As a huge automobile consumer market, China's car ownership has reached 172 million at the end of 2015, and continues to show a rapid growth trend. It can be predicted that China's demand for auto parts and after-sales service market will increase significantly in the next few years, and the automotive lighting market also has great potential for development.
However, at present, in China's automotive lighting supply chain, from devices, to modules, to lights, joint ventures and foreign-funded manufacturers all occupy a large market share, Chinese local manufacturers can not compete with it.
Local packaging companies are involved in the automotive LED market , and still install
At the device side, current device suppliers are dominated by major international companies such as OSRAM, Nichia, and Lumileds, and most of the vehicle headlights use their devices. In addition, Yiguang, Tongliang, etc. are also actively expanding the market, mainly in the taillights and other fields to seize the share.
Since the OEMs usually require high quality and technical and certification of the lamp supplier, the core technology of the car lighting is relatively closed, so there are few local device manufacturers in the Chinese vehicle supply chain. Big manufacturers can't speak the same day. However, China's major packaging companies are also making efforts in the automotive lighting market through various means, trying to gradually break the monopoly situation.
Anrui Optoelectronics is a joint venture established by Sanan Optoelectronics and Chery Automobile in 2010. In July 2015, Anrui Optoelectronics signed a cooperation agreement with Beiqi Yinxiang, a subsidiary of BAIC Group, to produce LED lamps for automotive lighting and automotive applications for Beiqi Yinxiang, including taillights, signal lights and interior lights. And Anrui Opto's share of the projects provided is not less than 70%. In addition, Anrui's customers include Chery, Beiqi Foton, Zotye and so on. In 2014, Anrui Optoelectronics' revenue was 80 million RMB.
In 2013, Hongli Optoelectronics Co., Ltd., a 100%-owned subsidiary, entered the automotive LED market. The main products of Fo Da signal include automobile signal lights and headlights. Some of them use Hongli LED devices. At present, the main customers are still in the foreign aftermarket, and have not yet cut into the whole vehicle supply chain.
In addition, other Chinese device manufacturers such as Ruifeng, etc., are gradually developing automotive LED product lines, but they are still mainly installed in the future, and the market share is small. It will take time to enter the pre-installation market.
Mainland and Taiwanese manufacturers share the market for lamp modules
On the module side, there are only a handful of local manufacturers in the Chinese market. BYD has its own complete industrial chain, so the lamp modules in its brand models are self-produced. In addition, Feile Audio holds more than 90% of the shares of Shanghai Shengyi Industrial, and its wholly-owned subsidiary Shanghai Chenxi Optoelectronics is also a relatively large-scale local module manufacturer. In 2014, the automotive lighting business revenue was 442 million yuan.
Shenghao Optoelectronics Co., Ltd., a subsidiary of Shengyi Industrial Co., Ltd., was established in 2004. At present, all products are supplied to the original automobile factory, and the larger lamp factories such as Guangzhou Stanley, Changzhou Dayao Visteon, Shanghai Magna Donnelly, Tianjin Stanley, Wuhu AL, Changzhou Xingyu, Changchun Haila, Zhejiang Tianzhu, Fuzhou Xiaoyi Dayi and other close cooperation, product application in FAW-Volkswagen, Shanghai Volkswagen, FAW Audi, Shanghai GM, Guangzhou Honda, FAW Toyota, Changan Ford, Chery, FAW Cars, Zhonghua, Great Wall, Jianghuai and other brand cars. The main products include taillights, brake lights, fog lights, turn signals and interior light modules. In addition, the company also has a car bulb for Osram. In 2014, the company produced and sold more than 80 million sets of lights.
Shengyi Industrial's main car factory customers
In addition, China's headlight module front-loading market is basically occupied by Taiwanese manufacturers. Among them, the largest sharer and the most active manufacturer is Liqing. In 2015, LED lamp module revenue was about 510 million yuan, 90% of which came from the mainland China market.
Liqing was established in 1999. In 2005, it began to develop the LED headlight business. It established the Zhonghe factory lamp assembly line in Taiwan. In 2008, it set up a factory in Shanghai to produce LED modules for vehicles and cut into the Chinese pre-installation market.
The current major customers are local Chinese car manufacturers and joint ventures and foreign-owned car lamps, including Shanghai Xiaoyan, Guangzhou Xiaoyan, Great Wall Motor, BYD and so on. Among them, Great Wall Motor has experienced rapid sales of SUVs in the past two years, and the new models are fully equipped with LED daytime running lights, which has become Liqing’s main source of revenue. It currently accounts for 40% of its revenue share, and the entire series of Great Wall Harvard Model car light modules are supplied by Liqing.
50% of the modules of Shanghai Xiaoyan are also supplied to Liqing. Since 2016, Liqing's LED headlight modules have gradually begun to be shipped, and are supplied to Changan Automobile and Chery Jaguar and other vehicle manufacturers through Shanghai Xiaoyu for the car models sold in the Chinese market.
In addition to Liqing, other Taiwanese manufacturers such as Opt and Dunyang also value the Chinese market and actively expand their production capacity. They cooperate with the local car factory's headlight factory or a large foreign-owned lamp factory to enter the Chinese car light supply. chain.
Breaking the existing situation, the Chinese car lamp factory is trying to cut into the vehicle supply chain.
In the headlight segment, the largest share of foreign-invested or joint ventures such as Otaru, Hella, Valeo, and Stanley. Most of these manufacturers have joint ventures with first-line automakers such as SAIC and BAIC, and the supply relationship is relatively fixed, so it is difficult for local lamp factories to cut into. Despite this, China's headlights are still actively looking for entry opportunities, starting with lower interior lighting, and gradually turning to fog lights, taillights and other applications, and finally developing high-margin headlights.
Xingyu shares of car lights
At present, the largest local lamp factory, Xingyu, has successfully entered the supply chain of FAW-Volkswagen, FAW Toyota, Chery and other car manufacturers, and the sales revenue of joint-venture brand automakers accounted for more than 70%, and the market share of headlamps was close to 7%. .
Except for Xingyu shares, most of the local car lamp factories are still mainly installed and modified in the market, with a small scale. However, Zhejiang Tianzhu, Zhejiang Jiali, Nanning, and other car lights factories are also actively deploying the front-loading market, directly participating in the simultaneous development of new models of the main engine plant.
Pay attention to the needs of the car factory and break the monopoly pattern
In general, although the Chinese automotive lamp industry is still concentrated in the hands of a few international companies, the automotive lighting industry has become a focus of various companies with high gross profit and broad market potential. With the further breakthrough of technology and the continued efforts of local Chinese manufacturers, the market monopoly situation is expected to be gradually broken.
In addition, the application of LED in the lamp is also becoming more and more extensive. In addition to the high-end joint venture models, many Chinese local brand cars are also actively promoting the trial use of LED lights. Although interior lights, daytime running lights and taillights are still the mainstays, the popularity of LED headlights is just around the corner. This trend provides an opportunity for Chinese local lamp manufacturers to expand their markets. While upgrading their own technologies, enterprises should also focus on the needs of car manufacturers, establish cooperative relationships, and follow the vehicle development process to carry out research and development of corresponding products in order to occupy a place in the fiercely competitive market.
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