Kitchen appliances against the city's high-end intelligent development

According to statistics, the total size of China's home appliance market in 2014 was 1159.6 billion yuan, a 4.8% decrease from 2011. In this environment, kitchen power has risen against the market and has experienced rapid growth. Industry insiders believe that in the next five years, the average annual compound growth rate of the domestic kitchen and electric industry will exceed 15%, and it will present a trend of high-end and intelligent development.

In recent years, the market size of kitchen appliances has grown at a rate of more than 30% each year. The gross output value of the domestic kitchen appliances industry has exceeded 150 billion yuan and has become a pillar industry of the household appliance industry. Relative to the color TV, refrigerator, washing machine market growth has become more stable and the penetration rate is close to saturation, kitchen electricity growth is considerable.

The three types of mature, growth, and potential constitute the current product structure of kitchen appliances in China. Among them, mature products such as Range Hoods, induction cookers and microwave ovens have a long development time in China, and the market scale has exceeded 10 billion yuan, becoming the main force in the kitchen and electric industry. Growth products have also developed rapidly in recent years. Representatives such as soya-bean milk makers have maintained an ultra-high growth rate of more than 40% in recent years, and the market size has also exceeded 10 billion yuan. The development potential of potential products such as bread machines and noodle makers is also quite good in recent years.

At present, China's kitchen electricity market is far from being effectively exploited, and the penetration rate of rural kitchen appliances is obviously insufficient. With the acceleration of urbanization in China, kitchen appliances have broad prospects for development in the future. The change of residents' lifestyle has also led to the development of kitchen appliances. Today, more and more people choose to go home to cook in order to save money. Traditional cooking methods are large in smoke and troublesome and time-consuming. Microwave ovens, induction cookers and other kitchen appliances become the preferred cooking tools because of their advantages such as quickness, convenience, multi-function, and ability to maintain nutrition. People who have no cooking experience can also make delicious meals through the various features of kitchen appliances.

With 80, 90 gradually become the main group of social consumption, and the purchasing power has generally risen, the concept of consumption has become younger, brand, quality and other characteristics, they have higher acceptance of high-end, smart products for kitchen appliances. Avant-garde fashion, health functions, and more energy-efficient high-end products will become the main force driving the growth of the kitchen appliance market. Kitchen electrical products are gradually moving closer to the development of intelligence, in line with the young consumers' consumption mentality and living habits. For example, the boss introduced a mobile phone APP intelligent control range hood, you can remotely adjust the wind switch and size through the phone; Midea launched a gas alarm safety stove, with gas alarm, intelligent gas protection and other functions; Siemens launched smart self-cleaning range hood, cumulative After running for 20 hours, the range hood reminds the user that self-cleaning is required, and the user simply presses the “self-cleaning” button and the range hood can complete the self-cleaning for 30 minutes, achieving free washing and disassembling.

In addition, as the living environment changes, more consumers begin to favor the "integrated kitchen." The integrated kitchen not only saves consumers time and energy, but also eliminates the trouble of split installation and improves space utilization. The design of the embedded integrated kitchen is still very fashionable and popular with young people.