[Text|High-tech LED Chengdu Station reporter He Xinling] On November 11 this year, Tmall Taobao once again set off a wave of online shopping, and the total sales volume was refreshed again. According to data released by Alibaba, as of 24:00 on November 11, 2014, the cumulative turnover of Tmall Taobao reached 57.1 billion yuan, an increase of 21 billion yuan over the transaction volume last year.
The LED lighting industry e-commerce also achieved a lot of results on the same day, "double eleven" just passed, the major brands began to "sun" transcripts.
Op Lighting has topped the list with sales of 84,219,135 yuan. NVC, Otto, Philips, Oscarus and Shiyuan are close behind, and the sales of these six flagship stores have exceeded 10 million. The sales of 55 lighting stores represented by Panasonic, Kolo and Chau Ming Hanyuan all exceeded one million.
Among them, the official flagship store of Ou Pu Lighting, the flagship store of Otto Furniture, the flagship store of Oslo, the flagship store of Shiyuan, the official flagship store of NVC, and the flagship store of Yueying Kayton became the most popular six stores.
Philips erupted almost equal sales crown <br> <br> Lynx platform, according to data display, LED lamps lighting selling brands list the top eight are: Op, NVC, the Austrian duo, AJ Ross, Philips, World source, Panasonic, Moon Shadow Kayton. The top three brands of light source brands are Op, Philips and NVC.
According to Mr. Yang, a Philips lighting distributor, Philips began stocking up for the “Double Eleven†a month ago, with light source products accounting for more than 50%.
Not only Philips, but also the top-ranking Opus, Chau Ming Hanyuan, and Oduo brands in the last year's Singles sales have also prepared for this year's sales frenzy, LED ceiling lamps, crystal lamps, downlights and other conventional products. The stocking was completed a month ago.
Huayi Lighting, which is well-known in the terminal market, has also performed very well in channel construction. Taking e-commerce channels as an example, the sales of online products of “Double Eleven†Huayi Lighting last year reached more than 2 million this year. The sales of Double Elevens successfully exceeded 8.2 million and successfully ranked among the top 20 lighting brands.
"Double Eleven" light source products turnover list (top 3)
LED ceiling into selling <br> <br> king when it comes to products, the Lynx platform Taobao's best-selling products to belong LED ceiling light, and its turnover accounting for more than 50%. The original price of 10W modern minimalist LED ceiling Lamp is 149 yuan, and the price of "double eleven" is only 49 yuan. The number of transactions of this lamp exceeded 27,000 in November, of which "Double Eleven" was sold on the same day. More than 8,000 pieces.
According to Tmall data, in the hot-selling products list, the number of ceiling lamps accounted for 51.51% of the total number of lamps sold. Followed by chandeliers, accounting for 36.37%, the proportion of downlights and desk lamps were 7.95% and 7.21%, respectively, and the proportion of sales of spotlights and other lamps was relatively small.
Double eleven lamps hot sale category list (data from Tmall)
Whether it is a light source product or a home product, the online sales performance of the "Double Eleven" day has reached a record high. In contrast, the terminal store seems to be a little powerless.
The physical store was "electric" very hurt "double eleven" on the same day, the reporter visited two professional lighting stores in Chengdu, and visited the store dealers.
Although on the day of “Double Eleven†and around the Double Eleven, Chengdu Aiguangbao West Lighting Purchasing Center, Huahuang Home MALL, and Dingli Light Huanggang respectively held large-scale lighting promotion activities, and there were distributors from all over Sichuan on the same day. Consumers went to buy lamps, but the popularity was obviously not catching up with the lighting promotions in May and August this year.
“The influence of e-commerce is one of them. The price of e-commerce products is cheap. What is more important is that the lighting industry activities are too close, which is also an important reason for sales.†He Jinghui, a distributor of Qufu Lighting, told reporters.
He said, for example, in April this year, the lighting city held a promotion event. The customer took dozens of lights here. When the promotion was held in August, the last time the lights were sold out, they could be cheaper. Take some. However, if the promotion was held in October, it will be held again in November. If the customer's lights are not sold out, they will not buy the lights.
In the dealer's view, holding a promotion, the next month, the business is not very good, even in the peak season. From this point of view, it is not ideal for lighting cities to rely on activities to compete with e-commerce.
"Double eleven is the world of online merchants. As a physical store, we are also very hurt. The price is not enough for e-commerce. This is a fatal weakness. Originally, sales have been very difficult, and e-commerce has made it difficult for physical stores. Difficult. Just like the crystal lamps in our store, the basics are more than one thousand yuan, and the same style on the Internet only buys more than 400 yuan. If the manufacturers can balance the benefits of online and offline, or combine the two, this is the only It is a long-term development plan."
Electricity supplier not only of others but also can be your <br> <br> It is understood by the lighting retail electricity supplier worst hit, lighting retail store business and out constantly replaced. Is there no solution for the physical store?
Philips lighting distributor Yang Donghua believes that physical stores will not be completely eliminated, even if the industry reshuffle is only some uncompetitive. Even if the e-commerce is re-fired, it must rely on the physical store to support it. As a dealer, it can give suggestions to the manufacturers and reduce the impact on the interests of the physical stores. For example, it is recommended that manufacturers differentiate their online and offline operations, and distinguish between online products and offline products.
Wen Jiangbo, the person in charge of Aijia Lighting, believes that the trend should be followed, and dealers can also do e-commerce. Its home-based products and LED Light source products have been sold online.
For wholesalers such as Honghui Lighting, the impact of e-commerce is relatively small, and it has already made a name for itself in the local area. It will not sell sales of LEDs to thousands of households. The suggestion of the person in charge is that the channel should be "specialized", not to think about doing "all", not every dealer is suitable for e-commerce.
