2012 3D TV smart phone will increase hegemony

At the end of 2011, the government cancelled the old-for-new subsidies policy. The new policy has not yet been introduced. Coupled with the sluggish housing market, the performance of the Jiangmen home appliance market so far this year is a topic of public concern. The reporter learned from the relevant person in charge of interviewing Jiangmen Gome (microblogging), Jiangmen Suning and Hengheng generators that although the specific circumstances of each home are different, the home appliance market has increased compared with the same period of last year, and 3D TVs are sought after. Large sales of products are common ground.

Performance Manager Su Ning's marketing business manager Shuo told reporters that sales growth has been increased compared with the same period last year. Sales of Jiangmen Suning during the Spring Festival this year increased by 70% compared to the same period of last year, especially after two or three days of the year and days after the fourth year of the New Year. ,Sales increased significantly; Jiangmen Gome Marketing Director Lu Lei told reporters that compared with the same period last year increased; Hengfa Marketing Department Mr. Huang said that the market performance was significantly better than last year. For the impact of the cancellation of the old-for-new subsidy policy on the market, Lui believes that it is more obvious, prompting many consumers to purchase home appliances in advance, which is equivalent to diverting part of the Spring Festival sales; the relevant person in charge of Suning and Hengheng Electric Appliances believes that the impact is not significant. The store itself has launched a relatively large preferential concession activity, which to a certain extent has made up for the impact of the cancellation of the trade-in policy. Therefore, consumers do not feel any significant price difference when they purchase.

"This year will be the year for the popularity of 3D TVs."

"If 2011 is the year of popularity of LED TVs, then 3D TV is undoubtedly the protagonist of this year's TV market." Gore, Marketing Director of Gome, "A lot of consumers knew 3D TV before, but it was a lot to see the lively 2012. After the New Year's Day 3D channel was launched, a turnaround took place, and consumers who came to the store will almost inquire about issues related to 3D TVs, and their sales have also increased significantly.”

The reporter visited home appliance stores after the Spring Festival and found that some consumers staggered the pre-holiday 3D TV consumption peak, hoping to find cheaper 3D TVs in the off-season after the holiday season and before launching new products. Manager Su said that compared with other categories of household appliances, during the Spring Festival, 3D TVs are “unique”. On the one hand, they are heavily promoted by manufacturers; they are the focus of marketing promotion; on the other hand, they are price concessions, such as 40-inch domestic 3D TVs. 3000 yuan, to allow most consumers to accept.

Sales of smart phones and SLRs are big. "Sales of smart phones, SLRs, and other digital products are beyond our imagination, especially Samsung smartphones have been ranked first in the sales charts." Luray said, "The main reason is that during the winter vacation, many students Holidays have become the main force of purchase, and Gome has made adequate preparations in terms of marketing and stocking, and it can well meet the needs of the market.” Manager Su of Suning Appliance also stated that the sales of smart phones and other digital products are the Spring Festival. The indispensable power of household appliances sales during the period, “Samsung smart phones, for example, have been buoyed by consumers. In fact, there are several models, but they meet the needs of consumers in terms of functionality, and at the same time, they are cheaper than Apple. Therefore, it is very attractive to young consumers."

In 2012, Lu Lei, director of marketing for Jiangmen Gome, has plans to remain cautiously optimistic about this year's home appliance digital market. From February 24 to 26, a large-scale promotion will be held for the 7th anniversary of Jiangmen's Gome. In the next year, there may be three more branches. Manager Su, who is responsible for Jiangmen Suning's marketing business, told reporters that in terms of promotions, this year will allow consumers to buy better products through group purchases and other activities. In terms of stores, Suning Port Road Branch will be upgraded to a national flagship store in Suning. Jiangmen Suning’s sales are expected to increase by about 30%. Mr. Huang of Heng Generator Market Department expressed his preference for this year's market. He estimated that the small recovery of the property market will have a positive effect on the home appliance market. It is expected that Hengfa’s sales will increase by 20%-30% this year. Hengfa plans to add two or three more stores this year. The Hengfa Fengle Road store will be the fastest. Opened in March.