Refrigerator retail volume fell 12.5% ​​MoM

In the whole year of last year, the refrigerator industry was in a declining sales trend. In the first half of this year, affected by policies, the refrigerator industry showed a clear warming trend. However, with the withdrawal of energy-saving subsidies, some industry insiders analyzed that the refrigerator industry will enter a sales trough in the second half of the year. The sales volume will also be affected throughout the year and it is expected that the sales growth of refrigerators will be only around 2%-3% for the whole year.

In the first half of the refrigerator industry warmer

According to statistics, in the first half of 2013, the cumulative sales volume of the refrigerator market was 17.088 million units, an increase of 21% over the same period of the previous year. The growth was mainly due to the impact of the energy-saving subsidy policy and the impact of the May 1 holiday promotion and energy-saving subsidy policies. The increase in the refrigerator market was significant.

From the export data, from January to May 2013, China’s refrigerator product exports were 14.409 million units, an increase of 5.5% over the same period of last year, and the export value was 2 billion US dollars, an increase of 6.2% over the same period of 2012. Look, the refrigerator export increased only slightly in the first quarter. After entering the peak season, the export volume decreased year-on-year.

Refrigerator retail volume fell 12.5% ​​MoM

Data from Ovid Consulting showed that in the last week of July (07.22-07.28), the total retail sales of refrigerators monitored was 193,000 units, down by 12.5% ​​from the previous month and down by 3.5% year-on-year. Retail sales were 510 million yuan, a decrease of 15.8 million from the previous quarter. %, down 0.4% year-on-year. From the perspective of the specific segments of the market, sales of high-end products are also declining. According to the data, the share of refrigerators/door-to-door products is 11.8%, a decrease of 0.8 percentage points from the previous quarter.

In terms of price, the average retail price of the refrigerator market was 2,654 yuan, a 3.8% decrease from the previous week, and the share and price of refrigerator products that were included in the energy-saving market were also declining. Among them, the refrigerator's final product share was 53.5%, a decrease of 3.3% from the previous month, and the refrigerator energy-saving market. The average price was 2,953 yuan, a decrease of 1.2 percentage points from the previous quarter.

Significant improvement in the short term

With the exit of the energy-saving subsidy policy, the refrigerator market has entered a trough stage. In the entire refrigerator market in June, there was a turbulent trend. There was also a state of the wait-and-see performance of the real estate market. The signs of improvement in the refrigerator market in the short term were not obvious. In the second half of the year, the refrigerator market will have Turning to a cold trend, sales growth of refrigerators throughout the year is expected to remain at 2%-3%.

Some insiders believe that the refrigerator market has turned cold in the second half of the year and may see negative growth in the third quarter, and the downward trend will remain until the fourth quarter. As the policy enters an empty window period, the dramatic increase in the refrigerator market will be difficult to recover. Now, the signs of improvement in the short term are also not obvious.