[Source: LED Engineering's "LED lighting channel" 2013, No. 5 (total of 41) reporter / clear your heart]
After 30 years of industrial precipitation, China’s Dengdu Ancient Town is now moving towards the world’s lights. At present, the lighting lighting industry in Guzhen is facing the development needs of upgrading from a pure industrial supply chain enterprise to a comprehensive service platform.
As the largest town in the ancient town, the Star Alliance Lighting Plaza, which is the most intensive brand, is positioned as “the world's top lighting brand center & international LED lighting light effect experience museumâ€. The "Star Alliance" has a total construction area of ​​nearly 360,000 square meters. It has three major exhibition halls: the international top lighting brand pavilion, the international LED light effect experience hall and the China high-end lighting brand pavilion.
Among the many professional store models, the specific operational strategy of Star Alliance is undoubtedly attractive. The following are explained from the six aspects of investment, image, service and management:
Merchants gather high-end brand enterprises at home and abroad
The International Brand Pavilion directly introduces dozens of the world's top lighting brands, setting up China's only headquarters to become the world's brand center; the international LED brand pavilion will optimize the LED brand with international influence to build LED light effect interpretation center; China Brand Pavilion We will strictly select domestic high-end lighting lighting brands to set up an image exhibition area and share the same stage with international brands.
Relying on the advantages of the local industrial cluster, the company will expand the brand influence of the international lighting and lighting market by means of cluster direct sales and increase market share.
Trend International LED Light Effect Experience Hall
From a professional point of view, the idea of ​​Starlight Alliance to create an international lighting and light experience pavilion is in line with the current trend of development. At this time, creating a display hall based on LED lighting is exactly what the Chinese lighting industry needs most.
The Star Alliance has set up a 40,000 square meter LED zone. It plans to absorb more than 100 European, American, Japanese and Korean countries and mainland China, Taiwan and other countries and regions with international influence LED lighting brands, directly establish image and marketing headquarters, and create a light interpretation center.
Marketing to create a system of fine platform
When the competition in the lighting market is becoming more and more fierce, marketing management has become the top priority of professional hypermarket operations. Starlight Alliance has outstanding performance in “marketing†both in its own image creation and in helping to promote merchant brand promotion.
At the beginning of the project operation, Star Alliance developed a series of targeted programs, integrated marketing, to achieve a win-win situation for the market, merchants, consumers, fully reflects the largest store as a lamp, marketing is no longer The simple advertising dispute is no longer a simple promotion dispute, but to master the overall marketing, establish a strong marketing system, constantly change the marketing method, and achieve a fine marketing model.
First-class model with unique service
Professional hypermarkets have shifted from property management to management services, and services have gradually moved toward standardization and improvement. Based on this, the Star Alliance can strengthen the country and develop to the international level with a steady state. With the service concept of “Developing the dream for the high-end brand and always striving for the firstâ€, the Starlight Alliance puts the partner's sales and marketing effect in the first place with the enterprise spirit of “integrity, diligence, pragmatism and innovationâ€.
It creates a unique service and management model, in which each measure and every link is designed to better serve the enterprises and buyers and better enhance their own benefits. Under the situation of increasingly fierce competition in the industry, Star Alliance is deeply aware that it is an indispensable foundation for growth to build a professional hypermarket with a long-term foundation.
Showcase the lighting culture enjoyment experience
The Star Alliance is very particular about the display and three-dimensional display of lighting and lighting, reflecting the cultural atmosphere of the store, creating an environment of elegant living, lighting decoration, home interior aesthetics, etc., so that customers have the feeling of enjoying the lighting, and strongly attract customers to spend and purchase lighting.
Shopping guides are also an experience. Starlight Alliance attaches great importance to the sales guide role of the guides, and manages the purchase of the on-site shopping guides. The guides that the manufacturers send to the market must meet the requirements. The store will conduct quality appraisal of the terminal shopping guides stationed by the manufacturers, and qualified for the post; the contents of the appraisal generally include basic sales quality, reception etiquette, basic knowledge of lighting lighting, lighting consumption, reception complaints, etc.
Mature and caring brand service
Starlight Alliance's operators have operated well-known stores such as Century Lighting Plaza, Times Lighting Plaza, World Trade Lighting Expo Center, and Taikoo Lighting Plaza. The operation methods are mature and it is a strong guarantee for Star Alliance itself to build a strong professional store brand.
In today's world, brands, everywhere; brands, all the time; brands, affecting people's lives; brands, carrying the value of always surpassing the performance of the product itself.
Brand companies, brand products, well-known trademarks, brand reputation, and popularity are judged by consumers and determined by the market.
Star Alliance has the world's top business ideas and strategies to match, and will truly grow into an industry-seeking role model.
After 30 years of industrial precipitation, China’s Dengdu Ancient Town is now moving towards the world’s lights. At present, the lighting lighting industry in Guzhen is facing the development needs of upgrading from a pure industrial supply chain enterprise to a comprehensive service platform.
As the largest town in the ancient town, the Star Alliance Lighting Plaza, which is the most intensive brand, is positioned as “the world's top lighting brand center & international LED lighting light effect experience museumâ€. The "Star Alliance" has a total construction area of ​​nearly 360,000 square meters. It has three major exhibition halls: the international top lighting brand pavilion, the international LED light effect experience hall and the China high-end lighting brand pavilion.
