, HTC did not succeed again this time.
Until this spring, two attractive dual-lens handsets were launched - the LG G5 and the Huawei P9. The former's built-in wide-angle sub-camera can achieve ultra-wide field of view shooting similar to sports cameras; the latter built-in Leica-certified dual-lens system, one of which is black and white, Huawei claimed that this design will bring more realistic color performance to mobile phones. At the same time can also record the depth of field information, to achieve the focus of the operation.
iPhone 7 Plus will open a new era of mobile dual cameras
To be honest, mobile phones have entered the bottleneck of innovation since 2015. Hardware such as screens and processors has already entered maturity and it is no longer possible to increase the possibility of significant increase. Therefore, cameras have become the main areas for various manufacturers to fight. But wanting to plug a professional-grade sensor in a compact body is almost an impossible task. In addition, the optical zoom function has also been limited by the size of the mobile phone and cannot be widely promoted, and the dual-lens technology can just make up for the above-mentioned defects. The advent of the iPhone 7 Plus and the perfection of the dual camera function officially announced the arrival of the dual camera era.
Summary: The video industry has continued to be sluggish this year and was forced to increase prices in the event of poor sales. This is not the original intention of the manufacturers. However, even if there is a lack of innovation in the traditional field, the emerging professional imaging industry is still worthy of recognition.
With the increasing demand for high-quality images in various fields, more professional imaging equipment will receive attention. Perhaps the camera products can be popularized among mass consumers with higher prices. Based on the changes in the big market, image manufacturers will gradually abandon the development of low-end entry-level cameras, and will focus on the development of mid-to-high-end products, giving priority to the purchase needs of professional users and photography enthusiasts. This is also the camera products tend to specialization. And the signal of minority.
2016 Sony A7 series product price comparison price low price (2016) A7RII body 19750 yuan 16078 yuan (June 11 sale price) A7SII body 19280 yuan 15828 yuan (April 18 sale price) A7II body 11750 yuan 8780 Yuan (March 24 sale price) A7 body 7599 yuan 5681 yuan (September 17 selling price)Outdoor Small Energy Storage System
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