Cable TV Cablevision will provide Hulu video content to viewers
Hulu may eventually access Cablevision cable box in App form
On April 29, a joint statement was issued by Hulu, a streaming media video service, and Cablevision, a US cable television service provider. The two companies will cooperate and Cablevision will provide Hulu's video content to its viewers. This means that Hulu has infiltrated into traditional television from an Internet-based streaming service.
Cablevision was the first TV operator to achieve such cooperation with video streaming media. This statement is not clear enough. Many specific details are currently not announced. However, they said that the subscription price will be similar to Hulu's existing Hulu Plus membership service (US$8 per month).
Cablevision's COO Kristin Dolan said that this generation of consumers has become accustomed to using the Internet to obtain television content. Regardless of their preferences, what Cablevision is doing is to cater to them.
Tim Connlly, Hulu's senior vice president of distribution, said that even if streaming video services are rapidly growing, there are still huge video audiences who like to watch content on television. So they have to cooperate with TV operators and appear in the eyes of this group of users.
The Re/code article stated that the "significant significance" of this matter is not so significant. This is equivalent to Hulu looking for a distribution channel for his content. However, Hulu is not Netflix and does not have strong self-produced content strength. Therefore, this matter can be understood in the past: In the past, you had to watch television programs that had been broadcast live on TV. You had to turn on the computer or client Hulu, or go to iTunes to buy. . And now, you can order these programs directly on TV.
WSJ learned through some "related parties" that the final form of this cooperation will be Hulu will access Cablevision's cable TV box in the form of an app. Cablevision said more news, please wait for the official release.
Cablevision has been actively looking for ways to reach audiences who only watch TV through online services. Before that, they also actively recklessly cooperated with others. For example, the first television operators who announced that they would access HBO streaming media product HBO Now are also theirs.
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