Among the many professional store models, the specific operational strategy of Star Alliance is undoubtedly attractive. The following are explained from the six aspects of investment, image, service and management:
Merchants gather high-end brand enterprises at home and abroad
The International Brand Pavilion directly introduces dozens of the world's top lighting brands, setting up China's only headquarters to become the world's brand center; the international LED brand pavilion will optimize the LED brand with international influence to build LED light effect interpretation center; China Brand Pavilion We will strictly select domestic high-end lighting lighting brands to set up an image exhibition area and share the same stage with international brands.
Relying on the advantages of the local industrial cluster, the company will expand the brand influence of the international lighting and lighting market by means of cluster direct sales and increase market share.
Trend International LED Light Effect Experience Hall
From a professional point of view, the idea of ​​Starlight Alliance to create an international lighting and light experience pavilion is in line with the current trend of development. At this time, creating a display hall based on LED lighting is exactly what the Chinese lighting industry needs most.
The Star Alliance has set up a 40,000 square meter LED zone. It plans to absorb more than 100 European, American, Japanese and Korean countries and mainland China, Taiwan and other countries and regions with international influence LED lighting brands, directly establish image and marketing headquarters, and create a light interpretation center.
Marketing to create a system of fine platform
When the competition in the lighting market is becoming more and more fierce, marketing management has become the top priority of professional hypermarket operations. Starlight Alliance has outstanding performance in “marketing†both in its own image creation and in helping to promote merchant brand promotion.
At the beginning of the project operation, Star Alliance developed a series of targeted programs, integrated marketing, to achieve a win-win situation for the market, merchants, consumers, fully reflects the largest store as a lamp, marketing is no longer The simple advertising dispute is no longer a simple promotion dispute, but to master the overall marketing, establish a strong marketing system, constantly change the marketing method, and achieve a fine marketing model.
First-class model with unique service
Professional hypermarkets have shifted from property management to management services, and services have gradually moved toward standardization and improvement. Based on this, the Star Alliance can strengthen the country and develop to the international level with a steady state. With the service concept of “Developing the dream for the high-end brand and always striving for the firstâ€, the Starlight Alliance puts the partner's sales and marketing effect in the first place with the enterprise spirit of “integrity, diligence, pragmatism and innovationâ€.
It creates a unique service and management model, in which each measure and every link is designed to better serve the enterprises and buyers and better enhance their own benefits. Under the situation of increasingly fierce competition in the industry, Star Alliance is deeply aware that it is an indispensable foundation for growth to build a professional hypermarket with a long-term foundation.
Showcase the lighting culture enjoyment experience
The Star Alliance is very particular about the display and three-dimensional display of lighting and lighting, reflecting the cultural atmosphere of the store, creating an environment of elegant living, lighting decoration, home interior aesthetics, etc., so that customers have the feeling of enjoying the lighting, and strongly attract customers to spend and purchase lighting.
Shopping guides are also an experience. Starlight Alliance attaches great importance to the sales guide role of the guides, and manages the purchase of the on-site shopping guides. The guides that the manufacturers send to the market must meet the requirements. The store will conduct quality appraisal of the terminal shopping guides stationed by the manufacturers, and qualified for the post; the contents of the appraisal generally include basic sales quality, reception etiquette, basic knowledge of lighting lighting, lighting consumption, reception complaints, etc.
Mature and caring brand service
Starlight Alliance's operators have operated well-known stores such as Century Lighting Plaza, Times Lighting Plaza, World Trade Lighting Expo Center, and Taikoo Lighting Plaza. The operation methods are mature and it is a strong guarantee for Star Alliance itself to build a strong professional store brand.
In today's world, brands, everywhere; brands, all the time; brands, affecting people's lives; brands, carrying the value of always surpassing the performance of the product itself.
Brand companies, brand products, well-known trademarks, brand reputation, and popularity are judged by consumers and determined by the market.
Star Alliance has the world's top business ideas and strategies to match, and will truly grow into an industry-seeking role model.
Coupletech Co., Ltd., manufactures, develops and markets a variety of optical crystals which are widely used in the field of optoelectronics, Coupletech product line consists of all kinds of crystal: laser crystals including Nd:YVO4, Nd:YAG, Diffusion Bonded Composite Crystal, Cr:YAG, Nd:YLF etc.; Nonlinear optical ( NLO ) crystals, including KTP, KTA, BIBO, LBO, BBO, DKDP, KDP, LiNbO3 crystal, etc.; Fluoride crystals including CaF2, BaF2, MgF2; Periodically poled crystals: PPLN crystal, MgO:PPLN crystal. We combine high and strict quality manufacturing to supply our products at the most attractive price. We also provide Ti: Sapphire, TGG, AGS, ZGP and other crystals for laser and telecom industries.
Coupletech's Optical Crystal combined with our wide experience and deep technology, we are able to deliver the optimum solution for your applications. We are flexible in customized products and features in high surface accuracy, high surface quality, high flatness. We are also well experienced in the high laser damage threshold AR coatings and HR coatings.
Optical Crystal
Optical Crystal,Laser Crystal,Nonlinear Optical Crystal,Magneto-Optic Crystal
Coupletech Co., Ltd. , https://www.coupletech.com