[Moderator]: Please tell us about the new products that Xinwenxing has at this exhibition. What is the theme of the exhibition?
[Lin Zhenting]: Our new texts are also a long history in the lighting industry, but everyone's understanding of the new texts is limited to lighting. It is not clear that our lighting is also very good. Then, we participated in the light fair this time, showing less lighting products, mainly some lighting products. Xinwenxing is the supplier of the 2008 Beijing Olympic Games. The total number of winning bids has reached more than 2.8 million. The winning products are our lighting products.
[Moderator]: In the lighting industry, there are not many lighting and lighting fixtures at the same time. I think Xinwenxing is both lighting and lighting. In this regard, do you think the advantages and constraints are?
[Lin Zhenting]: The new text line started with a lantern. It used to be a lighting product, but it also took care of some lighting products. After more than ten years of development, our lighting products are becoming more and more abundant, including our technology, molds, The equipment is also becoming more and more mature, and now our lighting products are quite good. There is not much lighting and lighting in a company at the same time, but I think that for our new texts, both of these can also achieve complementary resources.
[Moderator]: Focus Home Network Lighting Channel has been paying attention to a topic, which is the winter topic of the lighting industry. Do you think that the winter of the lighting industry is here?
[Lin Zhenting]: This year's economic form is indeed more serious, but I think this is the winter of small brands, and it is an opportunity for big brands. We believe that in such an environment, we need to do a good job in products and services and build our own brand to increase the added value of our brand. In this way, you can spend the winter safely. In general, the brand is vital.
[Moderator]: There are many industry brands in the lighting industry, but there is a lack of mass brands. What kind of considerations does Xinwenhang have behind the brand?
[Lin Zhenting]: In fact, our plan is to list in the SME board in Hong Kong at the right time. In this case, we will definitely require our brand to achieve a certain degree of effect. In our production base in Fujian, we have invested a lot in the construction of the brand, including Southeast Asia Satellite TV also a large amount of advertising investment. In addition, we do a good job in product quality, follow-up services, and steadily promote our brand. We believe that brand promotion should also be a gradual process, which requires sustained strength, persists in its own pace, and does not blindly expand. We hope that our new language will become Sony or Addias in the future lighting industry.
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