YouTube is the world’s largest web original video site with 1 billion users. However, YouTube is facing two attacks: On the one hand, copyright video sites such as Netflix and Amazon have expanded original productions to divert users. On the other hand, the emerging video sites represented by Facebook are digging out well-known producers or “red guysâ€. .
In response to the challenge, YouTube recently announced a new initiative. Will fully fund five YouTube well-known producers and encourage them to create new video shows and episodes. Like Amazon and Netflix, YouTube will own the rights to these homemade programs. This means that YouTube first entered the production of original programming.
YouTube made this announcement at this time and has an industry background. This week, the online video industry will hold the “Brandcast†conference in New York to target the US advertising companies, preview their own exciting programs, and sell video ads in advance.
Several industry sources predict that in New York, YouTube is expected to announce more video content plans. The announcement on Tuesday was just a warm-up.
In the current video ecology of YouTube, producers have produced video programs that can be divided into nearly half of the video advertisements. In addition, if the video channels are paid, producers will also receive part of the user’s monthly subscription fee.
In the new cooperation, YouTube will provide funds for video production. Video copyright will be owned by YouTube, which is classified as proprietary copyrighted programs.
Here are five YouTube funded projects:
"FineBrothers" will create new sitcoms, mainly ruthless taunts on popular singing talents all over the world.
The famous prank video producer "Prank vs.Prank" will create even more pranks under YouTube funding.
Another producer, Joey Graceffa, will produce a murder investigation program.
Ian Hecox and Anthony Padilla (who had previously created the Smosh brand on YouTube) will produce an episode of a theme restaurant that includes crazy children who are out of control, and parents who are anxious to get angry.
DreamWorks Animation's AwesomenessTV video team will produce movies for YouTube within the next two years, and YouTube will receive the premiere copyright.
The American Science and Technology News website "Addiction Technology" commented that YouTube's new plan is similar to Netflix's original drama program that relied on television programs.
Social networking giant Facebook is becoming YouTube’s biggest opponent in the field of original video. A few days ago, Facebook released its first-quarter financial report, in which the number of daily video plays reached a staggering 4 billion times, and only a half a billion years ago.
According to reports from technology media, new video sites such as Facebook and Vessel are contacting YouTube’s well-known video producers to entice them with higher percentages of advertisements. Their percentage of shares is as high as 70%, which is higher than that of YouTube.
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