(How do dealers face e-commerce? We will continue to report and make a special report on the upcoming 17th issue of LED Lighting Channels in 2014.)
The LED lighting industry e-commerce also achieved a lot of results on the same day, "double eleven" just passed, the major brands began to "sun" transcripts.
Op Lighting has topped the list with sales of 84,219,135 yuan. NVC, Otto, Philips, Oscarus and Shiyuan are close behind, and the sales of these six flagship stores have exceeded 10 million. The sales of 55 lighting stores represented by Panasonic, Kolo and Chau Ming Hanyuan all exceeded one million.
Among them, the official flagship store of Ou Pu Lighting, the flagship store of Otto Furniture, the flagship store of Oslo, the flagship store of Shiyuan, the official flagship store of NVC, and the flagship store of Yueying Kayton became the most popular six stores.
Philips erupted almost equal sales crown <br> <br> Lynx platform, according to data display, LED lamps lighting selling brands list the top eight are: Op, NVC, the Austrian duo, AJ Ross, Philips, World source, Panasonic, Moon Shadow Kayton. The top three brands of light source brands are Op, Philips and NVC.
According to Mr. Yang, a Philips lighting distributor, Philips began stocking up for the “Double Eleven†a month ago, with light source products accounting for more than 50%.
Not only Philips, but also the top-ranking Opus, Chau Ming Hanyuan, and Oduo brands in the last year's Singles sales have also prepared for this year's sales frenzy, LED ceiling lamps, crystal lamps, downlights and other conventional products. The stocking was completed a month ago.
Huayi Lighting, which is well-known in the terminal market, has also performed very well in channel construction. Taking e-commerce channels as an example, the sales of online products of “Double Eleven†Huayi Lighting last year reached more than 2 million this year. The sales of Double Elevens successfully exceeded 8.2 million and successfully ranked among the top 20 lighting brands.
"Double Eleven" light source products turnover list (top 3)
LED ceiling into selling <br> <br> king when it comes to products, the Lynx platform Taobao's best-selling products to belong LED ceiling light, and its turnover accounting for more than 50%. The original price of 10W modern minimalist LED ceiling Lamp is 149 yuan, and the price of "double eleven" is only 49 yuan. The number of transactions of this lamp exceeded 27,000 in November, of which "Double Eleven" was sold on the same day. More than 8,000 pieces.
According to Tmall data, in the hot-selling products list, the number of ceiling lamps accounted for 51.51% of the total number of lamps sold. Followed by chandeliers, accounting for 36.37%, the proportion of downlights and desk lamps were 7.95% and 7.21%, respectively, and the proportion of sales of spotlights and other lamps was relatively small.
Double eleven lamps hot sale category list (data from Tmall)
Whether it is a light source product or a home product, the online sales performance of the "Double Eleven" day has reached a record high. In contrast, the terminal store seems to be a little powerless.
The physical store was "electric" very hurt "double eleven" on the same day, the reporter visited two professional lighting stores in Chengdu, and visited the store dealers.
Although on the day of “Double Eleven†and around the Double Eleven, Chengdu Aiguangbao West Lighting Purchasing Center, Huahuang Home MALL, and Dingli Light Huanggang respectively held large-scale lighting promotion activities, and there were distributors from all over Sichuan on the same day. Consumers went to buy lamps, but the popularity was obviously not catching up with the lighting promotions in May and August this year.
On the 11th day, Chengdu Love Light Fort also held a 2nd anniversary lighting promotion.
“The influence of e-commerce is one of them. The price of e-commerce products is cheap. What is more important is that the lighting industry activities are too close, which is also an important reason for sales.†He Jinghui, a distributor of Qufu Lighting, told reporters.
He said, for example, in April this year, the lighting city held a promotion event. The customer took dozens of lights here. When the promotion was held in August, the last time the lights were sold out, they could be cheaper. Take some. However, if the promotion was held in October, it will be held again in November. If the customer's lights are not sold out, they will not buy the lights.
In the dealer's view, holding a promotion, the next month, the business is not very good, even in the peak season. From this point of view, it is not ideal for lighting cities to rely on activities to compete with e-commerce.
"Double eleven is the world of online merchants. As a physical store, we are also very hurt. The price is not enough for e-commerce. This is a fatal weakness. Originally, sales have been very difficult, and e-commerce has made it difficult for physical stores. Difficult. Just like the crystal lamps in our store, the basics are more than one thousand yuan, and the same style on the Internet only buys more than 400 yuan. If the manufacturers can balance the benefits of online and offline, or combine the two, this is the only It is a long-term development plan."
Electricity supplier not only of others but also can be your <br> <br> It is understood by the lighting retail electricity supplier worst hit, lighting retail store business and out constantly replaced. Is there no solution for the physical store?
Philips lighting distributor Yang Donghua believes that physical stores will not be completely eliminated, even if the industry reshuffle is only some uncompetitive. Even if the e-commerce is re-fired, it must rely on the physical store to support it. As a dealer, it can give suggestions to the manufacturers and reduce the impact on the interests of the physical stores. For example, it is recommended that manufacturers differentiate their online and offline operations, and distinguish between online products and offline products.
Wen Jiangbo, the person in charge of Aijia Lighting, believes that the trend should be followed, and dealers can also do e-commerce. Its home-based products and LED Light source products have been sold online.
For wholesalers such as Honghui Lighting, the impact of e-commerce is relatively small, and it has already made a name for itself in the local area. It will not sell sales of LEDs to thousands of households. The suggestion of the person in charge is that the channel should be "specialized", not to think about doing "all", not every dealer is suitable for e-commerce.
(How do dealers face e-commerce? We will continue to report and make a special report on the upcoming 17th issue of LED Lighting Channels in 2014.)
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