Samsung TV develops VR field and builds high-end independent VR headset

Domestic TV manufacturers began to deploy VR industry as early as last year. VR products have been released from music cameras, micro-whales, and storms. By this year, storms have provided VR devices with panoramic VR content. VR has become a competition for TV manufacturers. Samsung recently announced its strategic layout in the VR field, with the goal of developing high-end stand-alone VR headsets.


Not only does a smart watch want to go mobile, it becomes a more independent product. Mobile VR thinks so too. In the initial stage of VR development, both Google and Samsung have innovatively launched the glasses box, put the smartphone into the box, and we can get VR virtual reality experience.

Inspired by these two products, many VR devices have also emerged in the country, such as ants as VR, Newman glasses, storm mirrors and big friends glasses. In addition to the design of glasses box, domestic glasses have the design of an all-in-one machine. It does not need to rely on mobile phones at all and can work independently.

However, due to the lack of conditions in terms of brand, performance, and marketing, the all-in-one machine did not really set off a storm in the market. However, as Google and Samsung begin to force independent VR, its status will change.

Recently, there are rumors that Google is creating an independent, wireless VR device, it does not need to connect mobile phones, computers or game consoles.

In addition to Google, another major international manufacturer Samsung is also creating independent VR devices.

Recently, Injong Rhee, director of research and development of Samsung Software and Services, said at the company's developer conference that Samsung is developing a product that surpasses current Gear VR. This new product will support stand-alone use and provide location tracking on high-end products such as Oculus Rift and HTC Vive.

Samsung Gear VR: Depends on Mobile Phones

In the field of mobile VR, the two best-selling devices are Google Cardboard and Samsung Gear VR. Samsung Gear VR is probably the best VR device on the market outside the free Cardbpard paper box. The official estimate for 2016 is Shipments up to 2.5 million units.

However, Samsung is not satisfied with this, Samsung also sees that independent mobile VR is the future. Moreover, Samsung VR can only adapt to some Samsung mobile phones at present, and the coverage is not wide. Gear VR currently supports models such as Galaxy Note 5, Galaxy S7 and Galaxy S7 Edge.

If you own a Samsung flagship mobile phone, then buying Gear VR is a good choice. The price is not expensive, the experience is not bad, and the application is also guaranteed. However, for those who do not have a Samsung Galaxy phone, it is necessary to change the way to experience virtual reality.

In addition, let's take a look at these phones. Most of them are screens with a resolution of 1440 x 2560. However, when they are embedded on the Gear VR, the resolution is not so high, which affects the sharpness of the VR screen.

In addition, Gear VR has a large gap between Oculus and other devices in terms of gestures and motion tracking. The lack of user experience also prompted Samsung to take a step forward.

What does Samsung's stand-alone VR look like?

Samsung executives have said that Samsung's stand-alone VR will also have hands and gesture tracking capabilities, in addition to connecting mobile phones and computers.

If nothing else, Samsung’s standalone VR will include a display, a high-performance processor, and an externally facing camera. On the processor side, Samsung will develop its own Exynos processor optimized for VR.

In order to track the user's head movements, Samsung can install tracking chips in the camera, such as the startup's Movidius chip.

If anyone asks, why should Samsung launch an independent VR? Perhaps we can answer from two aspects. One is the hardware profit, the other is the ecological construction.

As we all know, high-end helmets need the support of expensive PCs, and cheap mobile phone VR devices can cause users headaches. Samsung plans to launch an independent helmet, its audience is clearly mid-market. That is, users can purchase a VR that will not make you dizzy at a small price.

The second point is the ecological construction. Gear VR is currently the best-selling mobile VR device (not comparable to the almost free Google Cardboard), and shipments this year are expected to be around 2.5 million units.

If future Samsung independent VR can also achieve such shipments, then VR content developers will do content around Gear VR, just as developers will give priority to developing applications for the iOS platform. This way, a virtuous circle can be formed. Chains can also be established and even form industry standards. This may be the goal that Samsung wants to achieve more.

How does Oculus see?

Samsung's desire to introduce independent mobile VR reminds us of an interesting issue. At present, Samsung Gear VR is a product of Samsung and Oculus, and the cooperation between the two parties has contributed to the success of Gear VR. This is not just cooperation on the lens, but also the cooperation of the application store. The main content is provided by Oculus.




After Samsung introduced the independent VR, it naturally snatched users of Oculus Rift and HTC Vive. Can these two companies continue to cooperate in the future? Or will the cooperation be terminated after the two parties have become direct competitors?

This problem, I am afraid that even Samsung and Oculus himself did not think well. In any case, Samsung Gear VR, which currently relies on mobile phones, is already able to provide a good virtual reality experience, which makes us look forward to the arrival of Samsung's independent VR.

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