[Source: Engineering LED's "LED lighting sources," 2013, No. 5 (total of 41)]
Recently, the public has fallen in love with the "wet body and diving" TV program. Although the design of the program itself is quite controversial, it is because the star has taken off the stage, and it has created the "eyeball economy."
This is somewhat similar to the LED application field this year. Although it is still in the foggy stage, the performance of conventional products has been stable, and the “outerwear†with high price is similar to the price of traditional lighting. Not only the engineering party asks for it or even directly requests it. End consumers are also willing to pay the bill.
Wholesale, distribution, and retail are all profitable, and sales have followed. Some of the accessories that caused the most price drop last year, such as lamp beads and aluminum substrates, were out of stock this year, and even 5%-7% of the price increase clearly outperformed CPI.
It is no wonder that some manufacturers lamented: In the past few years, the market has struggled to grasp the temper of LED terminals. "Wang, manufacturers are busy, busy with chickens and dogs jumping; light, manufacturers are dead, and prices are falling."
In any case, after experiencing the money-burning channels of last year and the previous year, many "first step" manufacturers have not been promoted to this day, but at least they have begun to taste the sweetness of "channel is king."
"Last year's LED performance of more than 9 million yuan has been considered good, but seeing the momentum of the first quarter of this year, I dare to sign a 16 million yuan 2013 annual sales guarantee at the manufacturer." Hefei, a LED brand provincial operator For the caper.
After the Spring Festival, the LED channel wakes up hunger and thirst. Regardless of the project or distribution channels, sales have doubled year-on-year. The situation seems to have returned to the era of energy-saving lamps ten years ago, comparable to the T5 era five years ago.
In those years, T5 fluorescent lamps were the outbreak of terminal demand, which was caused by the professional single-item enterprises to seize the market and the slow response of traditional lighting manufacturers. Subsequently, professional single-product enterprises gradually extended the product line, which impacted the original brand structure, and thus laid the industry positioning of professional mainstream brands.
After a night of dreams, those years, those things, those people, those constant reincarnations reappeared in reality. There are many “spits†in reality, and how beautiful memories are. Those who wish to take advantage of the LED boom to gain a voice in the industry should not stop in the memory.
It is true that although the lighting market cake has grown every year, it will never become two. LEDs penetrated sharply and naturally squeezed the position of traditional lighting.
“The sales are greatly affected, but the LED products of traditional lighting companies are not strong†is the consensus view of traditional lighting distributors everywhere. It seems that how to transform LED is not only the heart of the manufacturing enterprise, but also the source of trouble for dealers.
During the transition period of industry and terminal, the channels of traditional lighting enterprises are also facing the “big testâ€, and it still needs time to test the results.
As the product and brand changed, the interest pattern was loosened, and the loyalty of agents and distributors was shaken; or the LED brand directly cut into the distribution system of the city, and the channel was flattened in advance. The original traditional provincial logistics giants are likely to be left aside.
Through the original business relationship, the LED products of the traditional cooperative manufacturers are naturally easy to mention the "schedule" of the business, but whether the traditional enterprise can control the LED products is still unknown; the marketing concept of the traditional enterprise is worth learning, but stays more On the basis of past experience, in the era of LEDs that speak with data, the traditional “one shop, two return points, three stars†seems to have insufficient stamina... Of course, the influence of traditional lighting brands and channels is self-evident, many years. Under the accumulation, some end consumers or engineering buyers will still buy the "brand inertia" account.
However, we should be more clear: Many NVC lighting agents are not aware of the situation of Dehao Runda. Can you still hope that they can put the LED chips on this note?
Recently, the public has fallen in love with the "wet body and diving" TV program. Although the design of the program itself is quite controversial, it is because the star has taken off the stage, and it has created the "eyeball economy."
This is somewhat similar to the LED application field this year. Although it is still in the foggy stage, the performance of conventional products has been stable, and the “outerwear†with high price is similar to the price of traditional lighting. Not only the engineering party asks for it or even directly requests it. End consumers are also willing to pay the bill.
Wholesale, distribution, and retail are all profitable, and sales have followed. Some of the accessories that caused the most price drop last year, such as lamp beads and aluminum substrates, were out of stock this year, and even 5%-7% of the price increase clearly outperformed CPI.
It is no wonder that some manufacturers lamented: In the past few years, the market has struggled to grasp the temper of LED terminals. "Wang, manufacturers are busy, busy with chickens and dogs jumping; light, manufacturers are dead, and prices are falling."
In any case, after experiencing the money-burning channels of last year and the previous year, many "first step" manufacturers have not been promoted to this day, but at least they have begun to taste the sweetness of "channel is king."
"Last year's LED performance of more than 9 million yuan has been considered good, but seeing the momentum of the first quarter of this year, I dare to sign a 16 million yuan 2013 annual sales guarantee at the manufacturer." Hefei, a LED brand provincial operator For the caper.
After the Spring Festival, the LED channel wakes up hunger and thirst. Regardless of the project or distribution channels, sales have doubled year-on-year. The situation seems to have returned to the era of energy-saving lamps ten years ago, comparable to the T5 era five years ago.
In those years, T5 fluorescent lamps were the outbreak of terminal demand, which was caused by the professional single-item enterprises to seize the market and the slow response of traditional lighting manufacturers. Subsequently, professional single-product enterprises gradually extended the product line, which impacted the original brand structure, and thus laid the industry positioning of professional mainstream brands.
After a night of dreams, those years, those things, those people, those constant reincarnations reappeared in reality. There are many “spits†in reality, and how beautiful memories are. Those who wish to take advantage of the LED boom to gain a voice in the industry should not stop in the memory.
It is true that although the lighting market cake has grown every year, it will never become two. LEDs penetrated sharply and naturally squeezed the position of traditional lighting.
“The sales are greatly affected, but the LED products of traditional lighting companies are not strong†is the consensus view of traditional lighting distributors everywhere. It seems that how to transform LED is not only the heart of the manufacturing enterprise, but also the source of trouble for dealers.
During the transition period of industry and terminal, the channels of traditional lighting enterprises are also facing the “big testâ€, and it still needs time to test the results.
As the product and brand changed, the interest pattern was loosened, and the loyalty of agents and distributors was shaken; or the LED brand directly cut into the distribution system of the city, and the channel was flattened in advance. The original traditional provincial logistics giants are likely to be left aside.
Through the original business relationship, the LED products of the traditional cooperative manufacturers are naturally easy to mention the "schedule" of the business, but whether the traditional enterprise can control the LED products is still unknown; the marketing concept of the traditional enterprise is worth learning, but stays more On the basis of past experience, in the era of LEDs that speak with data, the traditional “one shop, two return points, three stars†seems to have insufficient stamina... Of course, the influence of traditional lighting brands and channels is self-evident, many years. Under the accumulation, some end consumers or engineering buyers will still buy the "brand inertia" account.
However, we should be more clear: Many NVC lighting agents are not aware of the situation of Dehao Runda. Can you still hope that they can put the LED chips on this note?
For diifferent USB types, micro USB, mini USB, etc. The logo, color or shape can all made as customers' requirement. With more than ten years of experience and capabilities assisting our customers in various industry, ETOP would be confident to be your qualified AVL and reliable manufacturing partner.
Related Products:usb cable,Micro Usb Cable,Usb Data Cable.
Data Cable,Data Flexible Electrical Magnetic Cable,Usb Data Cable,Micro Usb Cable,USB Connector
ETOP WIREHARNESS LIMITED , https://www.etopwireharness.com